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Best WooCommerce Tips To Make Your Website More Effective
Setting up an online store is no longer a difficult task. Where WordPress offers the ease to start a website, the WooCommerce plugin makes it easier for the offline store owners to take their business online and set up a store. Even startup enthusiasts and entrepreneurs have their way when planning to test their career in the eCommerce industry.  Sign up on the WordPress website, download the plugin, add products…
Gemma Comabella
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E-commerce Berlin Expo 2020 recap: How to run your e-commerce business? Key takeaways from & Beiersdorf
We cannot believe that it has already been a month since our E-commerce Berlin Expo 2020 took place in STATION-Berlin! However, the memories are still vivid. We decided to analyze some of our presentations from the EBE2020 and show you some key takeaways coming from them.  Today, we are going to tell you a few words about what Gemma Comabella from shared with us as well as Tom Pham…
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This is where e-commerce meets UX, retail, digital transformation and AI: E-commerce Berlin Expo 2020
More than 50 speakers, 180 exhibitors and 7000 visitors from all over the world came to Berlin to exchange knowledge and gather unique e-commerce insights. E-commerce Berlin Expo took place in STATION Berlin for the fifth time in a row and was bigger and more successful than ever before. EBE2020 was special for a few reasons. It was a jubilee edition of this prestigious conference, and it has been gaining…
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“If we want to offer customers a unique customer experience each time they visit their favorite online shop, we need to accompany them on each step of their journey through the shop” – interview with Thorsten Mühling (epoq)
Thorsten Mühling, Co-Founder & CEO at epoq, shared with us the story of founding epoq, as well as views on e-commerce trends in 2020. Keep on reading to find out more! Can you share with us your story of how you founded epoq? My business partner Michael Bernhard and I founded our first company back in 2003. Our goal was to bring in an automated self-learning technology for dynamic scoring,…
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“Businesses’ mobile communication is the new window shopping” – interview with Lisa Dauvermann (Facebook)
We’re happy to publish our interview with Lisa Dauvermann, Industry Lead eCommerce at Facebook. Find out how will Facebook’s role change in the e-commerce industry in the next few years. What are your main responsibilities as an Industry Lead eCommerce at Facebook?In my position as Head of Commerce Platforms DACH at Facebook, I lead the team that is working with our eCommerce clients on building sustainable strategies to grow their…
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“Cybercriminals are very opportunistic and will target smaller e-retailers as well as big ones” – interview with Max Laemmle (Fraugster)
We had a pleasure ask a few questions to Max Laemmle, CEO and Founder at Fraugster. Read on to learn how he created Fraugster and how AI can embrace online stores. You’re a Founder of Fraugster. How did you come up with an idea for this company? After years of working in the payments industry, my Co-Founder, Chen Zamir and I experienced first-hand the challenges of fraud for e-commerce merchants.…
interview with Ralph Hünermann
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“Personalization is about to take center stage and will become mainstream in 2020” – interview with Ralph Hünermann (ODOSCOPE)
Ralph Hünermann, a Founder & CEO at ODOSCOPE, shared with us his professional experiences and explained the term situationalization. Keep on reading to find out more! You founded ODOSCOPE in 2015. Long story short: What is your company’s mission? We enable high user experience by delivering relevant content to any user on every digital touchpoint. Which previous professional experience inspired you to found ODOSCOPE? First of all, my PhD in…
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How artificial intelligence in a shop inspires customer journey
The topic of “personalised customer service” is on everyone’s lips in online retail. Encouraged by the rapidly increasing technical possibilities of using artificial intelligence, the “interest-based offer of content” (products, offers, listings…) in e-commerce is currently entering a hot phase. A smart way to approach a complex topic with manageable effort and at attractive prices. Many dealers have recognized the relevance of the topic and implement appropriate solutions. One company…
interview with Tom Pham
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“Always pay attention to what consumers say about your products, use this information to improve your service and proposition” – interview with Tom Pham (Beiersdorf)
We’re happy to share with you our interview with Tom Pham, Global Ecommerce Operations Manager at Beiersdorf. Find out how to sell products on Amazon marketplace, and what are the trends in the skincare industry in terms of e-commerce. You are a Global Ecommerce Operations Manager at Beiersdorf. What are your responsibilities on a daily basis? When I started at my position, I was responsible for building up the Amazon…
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“Can there be a new touchpoint, relevant for e-commerce, in the car?” – interview with Isabelle Ette (IBM iX)
We had a pleasure to virtually chat with Isabelle Ette, Digital Strategy Consultant at IBM iX, about her impressive experience in the automotive industry. Read on to find out what will Isabelle talk about during the upcoming E-commerce Berlin Expo 2020! Could you describe your typical workday at IBM iX? What do you do on a daily basis? I work at the IBM iX studio Berlin, which is part of…
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Top 15 speakers you can’t miss at E-commerce Berlin Expo 2020!
Let’s face it – the 2020 edition will be the best one of EBE yet. Our experience, conclusions, recognition and network resulted in the well-curated agenda, increased number of visitors and top-notch exhibitors, who will all gather in Berlin to share their knowledge and exchange insights. This is why you should not miss the E-commerce Berlin Expo 2020 on the 13th of February. To show you even more value, we’ve…
Why should you take part in E-commerce Berlin Expo 2020?
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Here’s all you need to know about E-commerce Berlin Expo 2020
More than 7000 visitors, 180 exhibitors and 50 speakers are going to gather again at STATION Berlin during popular e-commerce fairs in Berlin, and one of the most renowned one in Europe. EBE is coming back to town with the most accurate and interesting e-commerce insights. The event is nothing but must-attend for everyone who breathes e-commerce. And you know what? You can still claim your free ticket here! For…