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The Complete Guide To Understanding The DACH Market
Every region has its own specifics and dynamics. DACH region is one of the most advanced in the world. A strong economy and a high standard of living have its reflection in the e-commerce industry. What is DACH? An abbreviation DACH stands for D — Deutschland (Germany), A — Austria, CH — Confœderatio Helvetica (Switzerland). Therefore, it refers to German-speaking Europe.  Source The shape of e-commerce in the DACH region…
"I'm always inspired!": interview with Jon Marks, Head of E-commerce at Polaroid Originals
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“I’m always inspired!”: interview with Jon Marks (Polaroid Originals)
We are excited to present the result of our virtual chat with Jon Marks, Head of E-commerce at Polaroid Originals. Find out what is Jon’s experience in e-commerce and how does his team improve the customer journey. How have your past experiences in different jobs led to the role you are in today?  Very unexpectedly! Around the time I was looking to leave my career in law, an opportunity arose…
European cross-border commerce - 4 tips for merchants to boost sales
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European cross-border commerce – 4 tips for merchants to boost sales
Cross-border commerce in Europe is growing by the month – the industry was worth a staggering €137 billion last year. In this article we’re taking a look at the growth of cross-border in Europe, some of the barriers in the way and the steps that online merchants can take to claim a share.  First up, what exactly is cross-border commerce? Before we go any further, let’s make sure we are…
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2019/2020 DACH E-commerce Events List
Here is a list of the most important e-commerce events in the Deutschland, Austria and Switzerland (DACH) region. Fairs are very popular in DACH region right now, where the biggest events currently take place, despite various statistics claiming that the UK is the biggest market. Websummit may be one of the biggest fairs in Europe, for example, but Dmexco is close to that size too. Besides those two conferences, there…
How to build an effective omnichannel strategy as an eCommerce business
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How to build an effective omnichannel strategy as an eCommerce business
The process of building a seamless omnichannel strategy that works effectively is by no means an easy one. I guess if it was an easy process, it probably wouldn’t need this article to outline how it can be done effectively. So before we dive into some recommendations for eCommerce businesses, let’s take a look at what we mean exactly by: “An effective omnichannel strategy.” This is all about seamless user…
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How customized online-stores are built in Czech & Slovak Republic: survey among e-commerce software houses
If you are looking for a supplier of customized online store solutions, there are currently 242 Czech and Slovak agencies to choose from, and trying to pick the right one can feel like an impossible task. How do the individual agencies differ? We’ve searched the entire market and have compiled information on how large e-shops are built, how long the construction takes, what technologies the agencies use, and how much…
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JTL Connect 2019 – see you in Düsseldorf!
It’s time for JTL Connect 2019! The 5th edition of JTL Connect, one of the biggest e-commerce events in Germany, will take place on August 30th in Düsseldorf. The Mitsubishi Electric Hall will become host to dozens of top-class exhibitors and lecturers covering a range of industry-related topics. Prepare to get inspired, make new connections, learn about technology, take part in developer speed dating and get in touch with service…
Can (content) marketing and sales go hand in hand?
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Can (content) marketing and sales go hand in hand?
Sales departments today don’t have the easiest task: on the one hand, they have many tools and methods available to automate their activities. On the other hand, they often don’t have time to implement such solutions or they get frustrated and return to manual handling. Failure to understand the processes and problems of sales departments may lead to conflicts and issues in other departments, and thus, the way the entire…
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Retail in Germany: report
E-commerce is a dynamic industry where innovations drive development. Solutions that worked a few years ago, can’t be good enough today. How does Germany’s market adapt new technologies for e-commerce? Should German retailers look out for the foreign competition? Read on to find out!  Card payments Even though you might think that in Germany cash payments still are the majority, numbers claim the opposite. At the EHI Congress in May,…
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Omnichannel personalization – interview with Anoop Vasisht (Dynamic Yield)
We had the chance to chat with Anoop Vasisht, General Manager Europe at Dynamic Yield, about personalization, behavioral messaging and Artifficial Inteligence behind Dynamic Yield’s technology. What is your role in Dynamic Yield? I am the General Manager for the European team at Dynamic Yield and am responsible for revenue in the region. Our growing team here has worked with over 100 brands including the likes of Mediamarkt, Home24, HRS,…
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Chatbots and Messenger Marketing: What the Hype is about?
In today’s Ecommerce environment there is a large buzz around the aspect of messenger marketing. And there is a reason why! Understanding the way this system works, we first look at chatbots and what they are. What is a chatbot? Chatbots, in essence, are a computer programmed virtual assistant that can have many features throughout a company. A chatbot is basically a program based on Artificial Intelligence (AI) that will…