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ALLEGRO – all you need to know about the best Polish online marketplace
The popular online marketplaces to trade your goods in most European countries include eBay and Amazon. However, the same platforms will not bring you the desired sales if you are in Poland. Why? People from Poland prefer Allegro to these platforms, as their favorite online marketplace to get all the items they want. And with over 21 million registered users and 17 million visiting customers every month on Allegro.pl, Allegro…
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Conversational commerce: a beginner’s guide.
We’ve entered the Digital Era and it’s changing every aspect of our lives. New technologies have become inherent facilitators of business and personal matters. When it comes to e-commerce, entrepreneurs have to be extraordinarily open-eyed for innovations because this industry relies entirely on the Internet. One of the upcoming trends for online stores is the conversational approach. It’s a next step towards the most pleasant and convenient customer service, therefore…
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E-commerce trends 2019
In the Digital Era, new technologies enter everyday life and the same applies to shopping. E-commerce is a growing industry because of all the advantages it brings. According to Statista by 2021 global retail e-commerce revenue will amount to $4.88 trillion. In the upcoming years we will probably see more companies on the market and more fierce competition between e-retailers. Stores that keep up-to-date with the latest trends are most…
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THE MOST IMPORTANT METRICS TO MONITOR IN YOUR ONLINE STORE (AND HOW TO IMPROVE THEM) – PART 1
As an ecommerce entrepreneur, what are the most important things for you to focus on? Symon Edmonds from MonkeyData gives you the low-down on the most significant metrics to watch in your online store and strategies to optimize them. Conversion rate Simply put, your website’s conversion rate is the percentage of visitors who take a desired action. Primarily, the conversion rate focuses on purchases, but can also be calculated for…
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AR and VR in e-commerce – a tale of two technologies
Have you ever wondered what the commerce of the future would look like? Innovative tools are already here, trying to become your best assistants, while the Internet itself is becoming bigger and bigger each day. Every time we’re convinced that nothing more can surprise us, there’re new technologies knocking on our e-commerce door. AR and VR, we’ve been waiting for you – come in, make yourself comfortable and take us…
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Using Instagram for E-commerce – Best Practices
Can a photo-sharing app attract over 800 million active users a month? Instagram proves that it definitely can. The app is widely used by many brands and online stores across industries, probably because it’s one of the very few social platforms that appreciate products and branded content. If used effectively, Instagram is a great marketing tool, especially for e-commerce. Here’s how to take advantage of Instagram to boost sales in…
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Preparing for the Future with Voice Search
We live in the Digital Age, and new technologies surround us all the time and help us with everyday activities. One of the emerging solutions is voice search. It’s successfully gaining popularity, mainly in the most developed countries, and experts predict that this phenomenon will continue to grow.   Voice search is when a person speaks to the device instead of typing. It’s also seen as a digital assistant. Nowadays…
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DATA, AI, MOBILE: DIGITAL COMMERCE & MARKETING TRENDS 2018 – what’s hot, and what’s not
The value of the German e-commerce increased by 10% in 2017. The year 2018 brought another 10% rise. This business is now worth about 63 Mill. Euro (85 Mill. according to another source). Digital has revolutionized trade in a way, that it’s no longer a question of will, but a question of survival. Not only is it necessary in the retail industry, but other businesses also have to communicate with…
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Understanding Data Science: the basis of a successful AI and Machine Learning strategy
Photo credits to news-medical.net Two words create lots of puzzles right now, and they are no other than Artificial Intelligence (AI) and Machine Learning (ML). These two buzzwords always come to mind whenever topics such as Data Science, Big Data and other broader technological terms that are making a wave globally, come up. Even though artificial intelligence and machine learning are creating a scene in our world today, it does…
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Black Friday 2018: key takeaways from the shopping fever
One of the busiest and most long-awaited days of the year has just passed. And it is all about… Brands and shops, both online and offline, started their Black Friday campaigns in October (or even earlier) to inform their customers about all of the special offers they have prepared. Did Black Friday 2018 break the online shopping records regarding the amount of money that shoppers spent? Did it open the…
Payment methods in German Ecommerce
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A guide to payment methods used by German ecommerce businesses
  The German ecommerce market is one of the largest in Europe and is growing rapidly. By 2021, it’s expected to reach an estimated value of €104bn — equal to France and just behind the UK. The opportunities for ecommerce are huge.   But you might be surprised to learn that e-wallet style payments, such as PayPal, and even debit or credit card payments have only started to rise in…
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Awesome speakers are waiting for your votes [LAST DAYS]
The Call For Papers contest of the E-commerce Berlin Expo 2019 attracted more than 250 great submissions. Now there are 15+ presentations taking the lead, but open public voting lasts until 21 October 2018, so your vote can really change the game in those last days! More than 250 speakers have been submitted presentations in 8 different categories: website conversion rate, marketing in e-commerce, e-logistics, international expansion, e-payments, online store…