One of the busiest and most long-awaited days of the year has just passed. And it is all about… Brands and shops, both online and offline, started their Black Friday campaigns in October (or even earlier) to inform their customers about all of the special offers they have prepared. Did Black Friday 2018 break the online shopping records regarding the amount of money that shoppers spent? Did it open the holiday shopping season in style or… has it already opened? You’ll get the answers, and some of our takeaways, below. 1. Black Friday doesn’t go global. It is global. Black…