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The most critical insights from Adobe Digital Economy Index: COVID-19 Report
Have you been searching for information on how online shopping habits and purchasing power have changed in 2021? The Digital Economy Index, Adobe has the only real-time barometer of digital buying and selling activity, analysing trillions of online transactions across 100 million product SKUs in 18 product categories. Read the report as it includes the most important and actual data. The Adobe Digital Economy Index  The Adobe Digital Economy Index…
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German retailers can focus on live shopping to increase online sales
A new study of European online shopper behavior shows German retailers can grow their online business by improving live shopping experiences. The Behavior of Online Shoppers Survey 2021 shows German’s are significantly more likely than other Europeans to purchase 1 or more products from a webshop during live shopping. Key findings from the research include: 67% of German shoppers are more likely to use webshops just for searching for products they want…
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Where did you get it? On Amazon, of course…
One of 2020’s biggest lessons was that while everyone stayed home, ecommerce celebrated levels of unprecedented success. Amazon certainly was one of the main beneficiaries of the situation, and to examine how the saga continues this year, Neticle analysed the online reputation of Amazon.de. The large ecommerce service had more than 800 thousand public mentions on the German internet during the first four months of 2021, and especially many in…
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Benefits of checkout marketing and why it is cool
What is checkout marketing? In checkout marketing companies display offers in the form of coupons on their checkout page as a reward for the customer’s purchase. Customers can select their preferred coupon for another partner shop. Thus, partner shops can generate new revenue, whilst the publishing shop can boost its after-sales profit. Checkout marketing offers a variety of benefits which will be explained below. Benefits for customers and participating shops…
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5 Holiday Strategies for Online Business to Boost Conversion Ratio
The Great rush is measured for Black Friday and Cyber Monday these days. Online businesses are ready to make the most of traffic for the holiday season. Looking at the growing opportunities of online business, more than 74% of businesses increase their e-commerce spending over the year. While more than 30% of eCommerce businesses are ready to spend more than 25% on modern technology and strategies that help them to…
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Top 15 Locker Technologies in EU supporting
A group of experts from the Imperial College of London and The Bartlett School of Architecture, University College of London, have recently collaborated on a report ranking the top Smart Locker Technologies in Europe. Delivery lockers have become the most convenient and effective solution to meet the growing consumer demand for receiving online purchases. Retailers benefit too, reducing their delivery costs and enhancing the user’s experience, all the while decongesting…
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Is your business ready for the new EU VAT eCommerce Package? Or are you gonna be caught by traps?
Have you started an online business during the Corona pandemic and are ready to expand? Very good! But even though they say “the sky is the limit,” watch out for the Value Added Tax (VAT) trap ahead! As of July 1st of this year, an EU-wide sales tax reform for eCommerce goes into effect. According to the EU Commission, this is the “biggest VAT reform since 1993.” The new rules…
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Marketplace Ecosystem Overview: The Paypers Report
Did you know online marketplaces that allow cross-border trade are enormous drivers of economic growth? The coronavirus pandemic has drastically altered consumer behaviour since social distancing has brought the digital universe into people’s lives to a much greater degree. Now it’s high time to say more about people and companies that impact cross-border ecommerce. When it comes to marketplaces, who should you pay attention to? Which trends should you follow?…
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Next Generation PIM: Product Experience Management (PXM)
Next Generation PIM: Product Experience Management (PXM) Higher conversion rates, more brand loyalty, fewer returns and excellent customer satisfaction. These are goals that every e-commerce manager strives for, regardless of whether the company produces goods itself or sells goods from other manufacturers. Today, detailed product descriptions are often no longer sufficient to achieve these goals. The customer’s personal experience with the products is decisive. The product experience along the entire…
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How can Micro-fulfillment benefit your E- commerce business
Micro-fulfillment will be the most important supply chain and logistics asset in satisfying the end consumer’s demand for quick, sustainable deliveries in the coming years. How important? Well, a recent report predicts the total addressable market for micro-fulfillment centers (MFCs) will be $10B by 2026. It also forecasts that there will be one MFC for every 10 grocery stores out of the 40,000 in the whole of the U.S. So it’s no surprise then…
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More profit on Amazon through good content marketing
What is content marketing? “Content is king” is the marketing industry’s motto. On many channels, content marketing has already been a natural communication strategy for years in order to reach the target group with valuable and relevant content and to accompany them on the entire customer journey. Good content is therefore essential for functioning and profitable performance marketing, which is why this marketing component has gained an increasing momentum and…
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Selling on marketplaces is not difficult, becoming a marketplace even more so
Whether it’s clothing, furniture or electronic goods – online retailing has been recording increasing sales figures for years and will continue to gain importance in the future. The Corona pandemic in particular has significantly accelerated the development of trade in e-commerce. Online shopping has thus become part of the everyday life of many retailers. The current situation: marketplace business is gaining importance Almost every second euro of revenue in e-commerce…