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Why you can’t afford to ignore programmatic advertising
As THE change in e-commmerce, programmatic advertising is inevitable and will impact you sooner or later. It depends on you whether it will be a severe blow or a motivational kick. In this interview with genius Bjorn Espenes, the Founder & CEO of Finch, you will learn why you cannot afford to ignore it, how Finch built its enviable position and expertise in the paid search industry, and why you…
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Case study ecommerce: Big Star
Big Star belongs to the biggest Polish sales chains. Brick and mortar (B&M) sales network embraces over 260 stores located in Poland and in the world. The company products are very popular among Polish clients. ECommerce challenges The brand has been selling the products online since a few years. Intensive development led to the fact that there appeared the need to adopt more effective and advanced solutions. In the course…
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There’s no getting around the German e-commerce laws
“The legal instrument of the written warning is widespread in Germany and it is used against merchants when there is a violation of consumer law, competition law, trademark law or copyright law”, says Annegret Mayer from Händlerbund. In the run-up to her talk at the E-commerce Berlin Expo in February, in this interview you will learn about the key legal challenges of the German e-commerce and the steps you should…
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Cross border ecommerce: how to effectively enter the Chinese market
China is the number one ecommerce market in the world, and as such, more and more retailers are looking to sell in this very lucrative market. By 2018, China expects sales of 871 billion euros, accounting for 40% of the total e-commerce market. By 2020, the market is expected to be larger than the USA, Japan, the UK, Germany and France combined. 2016 saw a record-breaking Singles Day from the…
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SEO in ecommerce: go for long tail and avoid these mistakes
“There is a significant chunk of revenue tucked away in that long tail that is always at risk of being overlooked. Your C-Items may not be top sellers, but it doesn’t mean that no one wants them… They just need to find the right audience!”, says Fernando Angulo, the Head of International Partnerships at SEMrush. In this interview before his SEO-oriented talk at the E-commerce Berlin Expo, you will learn…
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How to get your mobile Commerce App featured by Apple
​Apple regularly curates and promotes high quality apps in the App Store. Being featured in the front page or “Shopping” category of the App Store can have tremendous impact on your mobile success. Featured apps receive constant organic traffic and a significant App Store Ranking boost, which also increase your marketing efficiency. There is no magic trick for getting featured, you simply need to have a great app. However, the…
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Enhancing your online store profits and customer satisfaction with retargeting
Any online store owner knows very well the frustration of investing a great deal of time and money into marketing campaigns, optimization and design for attracting new customers, but in the end only managing to get only a small portion of buying customers. That‘s why many online retailers like yourself are searching for a way to reduce the rate of cart abandonment and to increase the profitability of their marketing…
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Email Marketing trends to think about in 2017
As far as fortunetelling is concerned, there’s one thing we can be sure of: email marketing will still be an important marketing channel. If you think that email marketing is all about sending spammy emails, think twice. Nowadays, it’s of the most efficient sales tools and a great tool to build customer relationships. Email marketing trends in 2017 at a glance As far as fortunetelling is concerned, there’s one thing…
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Manage your product information in one place by connecting Magento and Akeneo – how we reached the final ‘yeah!’ [case study]
How to prepare the same products for different channels without repeating mundane tasks? How to manage your product information in one place? Case study of connecting Magento and Akeneo by Kaliop. Recently at Kaliop we were tasked with a new Akeneo project, which was an interesting one. Our client, a major South American electrical accessories seller, was looking to expand business from a single Magento 1 store. However a difficult…
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“Starting in other countries is easy”, says Hugo Smoter from Spreadshirt
“But it is hard to grow and sustain success on a long-term basis”, he adds. In this interview, Hugo Smoter, the Chief Commercial Officer of Spreadshirt, explains how the company built its success by being positively disruptive – and how it hit the global revenue of nearly 85M€ in 2015 by selling and sharing ideas. If you want to know how they became international and survived, read this text and…
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Finch wins best Shopping Performance Award 2016 from Google Emea
Finch won a major award from Google Premier Partners Awards this past week. Google created the The Premier Partners Awards to celebrate innovation and success in digital marketing. As one of Google’s Premier Partners, Finch was able to participate. “We believe in our Premier Google Partners’ ability to drive performance and results for their clients. We also know that it takes future thinking, innovation and perseverance to deliver time and…
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Email campaign stats in 2016: average open and click rates
Getting a good grasp of your own marketing pursuits is no easy feat, especially without a good point of reference. What kind of CTRs should a company like yours expect? Should you feel proud about your open rates? In line with our tradition, we have compiled an email marketing study that highlights the most important KPIs for newsletter creators. open and click rates in email marketing Getting a good grasp…