Baymard Institute

About this company

Baymard Institute is a leading UX research organization specializing in large-scale usability studies for e-commerce. With over 150,000 hours of user research, Baymard translates real-world testing into industry-specific research, best-practice guidelines, and advanced scanning and diagnostic tools that assess a site’s UX and provide actionable recommendations for improvement. Their offerings range from a free library of insights to Premium subscriptions and tailored expert-led audits, making Baymard a trusted resource for some of the world’s largest brands.