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The Best Tech and E-commerce Events to Visit in 2022 and 2023
If you’re looking to stay ahead of the curve in the tech and ecommerce industries, then it’s important to attend some of the best events in the world. In this blog post, we will list some of the top events that you should visit in 2022 and 2023. These events are packed with information about the latest trends and technologies, so you’ll be able to implement them into your business…
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Why are multiple payment gateways vital to the growth of the e-commerce industry
The dynamics of e-commerce stores have changed and the consumers like to have a myriad of options to continue their buying processes. But, what is the first demand of users when they visit your e-commerce store? To name it – easy and intuitive processes.  Consumers never wish to stay in a complex e-commerce store, because now they can find better solutions within a few clicks. So, you should make efforts…
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The new Triman textile logo [What online shops selling in France need to know 2022]
From 2022 onwards, new requirements apply in France for the labelling of clothing, textiles and footwear: From now on, specific recycling instructions have to be printed onto each textile product sold in France.  For online shops, this means that you now need to start adding the new Triman logo with the sorting information to all your products. But there are several variations of the logo and you need to first…
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Ecommerce fulfillment: when does it start to pay off?
I think it’s not an overstatement to say that fulfillment services have recently started to flourish. They become more accessible, more common and, above all, more valued by customers. Certainly, the American giant Amazon, which is recognised the world over, has helped to achieve this by setting up its own fulfillment centers. Many online retailers are wondering if ecommerce fulfillment is really as good as it is usually said to…
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Influencer Marketing for E-commerce: Why and How to Work with Influencers in 2022?
Influencer marketing has already become an integral part of the promotion strategy of most companies around the world: about ¾ of successful brands have at least once resorted to working with influencers. Yet, many of them are still sure that an influencer marketing strategy should be based on the idea of celebrity endorsement, while in 2022 this is content that became king. And this content arrives on e-commerce platforms too.…
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How to Handle the Translation of Your E-Commerce Store – Entering the DACH Market
Running a multilingual e-commerce website is important. This is especially true if it’s a new area for your business. What’s more, if you want to hit the lucrative Deutschland, Austria, and Confœderatio Helvetica (DACH) market – i.e. Germany, Austria, and Switzerland – you’ll have to enter three new markets at once. For this post, we’re going to look at how to translate your e-commerce store in order to best enter…
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Your ultimate guide to upselling and cross-selling with personalization
Did you know… Using cross-selling and other marketing tactics increase sales by 20% and profits by 30% according to McKinsey.35% of Amazon’s revenue comes from upselling and cross-selling according to the online retailer.Research from Amazon suggests that implementing upselling and cross-selling on a webshop can increase revenue by 10%. What does this mean for you? After you’ve done the hard work of attracting a customer and enticing them with the…
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Blogging and Ecommerce: Using Content to Boost Conversions
In ecommerce, content marketing is often seen as a practical method for increasing SERP visibility, driving website traffic, engaging social media followers, boosting brand authority, and generating viable leads.  However, the one commonly overlooked benefit of a quality-driven content marketing strategy is its role in boosting ecommerce conversions.Well-produced content allows brands to communicate value, create markets for their products, boost customer loyalty, encourage higher AOVs, and enrich customer experience. So,…
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K5 Conference Recap: Our Short Review, Highlights, and Remarks
We had the opportunity to attend this year’s event and we learned a lot. In this blog post, we will recap the conference for you and provide our highlights and remarks. If you’re thinking of attending next year, or just want to know what it’s all about, keep reading! Numbers speak for themselves 2 halls and 180 exhibitors – these are the impressive statistics of this year’s K5 conference.  These…
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Logistics in e-commerce: the core competence that drives your business
When looking at e-commerce success factors, for many, SEO, advertising, and UX are the first things  that come to mind. However, it’s logistics and fulfilment that are playing an increasingly crucial role  for etailers, enabling them to surpass the competition and ensure long-term growth. Nabil Malouli, VP of Global e-commerce at DHL, agrees, “It’s becoming clearer how logistics gives companies a  competitive edge, which wasn’t the case previously. A successful…
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3 consequences of the third-party cookie ban – and what to do about it
The way e-commerce marketers connect with their customers is continuously evolving. If you have been in the industry for the last decade, you have seen it with your own eyes: what worked five years ago may not work today, and what works today may be obsolete tomorrow. This has a lot to do with how big players such as Google and Apple are taking actions to reduce the analytics data…
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Key Insights on Cross-Border Payments and Cross-Border Ecommerce – The Paypers Report
Did you know that the growth of the cross-border ecommerce market does not show any signs of slowing down? As the COVID-19 pandemic has drastically changed consumer behaviour, bringing the digital universe into people’s lives to a greater degree, it is imperative to elaborate on how the changes from the last couple of years impacted the cross-border market. So, what developments should you pay attention to? Which trends should you…