The Covid-19 pandemic was spreading around the globe, businesses and customer habits are affected, which has fueled the use of marketplaces. Companies were able to continue operating during the pandemic because of their products and services. Consequently, B2B marketplaces have experienced increased growth, but they are also facing increased pressure from B2C marketplaces since customers’ expectations have also risen. Since the pandemic’s start, more than 50% of B2B buyers and users prefer to make work-related purchases on B2C websites. The accelerated use of marketplaces B2B marketplaces have seen rapid growth over the past few years, and they continue to expand.…
