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Personalisation: Don’t suspect, know where the shoe pinches at online customers
Part II: AI-based personalisation in the online shop. How OXID eShop handles it? Read Part I here There are no fewer than six e-commerce events behind us at the end of the first quarter. After numerous discussions, workshops, lectures and product demos, it is clear: AI-based personalisation has the potential this year to change everything for online merchants and customers alike. Do you really know what the customer is looking…
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Product discovery – Next big thing for e-commerce?
Imagine a store with an unlimited number of items and enough storage space to fit everything you could possibly think of. Then, imagine that this store is always at a short distance. Sounds unbelievable? Actually, such stores do exist. Online. This, however, might be more of a curse than a blessing – an enormous offer is not helpful when you can’t find exactly what you are looking for, or you…
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Fairs like a pro – vol. 1: how to promote your booth on social media?
Conferences, fairs, stands, booths, presentations, exhibiting opportunities. You feel you have it all, however, you still know there are a lot of ways of how to make the most of it. If you need a guide of how to drive more traffic to your fair booth using techniques on social media, you’re in the right place, as below we’ll share some great practices. Start promotion before fairs Internally, you may…
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3 Steps to Measure Effectively Your Marketing Campaigns
A significant benefit of internet advertising is the possibility to get lots of information on an ad’s success in real time. The major thing about measuring advertising effectiveness is selecting the right metrics. While the trend of big data collection is fairly broad, many businesses focus on just getting as many numbers as possible. On the other hand, there is a certain sort of marketers who are not data-driven and…
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6 reasons why you should exhibit at E-commerce Berlin Expo
E-commerce Berlin Expo 2019 is still one of the most vivid memories, but we keep on going! While we are getting ready for its 2020 edition, we decided to put a few reasons why you should join E-commerce Berlin Expo 2020 as an exhibitor. This article may come in handy broaden your e-commerce horizons! 1. It’s big… and it’s still growing. Our Expo is one of the biggest events in…
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Easy e-commerce. How to stop losing customers and fully unveil the sales potential of your online store?
According to the Baymard Institute’s report, almost 70% of carts are abandoned. That means that 7 out of 10 purchases are not completed. There can be a lot of reasons why people abandon their carts but among the most common are: they are forced to create an account in order to buy something;the checkout process is too complicated;they treat carts like the wishlist;the delivery cost is too expensive;they are not…
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“Let’s go global”: interview with Pouya Boland, CEO of Chiquelle
Pouya had a great talk during the E-commerce Warsaw Expo about international expansion, the rules for e-commerce success across the globe and how to expand to more markets quickly. Pouya agreed to share his insights with our readers, and we were thrilled to ask him a few questions! “Leading up a company from 0 to 100 MIL SEK without any financial invests or backups.” This is how you describe your…
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EBE19 flashback: let’s see it once again!
Numbers speak for themselves: over 5000 visitors, 4 stages full of knowledge and 150 exhibitors from 21 countries. E-commerce Berlin Expo was held on the 20th of February, but our memories are still really vivid! More numbers? 8000 square metres and 7 hours with 40 speakers who shared their insights and expertise. We gathered e-commerce leaders as well as representatives of technological solutions designed especially for this industry. During the…
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3 Easy Ways to Optimize Your PPC Campaign and Reduce Your ACoS
Amazon advertising is a double-edged sword. If done right, it can propel your Amazon store into a profit machine. If not done right, it can eat up your entire ad budget in no time. Optimizing your Amazon PPC, specifically Sponsored products, is one of the most effective ways to increase the visibility of your products and boosting sales. But how can you make sure that you are winning the advertising…
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The potential of mobile, AI and machine learning strategy, customer engagement in the omnichannel world and more at EBE19!
The E-commerce Berlin Expo 2019 returned for its fourth edition to STATION Berlin. The potential of mobile, AI and machine learning strategy, customer engagement in the omnichannel world and industry predictions for 2019 were some of the most popular topics of the day. A successful fourth edition came to an end and there’s already plans for next year! Wednesday, 20 February 2019 – Germany’s capital gathered for the E-commerce Berlin…
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E-commerce will merge experiences with the offline world – interview with Bruno Gorgulho
We invited Bruno Gorgulho, Head of Solutions Exponea, to talk about e-commerce, customer experience and Artificial Intelligence. Enjoy! Attend his session during E-commerce Berlin Expo 2019!   You’re a Head of Solutions at Exponea. What’s your role in the company? Bruno GorgulhoHead of Solutions Exponea My role is two fold, (1) to demonstrate how Exponea can solve problems customers might be facing to reach their objectives and (2) to qualify so that we only work with clients where we believe we can deliver some value. How large…
Soowr interview
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Site search is the hidden gem of conversion optimisation – interview with Kylie Fletcher
Site search seems to be very underrated in the world of e-commerce. We decided to invite Kylie Fletcher, a Creative Content & Marketing at Sooqr, for a virtual cup of coffee and some small talk about site search, but not only. Attend her session during E-commerce Berlin Expo 2019!   You’re a Creative Content & Marketing at Sooqr. How does your usual day at work look like? Kylie FletcherCreative Content…