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JTL Connect 2019 – see you in Düsseldorf!
It’s time for JTL Connect 2019! The 5th edition of JTL Connect, one of the biggest e-commerce events in Germany, will take place on August 30th in Düsseldorf. The Mitsubishi Electric Hall will become host to dozens of top-class exhibitors and lecturers covering a range of industry-related topics. Prepare to get inspired, make new connections, learn about technology, take part in developer speed dating and get in touch with service…
Can (content) marketing and sales go hand in hand?
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Can (content) marketing and sales go hand in hand?
Sales departments today don’t have the easiest task: on the one hand, they have many tools and methods available to automate their activities. On the other hand, they often don’t have time to implement such solutions or they get frustrated and return to manual handling. Failure to understand the processes and problems of sales departments may lead to conflicts and issues in other departments, and thus, the way the entire…
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Retail in Germany: report
E-commerce is a dynamic industry where innovations drive development. Solutions that worked a few years ago, can’t be good enough today. How does Germany’s market adapt new technologies for e-commerce? Should German retailers look out for the foreign competition? Read on to find out!  Card payments Even though you might think that in Germany cash payments still are the majority, numbers claim the opposite. At the EHI Congress in May,…
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Omnichannel personalization – interview with Anoop Vasisht (Dynamic Yield)
We had the chance to chat with Anoop Vasisht, General Manager Europe at Dynamic Yield, about personalization, behavioral messaging and Artifficial Inteligence behind Dynamic Yield’s technology. What is your role in Dynamic Yield? I am the General Manager for the European team at Dynamic Yield and am responsible for revenue in the region. Our growing team here has worked with over 100 brands including the likes of Mediamarkt, Home24, HRS,…
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Chatbots and Messenger Marketing: What the Hype is about?
In today’s Ecommerce environment there is a large buzz around the aspect of messenger marketing. And there is a reason why! Understanding the way this system works, we first look at chatbots and what they are. What is a chatbot? Chatbots, in essence, are a computer programmed virtual assistant that can have many features throughout a company. A chatbot is basically a program based on Artificial Intelligence (AI) that will…
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Voice commerce and data- drive​n​ decision making as ecommerc​e trends – interview with Deniz Macura (Google)
We had a pleasure to chat with Deniz Macura (Strategic Partner Lead E-commerce – Global Partnerships, EMEA at Google) about his professional experience, e-commerce trends, Google Assistant and more. How does your architecture background help you in your current position? In architecture you’ll face new challenges every day because no building is identical to another – each building requires a new approach and in order to solve the challenges ahead, you…
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Personalization and contextualization will become key for successful e-commerce business – interview with Tobias Schlotter (Akeneo)
Your favourite series of interviews with e-commerce professionals is officially back! We decided to invite Tobias Schlotter (General Manager for Central- & Eastern Europe at Akeneo) for a virtual cup of coffee and talk about a few interesting things related to his role and e-commerce in general. What is your role in Akeneo? I am the General Manager for Central- & Eastern Europe. In that role, I am responsible for…
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How important is customer service for boosting sales?
Marketers who are responsible for the e-commerce promotion struggle with new ideas. The sales team does their best to research competitors, products and services, but they often fail. Agencies prepare strategies that may work… or may not. A lot of factors are likely to be taken into consideration while running an e-commerce business, but many forget about what really matters: customer service. And, while an unintuitive user interface and technical…
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8 key takeaways from E-commerce Report: Germany 2019
The world of e-commerce is dynamically changing: nothing looks like it did a few years ago. With the new technology ruling old and obsolete processes, sellers need to face a few challenges in order to improve their customer service and ensure that customers are satisfied with the purchase to the extent they will surely come back for more soon. One of the biggest e-commerce market not only in Europe but…
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Personalisation: Don’t suspect, know where the shoe pinches at online customers
Part II: AI-based personalisation in the online shop. How OXID eShop handles it? Read Part I here There are no fewer than six e-commerce events behind us at the end of the first quarter. After numerous discussions, workshops, lectures and product demos, it is clear: AI-based personalisation has the potential this year to change everything for online merchants and customers alike. Do you really know what the customer is looking…
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Product discovery – Next big thing for e-commerce?
Imagine a store with an unlimited number of items and enough storage space to fit everything you could possibly think of. Then, imagine that this store is always at a short distance. Sounds unbelievable? Actually, such stores do exist. Online. This, however, might be more of a curse than a blessing – an enormous offer is not helpful when you can’t find exactly what you are looking for, or you…