Discover how Mia-Malaika Lange, Head of Marketing at BARFER’S, explains why simplifying a complex product starts with understanding both the product and the consumer, how familiar content formats can do the explaining for you, and how to build a team that embraces testing and honest feedback, in the latest Behind the Click Podcast episode.

Does your voucher win new orders or just give away margin? Discover how to build a discount strategy in e-commerce that gives every code a clear job, protects your profits and proves real results. Read the full article before your next campaign. (Ad)

Planning an online shop migration but worried about losing search rankings, customer data, or revenue? Discover how to choose the right platform, minimize migration risks, and ensure a smooth transition. Learn how a strategic approach to replatforming can protect your existing business while creating new opportunities for long-term growth. (Ad)

As your e-commerce business grows, managing product images across multiple sales channels can quickly become a challenge. Discover how to scale your visual content, maintain brand consistency, meet marketplace requirements, and avoid costly delays with a smarter approach to product imagery. (Ad)

Customer enquiries in DACH online retail are rising fast in 2026. Shoppers want instant, accurate answers about products, delivery and returns, and few support teams can hire their way to keeping up. An AI chatbot for e-commerce learns from the FAQs, manuals and website content you already have, answers customers around the clock, and passes the hard cases to your team with the full conversation attached. This article covers how these assistants work, how to set one up with a single code snippet, what the EU AI Act and GDPR require, and what it costs as your shop grows. (Ad)

Choosing the right fulfillment partner can make or break your supplement brand’s growth in Europe. But which provider actually meets your needs? We compare 5 supplement fulfillment companies across 12 key criteria, from batch tracking and storage conditions to cash on delivery and Amazon support. Explore their strengths, limitations and differences to find the right partner for your business. (Ad)

Amazon is still the top marketplace in Germany, taking around 63 percent of online retail. But a new IFH KÖLN study shows the market around it is changing: rivals are increasingly sharing in the growth, and groceries could become Amazon’s next big opportunity.

Amazon is the world’s largest marketplace, but 80% of its GMV comes from just five countries. Outside them, rivals set the rules. Here’s where Amazon dominates, where it doesn’t, and why based on data from ECDB. (Ad)

Scattered customer data and shallow personalization quietly cap growth. Check whether your CRM is the reason, and what a unified profile changes. (Ad)

Selling abroad is now routine for German companies, but 59% say it keeps getting costlier. The cross-border e-commerce study explains why marketplaces are becoming the shortcut. (Ad)

GDPR compliance for online stores made simple: 6 practical steps covering data audits, cookie banners, lawful basis, privacy policies and data security. (Ad)

Five vendors, five very different answers to the same problem. Here’s who actually builds the tech behind CPG digital commerce. (Ad)

WhatsApp marketing in DACH isn’t email with a different logo – no soft opt-in, some of the priciest templates on Meta’s rate card, and a pricing change landing 1 October 2026. Here are the four practices that decide whether the channel pays for itself or quietly burns budget. (Ad)

Sistrix study: German top online shops lost 16.7% organic visibility. See what drives AI Overviews visibility and how to improve your chances of being cited.

World e-commerce is racing toward $7.14 trillion by 2030 – and the road there runs through emerging markets, cross-border trade, and a new force nobody saw coming: AI agents doing the shopping for us. Curious which milestones hit first, which regions are growing fastest, and why ChatGPT-driven traffic is already outconverting Google? Click through to see how it all connects in this article with insights from ECDB. (Ad)

The online shop is only the part customers see. Behind every order, stock has to be accurate, payments matched, invoices created and shipping prepared – often across four different tools. This article looks at how ERP integration ties those processes together, which data moves in each direction, and what it looks like in practice with Microsoft Dynamics 365 Business Central. (Ad)

German retailers expect rising revenue in the year ahead – and shrinking profits. The Unzer survey breaks down the payment trends behind the squeeze.

Your performance marketing dashboard says the campaign works. Your margin says otherwise. Hartmut Deiwick reveals which metrics actually decide profit. (Ad)