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6 Common E-Commerce Marketing Mistakes You're Making
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6 Common E-Commerce Marketing Mistakes You’re Making
While e-commerce has become a lucrative industry benefiting a great many people, it isn’t an automatic path to success and profit. A lot of strategies come into play when you’re attempting to gain the attention and loyalty of potential customers online. And while a great product or service can sometimes accomplish some of this on its own, or via word of mouth, good marketing is crucial in order to differentiate…
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29 Multichannel Marketing Statistics To Know in 2020
Gone are those days when customers used to be completely dependent on brick-and-mortar stores. Consumers today shop across multiple channels on multiple devices. This change in consumer behavior forms the core of multi-channel marketing. With a multi-channel marketing strategy in place, a company leverages a number of channels to interact with the customers. Presence across more than one channel helps a brand to fulfil a customer’s needs and wants which…
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E-commerce Berlin Expo 2020 – first speakers announced!
Save the date: the 13th of February of 2020, STATION-Berlin. This is where e-commerce insights combine with business knowledge and one of a kind networking, during the fifth edition on E-commerce Berlin Expo. The first speakers have already been announced – and saying that they are good and solid, is a real understatement. On the 13th of February, more than 7000 visitors, 180 exhibitors and 50 speakers will gather in…
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“Community Management is the magic word” – interview with Daniel Kocher (Prinz Sportlich)
We are more than happy to share with you our interview with Daniel Kocher, Head of Strategic Management & Brand at Prinz Sportlich. Keep on reading to find out what is Daniel’s experience in affiliate marketing and how can it enhance online stores. You are specialized in affiliate marketing. How can this type of marketing help online stores grow? Affiliate marketing was always an important part of the general online-…
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“Data will be the centre of everything” – interview with Dana von der Heide (Parcel Perform)
We had a pleasure to chat with Dana von der Heide, Founder & CCO Parcel Perform, about her professional experience, parcel industry, cooperation with Nespresso, and much more! If you’d have to tell us in one short sentence – what is Parcel Perform? We’ve read that you’ve founded the company. What brought you to this?  We’re the leading carrier-independent parcel tracking software for enterprise clients, with over 600 logistics carriers worldwide integrated on…
Interview with Tina Hartmann
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“Our main goal has always been our customer” – interview with Tino Hartmann (Baby Sweets)
We’ve got another insightful interview for you! Tino Hartmann, CEO of Baby Sweets, answered our questions. Keep reading to find out how to run successful marketing campaigns for an online store. Can you tell us the story about the foundation of Baby Sweets? Tom and I know each other for several years, starting a business collaboration with a browser-based soccer management game which we turned into a small web design agency…
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Entering an untouched ground – about unique business-model, babyboomers, customer satisfaction and… David Hasselhoff – Interview with Tobias Knapp from audibene
Tobias, what are your duties as Head of Global Product Optimization? In my team we track, visualize and optimize the whole audibene customer journey – and increase conversion rates throughout the whole funnel in all countries we operate in. I currently have a stronger focus on online and crm touchpoints such as ads, landingpages and crm, but also have projects in the later stages of the funnel where most interactions…
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How Content and AI can complement each other
Everybody is talking about content marketing. But not all content fits every customer. While buyer personas address this challenge on a conceptual level. Artificial intelligence now has the potential to take content experience to a new level. by Caroline Helbing, Senior Analyst at OXID eSales AG For a few years already, content marketing is the new state of the art in customer communications. Yet, the importance of content marketing is…
E-commerce trends for 2020
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E-commerce trends for 2020
Since the early 1990s, e-commerce has faced exponential growth in different corners of the world. In 2019, the global market was expected to reach US$ 2 trillion, and the Chinese market has become an e-commerce leader. Each year has brought so many new technologies, opportunities and growing consumers’ expectations that it’s not easy to stay up-to-date with everything. We’re well aware of that and won’t let you stay behind. Here’s…
4 Things to Know When Selling to EU Customers
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4 Things to Know When Selling to EU Customers
The European Union (EU) represents greener pastures for many businesses.  It’s full of potential customers that will love your products and services.  While this may be true, it’s also a place with many strict laws and regulations that affect businesses of all shapes and sizes. While some people are happy about the numerous regulations, others look at them as an extra burden.  Whatever your personal stance, there’s no denying that…
Top 20 payment providers in the DACH region
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Top 20 payment providers in the DACH region
German customers are rather more conservative when they are shopping online. Germany offers lots of different payment methods, such as third party bank transfers, credit/debit card, PayDirekt, Direct Debits and E-wallet. If we take a closer look into which ones are doing better in the popularity, we can see that the E-wallet is dominating online as of right now.  E-wallet payments, consist of Paypal, Apple Pay and Android Pay, which…
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Nominate your company for the E-commerce Germany Awards 2020!
The E-commerce Germany Awards are officially accepting submissions as of the 4th  November, 2019. Companies within the e-commerce sector are able to apply to one of the ten categories. The annual awards are given out for the third time in 2020. E-commerce service providers are able to submit their company to one of the 10 categories in order to win the prestigious E-commerce Germany Award, presented by the E-commerce Berlin…