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The Dangers of eCommerce Brands relying on large marketplaces’
The Changing Landscape of Online Marketplaces  The use of large online marketplaces has long been a key part of businesses’ online growth. It is no wonder too, considering marketplaces are generally a quick, low cost and low-risk option for many companies to widen their customer base, test new markets and broaden international sales. The wide reach of large marketplaces such as Amazon or eBay means they are often the first…
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8 reasons to vote in our Call For Papers Contest
Our Call For Papers contest is nothing new – we’ve decided to launch another edition this year, with high hopes of getting another batch of great presentations and case studies delivered for the voting stage. We haven’t been let down: the Call For Papers contest managed to gather many insightful submissions, and now it’s time for you to choose which ones are to be presented during our Berlin Expo. Your…
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RetailX 2020 Report E-commerce Marketplaces: Germany overview
Marketplaces are a convenient way to shop – in one place, you can compare prices, products from different manufacturers, or sellers and buy several items from different areas. Europeans are becoming more and more convinced of such solutions. What is the situation in Germany? After all, it sounds like a perfect solution for every German – the ability to compare prices in one place, do thorough research, and finally ability…
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Fashion ranking: Top 20 clothing retailers in Germany
Fashion is a big industry. Not only worldwide but in Germany too. When it comes to ecommerce it is one of the biggest markets in this country. The fashion ecommerce market is predicted to reach US$87,445m in 2020. So which brands are German favorites? We have examined some statistics, and we have some conclusions.  The most popular clothing retailers  Based on data provided for the period between 2016 and 2019,…
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German customer profile: all you need to know
The customers are different around the world. Although you can define your target quite precisely in terms of age or gender, the geographic and cultural issues can significantly affect the way of marketing communication as well as the presentation and sale of products. What about German customers? What are their shopping habits? What is the most important aspect to them when buying? We covered all details and collect in the…
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11 highlights from E-Commerce Versandstudie 2020 (top 100 German online shops)
Imagine the following scenario: You buy in one stationary store, you have paid and then the seller disappears behind a wall with your bag without a word – and you don’t have one. Knowing what is happening and when you handed over the goods to get. A total failure in terms of customer service! But exactly that happens every day in Germany’s largest online shops. Here come 11 highlights from…
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The German Packaging Act (VerpackG): How to get your online shop compliant
The German Packaging Act, known as VerpackG in Germany, is one of the most important laws for e-commerce in Germany. No matter whether you are a start-up, SME, or big player – if you sell in Germany, the laws are applicable, and the price of non-compliance is high. If you have not heard about the packaging law yet, do not worry. Here we cover in detail the purpose of the…
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How to build a solid social media strategy for e-commerce
When was the last time you checked a social media platform? Have you used Facebook, Instagram, Twitter, or WhatsApp today? Maybe even multiple times? Social media has become a crucial part of our everyday lives. 3.6 billion people are using social media worldwide in 2020 – that’s almost half of the world’s total population. This means you could be missing out on a lot of sales possibilities if you don’t…
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Oktoberfest in e-commerce
The year 2020 will undoubtedly remain in our memory for a long time. It brought many unexpected situations that affected the lives of people around the world. We still must face the pandemic, although many countries are slowly returning to the new normality, with sanitary restrictions implemented, of course.  Unfortunately, the pandemic will also bring huge changes in the event industry. Many events have gone from offline to online, but…
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M-commerce in Germany
M-commerce is short for mobile commerce. Simply saying it is e-commerce but via mobiles. It is getting more and more popular. No surprise, since we all spend over 3 hours a day using the phone. How does m-commerce present in Germany? We have covered the topic and showed you some interesting statistics in m-commerce topics. Lets’ dive in! E-commerce vs m-commerce E-commerce is so popular among German users. It is…
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2021 EBE CALL FOR PAPERS – submissions have been opened!
The E-commerce Berlin Expo is taking place for the sixth time! On the 18th of February 2021, e-commerce enthusiasts will meet again at STATION, Berlin, during one of the most electrifying e-commerce events in Europe. It’s also creating a unique opportunity to present e-commerce insights on one of the stages. How to become one of the speakers at EBE 2021? The answer is simple: by participating in the Call For Papers.…
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Key e-commerce website mistakes and how to fix them
The success of an e-commerce business largely depends on the performance of the website – in terms of rankings (qualified traffic) and conversions (user experience). Key parameters to explore include page load speed, site security, and other SEO optimization issues. This is especially important as you need to please both people and search engines.  SEMrush has run hundreds of e-commerce websites through its Site Audit tool to uncover the most…