E-commerce Germany News

We had the chance to chat with Anoop Vasisht, General Manager Europe at Dynamic Yield, about personalization, behavioral messaging and Artifficial Inteligence behind Dynamic Yield’s technology. What is your role in Dynamic Yield? I am the General Manager for the European team at Dynamic Yield and am responsible for revenue in the region. Our growing team here has worked with over 100 brands including the likes of Mediamarkt, Home24, HRS, Chal-Tec, Juniqe, Weltbild, and more, helping them utilize personalization as a pillar of growth. We’ve witnessed the market mature so much over the past few years and it’s super exciting…

We invited Mirko Hüllemann, Founder and CEO of heidelpay Group, for a virtual cup of coffee to talk about the future of e-payments and heidelpay’s role in it. Enjoy! What is Heidelpay’s mission? We want to help to make electronic payments as simple and easy as the trade of cash money is. This shall not only be true for the payer but also for the payee. Therefore we are always eager to adopt new payment methods with a significant benefit for buyers/customers as soon as possible and have also developed our own set of payment methods for instant and pay-later…

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Omnichannel personalization – interview with Anoop Vasisht (Dynamic Yield)

We had the chance to chat with Anoop Vasisht, General Manager Europe at Dynamic Yield, about personalization, behavioral messaging and Artifficial Inteligence behind Dynamic Yield’s…

All Interviews

The future of digital payments – interview with Mirko Hüllemann (heidelpay Group)

We invited Mirko Hüllemann, Founder and CEO of heidelpay Group, for a virtual cup of coffee to talk about the future of e-payments and heidelpay’s…

Chatbots and Messenger Marketing: What the Hype is about?

In today’s Ecommerce environment there is a large buzz around the aspect of messenger marketing. And there is a reason why! Understanding the way this…

Voice commerce and data- driven decision making as ecommerce trends – interview with Deniz Macura (Google)

We had a pleasure to chat with Deniz Macura (Strategic Partner Lead E-commerce – Global Partnerships, EMEA at Google) about his professional experience, e-commerce trends, Google…

Personalization and contextualization will become key for successful e-commerce business – interview with Tobias Schlotter (Akeneo)

Your favourite series of interviews with e-commerce professionals is officially back! We decided to invite Tobias Schlotter (General Manager for Central- & Eastern Europe at…

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How important is customer service for boosting sales?

Marketers who are responsible for the e-commerce promotion struggle with new ideas. The sales team does their best to research competitors, products and services, but…

8 key takeaways from E-commerce Report: Germany 2019

The world of e-commerce is dynamically changing: nothing looks like it did a few years ago. With the new technology ruling old and obsolete processes,…

Personalisation: Don’t suspect, know where the shoe pinches at online customers

Part II: AI-based personalisation in the online shop. How OXID eShop handles it? Read Part I here There are no fewer than six e-commerce events…

Fairs like a pro – vol. 2: how to create marketing materials?

Let’s say you’ve just decided to book a booth (preferably at E-commerce Berlin Expo 2020). Well done you! Now onto thinking about how to make…

Product discovery – Next big thing for e-commerce?

Imagine a store with an unlimited number of items and enough storage space to fit everything you could possibly think of. Then, imagine that this…

Fairs like a pro – vol. 1: how to promote your booth on social media?

Conferences, fairs, stands, booths, presentations, exhibiting opportunities. You feel you have it all, however, you still know there are a lot of ways of how…

Personalisation: Get out of your children’s shoes

Part 1: Personalisation option in OXID eShop – the (market) theory The topic of personalisation is on everyone’s lips. Fired by the hype about artificial…

12 leading marketplaces in Europe In the previous part, we have listed the leading marketplaces in North America. Now it’s time for so...
17 leading marketplaces in Asia In our 2018 overview of leading marketplaces in different regions of the world, we already looked at...
A guide to payment methods used by German ecommerce businesses The German ecommerce market is one of the largest in Europe and is growing rapidly. By 202...
13 leading marketplaces in North America In 2018 in the U.S. alone, total ecommerce sales on marketplaces are worth $473 billion, with a proj...
ALLEGRO – all you need to know about the best Polish online marketplace The popular online marketplaces to trade your goods in most European countries include eBay and Amaz...
Ranking: Top 100 online retailers in Germany in 2018 German e-commerce sales grow year after year. In 2017, top German 100 e-commerce retailers generated...
Black Friday 2018: key takeaways from the shopping fever One of the busiest and most long-awaited days of the year has just passed. And it is all about… ...
E-commerce trends 2019 In the Digital Era, new technologies enter everyday life and the same applies to shopping. E-commerc...
There’s no getting around the German e-commerce laws “The legal instrument of the written warning is widespread in Germany and it is used against merchan...
TOP 5 open source ecommerce platforms Choosing the best eCommerce platform is as subjective and tricky as trying to find the most beautifu...

Omnichannel personalization – interview with Anoop Vasisht…