Category: Reports

Have you started an online business during the Corona pandemic and are ready to expand? Very good! But even though they say “the sky is the limit,” watch out for the Value Added Tax (VAT) trap ahead! As of July 1st of this year, an EU-wide sales tax reform for eCommerce goes into effect. According to the EU Commission, this is the “biggest VAT reform since 1993.” The new rules…

Next Generation PIM: Product Experience Management (PXM) Higher conversion rates, more brand loyalty, fewer returns and excellent customer satisfaction. These are goals that every e-commerce manager strives for, regardless of whether the company produces goods itself or sells goods from other manufacturers. Today, detailed product descriptions are often no longer sufficient to achieve these goals. The customer’s personal experience with the products is decisive. The product experience along the entire…

We have all been there: Your e-commerce business is going great, but it gets increasingly difficult to attract new customers. To reach a greater market, you are thinking about selling internationally. And why should you not? – the potential of cross-border e-commerce is huge. But is it really that easy to go global? The short answer: International expansion is one of the best and quickest ways to increase your customer-base,…

When you go into a store and probably want to buy new shoes or headphones, you expect them to provide your preferred payment method, right? The same applies when customers visit an online shop.  As an online retailer, you have to make sure that customers are offered all payment methods they expect. Otherwise, the customer will quickly leave your store or online shop and switch to the nearest competitor. That…

You probably have read this sentence more than once – pandemic influenced us all. Of course, this is a fact. Changes are clearly visible in every field of life. After a year, you can see some trends and how the economy in this new reality is shaped. Also, issues associated with SDGs are becoming more and more important for the whole globe, but no need to say that pandemic has…

What would people living in 2030 say remembering 2020? Undoubtedly, we will brand it as the Year of the Pandemic. The vicious onslaught of COVID-19 that hit most of the planet last year wreaked major havoc in most sectors, forcing us to alter our working practices, educational approaches, entertainment choices, and even social mores. Consumer buying habits have also suffered a tectonic shift, with an ever-growing share of consumers opting…

It is a well-known fact that most of us are attached to our phones almost 24 hours a day. It is so clear that the mobile world is growing rapidly. We are able to get done more and more issues through the mobile.  Right now, communication is not the only feature that mobile meets. We can do shopping, pay bills but also for shopping in the store. The number of…

It is widely known that e-commerce has become increasingly popular in recent years. More and more people see the advantages of this kind of shopping – the speed, convenience, and the possibility of ordering things from the farthest corners of the world. It is a tendency visible globally, but it is worth taking a look at the given by Eurostat data about the European Union. How does Europe respond to…

Customer engagement should be of interest to all businesses, regardless of the sector in which they operate. Therefore, it is worth knowing the latest trends on this subject, what the general situation on the market looks like and what bodes well for success in this field. Braze prepared a report on this one powered by their experience. The report was also based on data from a survey in which B2C…

Amazon is expanding its European market share. Its recent entry into the Polish market boosted it even further. But how does it look from the sellers’ perspective? Is it really such a great deal? How the brands sell via the marketplace, and what are their thoughts about this retail giant? Pattern provided The Amazon Europe Poll and surveyed for this purpose 30 brands that are selling on Amazon. They are…