Amazon is still the top marketplace in Germany, taking around 63 percent of online retail. But a new IFH KÖLN study shows the market around it is changing: rivals are increasingly sharing in the growth, and groceries could become Amazon’s next big opportunity.

Amazon is the world’s largest marketplace, but 80% of its GMV comes from just five countries. Outside them, rivals set the rules. Here’s where Amazon dominates, where it doesn’t, and why based on data from ECDB. (Ad)

Scattered customer data and shallow personalization quietly cap growth. Check whether your CRM is the reason, and what a unified profile changes. (Ad)

Selling abroad is now routine for German companies, but 59% say it keeps getting costlier. The cross-border e-commerce study explains why marketplaces are becoming the shortcut. (Ad)

GDPR compliance for online stores made simple: 6 practical steps covering data audits, cookie banners, lawful basis, privacy policies and data security. (Ad)

Five vendors, five very different answers to the same problem. Here’s who actually builds the tech behind CPG digital commerce. (Ad)

WhatsApp marketing in DACH isn’t email with a different logo – no soft opt-in, some of the priciest templates on Meta’s rate card, and a pricing change landing 1 October 2026. Here are the four practices that decide whether the channel pays for itself or quietly burns budget. (Ad)

Sistrix study: German top online shops lost 16.7% organic visibility. See what drives AI Overviews visibility and how to improve your chances of being cited.

World e-commerce is racing toward $7.14 trillion by 2030 – and the road there runs through emerging markets, cross-border trade, and a new force nobody saw coming: AI agents doing the shopping for us. Curious which milestones hit first, which regions are growing fastest, and why ChatGPT-driven traffic is already outconverting Google? Click through to see how it all connects in this article with insights from ECDB. (Ad)

The online shop is only the part customers see. Behind every order, stock has to be accurate, payments matched, invoices created and shipping prepared – often across four different tools. This article looks at how ERP integration ties those processes together, which data moves in each direction, and what it looks like in practice with Microsoft Dynamics 365 Business Central. (Ad)

German retailers expect rising revenue in the year ahead – and shrinking profits. The Unzer survey breaks down the payment trends behind the squeeze.

Your performance marketing dashboard says the campaign works. Your margin says otherwise. Hartmut Deiwick reveals which metrics actually decide profit. (Ad)

A false decline in ecommerce now cost more than global fraud. See why legitimate payments get refused – and the fixes that lift approval rates. (Ad)

Discover how AI workflows deliver real ROI in e-commerce: 860 categories in 36 hours, 90%+ compliance time saved, 70% of claims automated. What actually works. (Ad)

Where is Central European e-commerce heading next? Explore key market trends, cross-border dynamics, marketplace growth and the rise of agentic commerce, based on insights from ECDB. (Ad)

See the world’s largest e-commerce companies in 2026, ranked by 2025 GMV, including Alibaba, PDD Holdings, Amazon, ByteDance, JD.com and more.

Discover how Chinese sellers cut production costs to 10% and turn scripts into finished e-commerce ads in days, not months. Bonus: Want to see models like this live in China? Learn more about the trip with E-commerce Berlin Expo and Expanding Together at the end of article.

Explore how German online shops are boosting customer retention through physical branding in 2026, from care cards and stickers to branded merch and smart in-house production (Ad).