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Today is all about selling experiences
Since the fulfilment of the American dream of GANT’s founders nearly seventy years, ago, the company has grown into a global brand. In this interview with Swana Walters from GANT Germany you will learn how the company is adapting to the ultra-dynamic online and retail reality without discarding its heritage. [Paulina, EC] You work as Marketing Manager eCommerce at GANT Germany, a branch of an American lifestyle brand offering premium…
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Shopping at your fingertips – the state of mobile commerce in germany
Mobile Commerce is on the rise in Germany; climbing to ever higher growth rates in one of Europe’s biggest markets. However, latest statistics on device usage show that mobile success cannot be taken for granted – and that there is an even bigger growth spurt yet to come. ​ Beginning of this year the We-are-social report “Digital in 2017” gave fresh insights about digital usage and activities in many countries…
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Founder’s insights: OSCON takeaways
After visiting OSCON and seeing how other companies were engaging in open-source, I decided to share some of the more interesting things I learned with the community around Shopsys Framework – our clients, partners, fans, employees, advisors, consultants and investors. ​ Overall, OSCON has probably been one of the best conferences I’ve ever attended, simply in terms of having access to developers. Where else can I find and talk with…
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Google Attribution for free is finally going to solve all marketers’ problems. Or is it?
At its Google Marketing Next event in mid May, Google announced that it is rolling out a free, still-in-beta version of Google Attribution in its Analytics platform. Finally, even mid-size businesses who cannot afford the Google Analytics 360 suite will have access to data-driven attribution models so that they can better evaluate the performance of their marketing mix. This is great news for companies that do most of their digital…
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Increase conversion rate with proper User Experience (UX) design
Simplicity is a major element in eCommerce website design because customers want to get things done quickly. A great UX of your online shops are supposed to fulfill people’s desire and meet company’s goals. But every online retailer should understand that online shop with too many elements on a page may confuse visitors and decrease conversion rate. In this article, we want to share tips that will help you increase…
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Your content is as good as the team that creates it
These straightforward-but-true words come from the very source of great content: Zalando and its Teamlead Content Marketing Strategy Tina Nord. In this interview, as a prelude to her virtuoso talk at the E-commerce Berlin Expo 2018, you will learn how Zalando empowers their customers to find the right content in every micro moment – and how you can start doing this, too. Paulina, E-Commerce Capitals: You work as Teamlead Content…
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Tech Open Air starts its largest edition to date
Tech Open Air (TOA) enters its 7th and largest edition to date with four days, more than 200 speakers, 200 satellite events and 20.000 expected participants. The unique festival meets conference format has been an integral part of the international tech and startup scene for the past six years and unites the most diverse branches of technology, music, art and science. This year, the event will be extended by another…
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5 Different Use of Social Media for Business
Promoting your online store via social media is an absolute must if you as a merchant want to be found by customers and grow your clientele base. Regular posting and investing in ads are just the drops in the ocean in comparison to possibilities that social media can offer. So, how can you take advantage of your social media presence? Here we look at a strategy involving one social media…
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E-Commerce Berlin Expo 2017 – The international industry meeting
The second edition of E-Commerce Berlin Expo took place on 2 February 2017. The event attracted the most important industry representatives from areas such as: Online Marketing, E-Shop Software, Hosting & Cloud Computing, Cross-Channel Technologies, E-Payment, Digital Marketing and Logistics. The building of the former Dresdner station – currently Station Berlin – hosted 80 exhibitors (including DHL, Idealo, Rakuten, PrestaShop, Meet Magento Association and Lengow) and 3,000 international visitors. Industry…
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Reduce cart abandonment with address validation
In an ideal world, customers would come to your ecommerce site, search for what they need, complete the checkout form quickly and easily and write rave reviews to say how excellent their customer experience was. In reality, shoppers make mistakes, get frustrated in the checkout and abandon the process. According to Baymard Institute, the average cart abandonment rate is 67.91% – a worrying statistic for ecommerce companies. Recent research from…
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Simplesurance: born in the gap between e-commerce and insurances
In this interview, Robin von Hein from the Simplesurance Group explains how the digital change paved their way to success and how e-commerce companies and their customers can benefit from insurances made easier. Also, in the run up to his talk at the E-commerce Berlin Expo on 2nd February 2017, this interview will definitely inspire you to simplify things for your customers too. And perhaps, to insure your pet with…
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6 TOP trends for 2017 – how technology is reshaping the world of e-commerce
We have had a great and exciting year in 2016, full of tech news which influenced the whole e-commerce world. In this article we recap some of the more important and influential innovations that were predicted for last year and are further shaping the future and evolution of e-commerce. We take a look at six of the hottest trends that go hand with one another. Given that the total value…