Underground Ecom

About this company

Underground Ecom, a Klaviyo Master Elite partner, worked closely with AG1 to transform their global CRM setup and elevate email from a supporting function into a consistent revenue driver. We implemented a refreshed automation architecture, improved segmentation, strengthened testing frameworks and delivered creative designed to drive meaningful conversions for AG1’s highly engaged community. Working within AG1’s strategic direction, we translated their lifecycle priorities into campaigns and flows that created a more personalised and effective customer experience.
In parallel, we supported the rollout of retention marketing across the APAC region and executed against AG1’s long-term retention roadmap, extending customer engagement well beyond the initial purchase window. We also helped validate new gifting and referral concepts focused on improving lifetime value and supporting more efficient acquisition.
The results were significant. In November, AG1 saw a 118 percent increase in campaign revenue from email, stronger engagement across core metrics and a higher overall contribution of CRM to total revenue. Flow performance also made a clear step change, creating a healthier and more diversified revenue mix across regions. These outcomes reflect a structural shift in AG1’s ability to scale profitably through CRM, built on solid technical foundations, a clear strategic approach and consistently strong performance.