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The 5 principles of responsible packaging in e-commerce
Consumers can no longer imagine life without online trade. Goods can be easily delivered to your home via the internet. Customers place special demands on the packaging: it should be safe, sustainable and easy to open. Of course, product protection is still at the top of the list. With a turnover of almost 100 billion euros in 2021, online retail continues to grow in Germany. According to the German Bundesverband…
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eCommerce and packaging: tips you didn’t know you needed
If you want to get ahead of the competition in online sales, consider the role of packaging and its lasting benefits. Learn about six critical eCommerce packaging tips and make them work for you. E-commerce has changed the way people shop online. It is now easier than ever to buy goods from anywhere worldwide. But there are many factors to consider when choosing suitable packaging for your product. Packaging matters…
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How embedded protection is enabling retailers to meet consumer needs
Today’s consumers are seeking more personalized shopping experiences while still enjoying the ease and convenience of shopping online. . In short, consumers  want to feel as though the brands they care about, care about them.  One way retailers can appeal to consumers is through embedded protection.  The embedded protection model provides insurance and warranty offers at the point of transaction, so customers don’t need to navigate away from their checkout…
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Think global, act local: The key to international expansion
Businesses are no longer confined by borders and can build a worldwide customer base. It makes sense; with the right product, cross-border selling can be an innovative and low-cost way to expand. It’s a massive opportunity for retailers, with the cross-border e-commerce market expected to reach a value of $2.25 trillion by 2026.  Becoming an international retailer is easier than ever before, and while this has paid dividends for many, it…
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7 Successful eCommerce Marketing Strategies to Drive Sales
A running business that is trying to grow and raise its profits is concerned about one thing: not being able to boost its sales. Entrepreneurs are only successful when they can thoroughly study the market and develop efficient marketing strategies that help drive sales and increase profits.  In the eCommerce field, the competition is so high and you need to stand out among the crowd to have a solid presence…
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5 Ecommerce packaging trends to watch out for in 2023
The ecommerce industry is booming. Retail ecommerce sales in 2021, generated about 5.2 trillion U.S. dollars worldwide, according to research by Statista. Experts predict that this figure will grow by 56%, reaching about 8.1 trillion dollars by 2026.  With more growth comes increased competition. To make your brand stand out, it’s worth investing in branding and differentiation. One way to do this is by using ecommerce packaging that appeals to…
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The E-commerce Germany Awards enters its final stage!
In order to be noticed by the audience, over 350 companies competed in 12 categories. We’ve had over 22000 public votes, which is another record! It’s time for our jury review right now. Although we would want to reward every competitor, only 10 companies from each category can move on to the next round. Let’s look at the list of finalists! Best Agency MONOBUNT FACTOR-A/DEPT® Zissu LTD MakeBeCool BrandCrock Rankona…
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What’s possible in e-commerce with AR technology right now and in the future?
We’ve all seen the potential of augmented reality (AR) technology in e-commerce. Whether it’s Facebook’s AR filters or Ikea’s Place app, there are endless possibilities for how AR can enhance the online shopping experience. But what is actually possible with AR right now and what does the future hold? In this blog post, we’ll explore some of the current and future applications of AR in e-commerce. And we’ll discover how…
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Here’s How Meta (and Not Only) Embraces Social eCommerce Performance
Social commerce is not a buzzword any longer. Brands are trying to make the most of it and if they do not invest in it yet, they soon will. It does not come as a surprise that brands want to invest in social media, since we spend online five years of our lives. And it briefly means five years of being covered with marketing communication. Needless to say that the…
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The Metaverse is still relatively unknown
When it comes to the future of social commerce, the metaverse is hard to avoid. After all, there could be a sales channel here in which the perceived presence of users greatly expands the social component. But there is still a long way to go, as a new YouGov study, which GFM Nachrichten assessed in association with the E-Commerce Berlin Expo, shows. According to the survey, only one in three…
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Shoppable Videos: Is social media a bigger obstacle?
Shoppable videos have become an important tool in the marketing mix, as a successful campaign immediately increases sales. However, not everyone is sure whether offers such as Instagram or TikTok are always the right platform for this purpose. GFM News and E-Commerce Berlin Expo take a brief look at alternative ideas. (Image: Welect) In the interview, Firework CEO Vincent Yang, mainly criticized the fact that, in the case of TikTok,…
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Social commerce: how a lack of trust is holding back success
According to all forecasts, social commerce turnover will multiply by 2025, even if the figures are sometimes $1.2 trillion (Accenture) and sometimes $2.2 trillion (Statista). With the E-Commerce Berlin Expo, GFM News, therefore, takes a closer look at this market, which offers some challenges for retailers. In many cases, the focus is on things that are already familiar from classic e-commerce. For example, 41 percent of social commerce customers consider…