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- live commerce
Chinese live commerce goes global: Inside Yowant’s operating-system playbook
Live commerce is not a Chinese habit. It is an exportable system and Yowant is already proving it in the UK, US and beyond. Find out how they do it and what it means for European retail. Read the full article. Bonus: Want to see models like this live in China? Learn more about the trip with E-commerce Berlin Expo and Expanding Together at the end of article.