The German customer is very demanding, aware, economical and prefers local products. The company must really try to fight for the hearts, minds and wallets of the German client. The availability of products and services is huge. Without a perfect knowledge of the behaviour and preferences of the target group, it’s a shame to budget for unsuccessful campaigns targeted at everyone, i.e. nobody. What is worth knowing about the German customer and what requirements are to meet his needs? See our insights from the Germany 2020: Ecommerce Country Report report (you’ll find a link to the full report below the…
