About this company

We are a Serbian startup based in Belgrade, developing the unique AI platform **Athena XAI** Search to boost e-commerce sales and conversions. The platform offers omnichannel search, visual search, category navigation, and product recommendations. It also automatically generates high-quality product names, descriptions, tags, and attributes, saving resources, significantly enhancing user experience, increasing conversion rates, and driving overall revenue growth for any e-commerce business. **AI-Powered Search & Discovery** Athena XAI maximizes conversion and revenue through semantic, visual, and voice search built specifically for e-commerce. Customers find the right products instantly – regardless of query type – delivering a faster, more intuitive shopping experience. **High-Performance Category Navigation** AI-driven navigation and merchandising ensure ultra-fast page loads, lower infrastructure costs, and seamless discovery – even across massive product catalogs – with advanced filtering and sorting. **Recommendations & AI Shopping Assistant** AI recommendations and an AI-driven Shopping Assistant guide customers in real time, increasing engagement, basket size, and purchase confidence through conversational discovery. **AI Data Generator & Localization** Athena automatically generates and enriches product content – names, descriptions, attributes, and tags – while instantly translating and localizing catalogs for global markets with contextual accuracy.