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How to choose a target audience if you decide to expand your business internationally?
Article by: Anna Jelonek, Head of International Executive Department at iCEA Group. It has happened – you are starting your business of a lifetime. You’ve found a niche or something you want to share with people and did a business. Your brand started to be recognized in your country and your traffic is increasing month by month. Over time it starts to convert. And then comes that moment when you decide…
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Why affiliate marketing is the growth tactic you’ve been missing
A question commonly asked is, ‘Which is the best marketing channel to reach my target group online?’ Those who can answer this question precisely are one step ahead of their competition. Investing in several marketing methods to reach new customers is crucial in order to hold one’s own against the big players in the industry. But how can you achieve this? The answer is to utilise the marketing mix to…
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How embedded payments are changing the face of B2B commerce
– Article prepared by TreviPay – Customer expectations of payments are changing. While the adoption of traditional credit cards by consumers remains lower in Germany than many other European countries, the trend for the next few years remains a constant upward trajectory and alternative payment options based on credit are emerging.The appeal of Buy Now Pay Later (BNPL) propositions have grown quickly across Europe. In Germany, BNPL was around 10…
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Preparing for the customer of 2030
Today’s generation of children have grown up in a world of technology – of Snapchat, TikTok, and ‘Hey Siri’. It’s a radically different upbringing to that of Baby Boomers, Generation X, Millennials, or even Generation Z. The first members of this generation – coined ‘Generation Alpha’ – were born in 2010, the same year the iPad launched. With information and entertainment just a touch away, the way they communicate with…
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Ecommerce Berlin Expo 2022 Recap: Find Out What Happened at the Conference
The Ecommerce Berlin Expo 2022 conference took place just a few hours ago, and it’s safe to say that it was a huge success! If you attended, you probably learned a lot of new things about the ecommerce industry. But if you didn’t go, don’t worry – here’s the recap of everything that happened at the conference. Keep reading to find out all about the latest trends and learnings from…
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How to Forecast Demand. The Unique Benefits of Trend Scouting
More than two billion people purchased goods or services online in 2021 with sales exceeded $4.9 trillion globally, according to Statista. We know what these people purchased but cannot predict with certainty what they will want to buy in the future. With the invention of new technology, such as machine learning one can collect and analyze user data more accurately. This makes it easier for companies to research and discover…
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The marketplace model:
the key to the circular economy?
As future plans become increasingly collaborative, the desire to protect the environment and natural resources has come to the forefront for both individuals and companies. With the launch of the EC2022 collective, built around the shared goals of increasing purchasing power, developing domestic industry and safeguarding the planet, more measures are constantly being implemented to care for the environment. Although ecology and economy can seem difficult to reconcile, these two…
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“Case study industry-wide B2C product consulting platform with data driven digital marketing” Interview with Nina Roser Head of SEO and Pascal Volz Managing Director @ fischerAppelt 
We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Expo 2022. Today, we decided to invite Nina Roses Head of SEO and Pascal Volz for virtual cup of coffee to talk about “Case study industry-wide B2C product consulting platform with data driven digital marketing” Why don’t you start by telling us a bit about yourselves? Hello, and thank you for having us here.We are Nina and Pascal,…
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Prototyping 2040 – The FutureS Thinking Book
What is Prototyping 2040?  Prototyping 2040 is a vision of four prototypes for western civilisation in 2040. To create the prototypes, the FutureS Thinking team critically analysed thousands of signals of change. The prototypes revolve around issues of social, economic and environmental importance. We looked at such aspects as work, everyday life, mobility, city planning, industry and finance. In addition, we investigated a number of key values that determine each of those…
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How to build positive e-commerce experiences in a world of higher expectations
Ecommerce has become an incredibly competitive sector over the past two years. Covid-19 forced many companies to accelerate their digital transformation and, at the same time, digital literacy has increased among customers of all ages and backgrounds. Today’s customers don’t only look for a great experience, they take it for granted. This trend is here to stay, expanding from a purely digital experience to retail and social shopping. Omnichannel is…
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Should we shoot everything in-house? — Top 5 Things to Consider with Product Photography in 2022
This is a question all of the best retailers and resellers are asking. To be more specific, should visual content for e-commerce and marketing be captured in-house or outsourced to a third party? Website and marketplace listings are often the only opportunity to impress shoppers and motivate them towards a purchase. This is not a part of an effective operation to take lightly. There are a wide range of factors…