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9 great examples of how retail is dealing with the Corona crisis
The year 2020 is no ordinary one. For a long time to come, we will continue to tell our children – and our children will tell their children – about a year in which social and economic life was reduced to virtually zero. That has never happened before. And, of course, we all hope that we will soon return to something like “normality”. Whenever the vaccine against COVID-19 is finally…
Brand Niche: Should My Online Business Go Targeted Or Go Broad?
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Brand Niche: Should My Online Business Go Targeted Or Go Broad?
Conflicting advice is hardly uncommon in the business world. Anyone who achieves some measure of success can easily assume that their approach is the correct one, when in reality things are nowhere near that clear-cut. For instance, take the matter of brand targeting: what’s the best way to realise the full potential of your business? Some will say that the right move is to specialize: to finely hone your brand…
EBE20 recap: The truth behind mass personalisation [Madeone]
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EBE20 recap: The truth behind mass personalisation [Madeone]
E-commerce Berlin Expo brings us a lot of priceless knowledge, and we cannot have a better opportunity to make use of it. Today we would like to work on one of the most insightful ones. Christian Mohring, Founder and CEO of MadeOne, ex-Digital Commerce Manager at Nike, and ex-Head of Digital at IKEA would like to take us into the world of customization. So grab a cup of coffee, play…
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11 Tips for E-commerce Software Houses in COVID19 Period
Globally the COVID-19 pandemic has had a significant impact on retail stores, and in many countries these businesses are facing lockdowns. As a result of social distancing people have also reduced their visits to open retail stores. On the whole, the global retail market has come to a standstill, or at least significantly slowed down. Some product categories like sports, fashion, and hobbies have dropped dramatically. At the same time,…
How to expand to new marketing in 100 days?
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EBE20 recap: How to expand to new marketing in 100 days? [Marley Spoon]
During the #StayHome movement, we indeed stay home and keep watching presentations from the E-commerce Berlin Expo 2020! Since we have a lot of really valuable content to go through, it takes us some time to put it all together in the form of transcripts. However, here comes the surprise! Today, we decided to take a deeper look at the presentation delivered by Dijana Dimitrovska from Marley Spoon. Dijana gave…
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E-commerce in the time of the coronavirus outbreak: statistics
It goes without saying that the coronavirus outbreak has already changed a lot in the economy, not only in the DACH region. Many industries and businesses had to rethink their strategy and adjust their communication to better suit and serve their clients in these turbulent times.  Ecommerce Europe decided to conduct a special survey among its National E-commerce Association members. The survey covert the general situation per country, forecasts and…
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Best WooCommerce Tips To Make Your Website More Effective
Setting up an online store is no longer a difficult task. Where WordPress offers the ease to start a website, the WooCommerce plugin makes it easier for the offline store owners to take their business online and set up a store. Even startup enthusiasts and entrepreneurs have their way when planning to test their career in the eCommerce industry.  Sign up on the WordPress website, download the plugin, add products…
Gemma Comabella Made.com
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E-commerce Berlin Expo 2020 recap: How to run your e-commerce business? Key takeaways from Made.com & Beiersdorf
We cannot believe that it has already been a month since our E-commerce Berlin Expo 2020 took place in STATION-Berlin! However, the memories are still vivid. We decided to analyze some of our presentations from the EBE2020 and show you some key takeaways coming from them.  Today, we are going to tell you a few words about what Gemma Comabella from Made.com shared with us as well as Tom Pham…
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This is where e-commerce meets UX, retail, digital transformation and AI: E-commerce Berlin Expo 2020
More than 50 speakers, 180 exhibitors and 7000 visitors from all over the world came to Berlin to exchange knowledge and gather unique e-commerce insights. E-commerce Berlin Expo took place in STATION Berlin for the fifth time in a row and was bigger and more successful than ever before. EBE2020 was special for a few reasons. It was a jubilee edition of this prestigious conference, and it has been gaining…
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“If we want to offer customers a unique customer experience each time they visit their favorite online shop, we need to accompany them on each step of their journey through the shop” – interview with Thorsten Mühling (epoq)
Thorsten Mühling, Co-Founder & CEO at epoq, shared with us the story of founding epoq, as well as views on e-commerce trends in 2020. Keep on reading to find out more! Can you share with us your story of how you founded epoq? My business partner Michael Bernhard and I founded our first company back in 2003. Our goal was to bring in an automated self-learning technology for dynamic scoring,…
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“Businesses’ mobile communication is the new window shopping” – interview with Lisa Dauvermann (Facebook)
We’re happy to publish our interview with Lisa Dauvermann, Industry Lead eCommerce at Facebook. Find out how will Facebook’s role change in the e-commerce industry in the next few years. What are your main responsibilities as an Industry Lead eCommerce at Facebook?In my position as Head of Commerce Platforms DACH at Facebook, I lead the team that is working with our eCommerce clients on building sustainable strategies to grow their…
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“Cybercriminals are very opportunistic and will target smaller e-retailers as well as big ones” – interview with Max Laemmle (Fraugster)
We had a pleasure ask a few questions to Max Laemmle, CEO and Founder at Fraugster. Read on to learn how he created Fraugster and how AI can embrace online stores. You’re a Founder of Fraugster. How did you come up with an idea for this company? After years of working in the payments industry, my Co-Founder, Chen Zamir and I experienced first-hand the challenges of fraud for e-commerce merchants.…