Topic
  • Trends
  • ecommerce marketing

BEHIND THE CLICK PODCAST WITH MIA-MALIKA LANGE, ON How to Market a Complex Product

Discover how Mia-Malaika Lange, Head of Marketing at BARFER’S, explains why simplifying a complex product starts with understanding both the product and the consumer, how familiar content formats can do the explaining for you, and how to build a team that embraces testing and honest feedback, in the latest Behind the Click Podcast episode.

  • Interviews
  • e-commerce

“Passion makes a brand come alive, creates desire, and builds relevance”: 10 LESSONS FROM CHRISTINA SKOERIES, CEO OF GLAMBOU

Discover 10 valuable e-commerce lessons from Christina Skoeries, CEO of glambou, as she shares her insights on the future of online retail to mark the 10th anniversary of the E-commerce Berlin Expo. [EXCLUSIVE INTERVIEW SERIES]

Photo of a cat next to a logo of zooplus marketplace
  • News
  • e-commerce

zooplus marketplace launches in Spain with 10,000 products

The zooplus marketplace is now live in Spain with 10,000 products, following Germany and France. More European markets are planned for 2027.

Picture showing international expansion of Breuninger brand
  • News
  • fashion

Breuninger international expansion reaches 24 markets

Breuninger international expansion accelerates: the online shop launches in 11 new European countries, growing from 13 to 24 markets in 2026.

  • Other events
  • events

Agentic Commerce in Practice: AI:Deep Dive Berlin at Stripe

Who is liable when an AI agent does the shopping? How does payment work, and what is left of the customer relationship? On 10 November 2026, Stripe, Zalando, flaconi and Deloitte take these questions on at AI:Deep Dive Berlin event, with practice instead of predictions. Attendance is free, by application only. (Ad)

Woman looking for voucher codes which are good discount strategy in e-commerce
  • Trends
  • e-commerce

Discount strategy in e-commerce: why vouchers can become a serious growth lever

Does your voucher win new orders or just give away margin? Discover how to build a discount strategy in e-commerce that gives every code a clear job, protects your profits and proves real results. Read the full article before your next campaign. (Ad)

Computer keyboard photo illustrating an article about online shop migration
  • Trends
  • e-commerce

Strategic E-Commerce Replatforming: How Decision-Makers Can Scale Without Losing Search Rankings

Planning an online shop migration but worried about losing search rankings, customer data, or revenue? Discover how to choose the right platform, minimize migration risks, and ensure a smooth transition. Learn how a strategic approach to replatforming can protect your existing business while creating new opportunities for long-term growth. (Ad)

Image showing Sebastian Hamann, Co-CEO and Co-Founder, Shopware, illustrating his interview with E-commerce Berlin Expo
  • Interviews
  • e-commerce

“Lead with vision, not fear, and the future will belong to you”: 10 lessons from Sebastian Hamann, Co-CEO and Co-Founder, Shopware

Discover 10 valuable e-commerce lessons from Sebastian Hamann, Co-CEO and Co-Founder of Shopware, as he shares his insights on the future of online retail to mark the 10th anniversary of the E-commerce Berlin Expo. [EXCLUSIVE INTERVIEW SERIES]

  • Expo and Awards
  • E-commerce Germany Awards

E-commerce Germany Awards 2027: Submit your entry

Could your solution be among Germany’s best in e-commerce? The E-commerce Germany Awards 2027 are now accepting entries across 12 categories, offering a chance to gain visibility among industry professionals. Discover how to enter, what you can gain and how to make your application stand out before the November 13 deadline.

  • Expo and Awards
  • events

Meet the Winners of the 11th Call for Speakers Contest

The 11th Call for Speakers contest is closed, and the experts taking the stage at E-commerce Berlin Expo 2027 are here.

The photo showing aparat, possibly making a product e-commerce photo
  • Trends
  • e-commerce

How to Scale E-commerce Product Images Without Losing Consistency

As your e-commerce business grows, managing product images across multiple sales channels can quickly become a challenge. Discover how to scale your visual content, maintain brand consistency, meet marketplace requirements, and avoid costly delays with a smarter approach to product imagery. (Ad)

AI chatbot responding to a human
  • Trends
  • e-commerce

Efficient Customer Communication in E-Commerce: Intelligent Assistants as a Competitive Advantage in 2026

Customer enquiries in DACH online retail are rising fast in 2026. Shoppers want instant, accurate answers about products, delivery and returns, and few support teams can hire their way to keeping up. An AI chatbot for e-commerce learns from the FAQs, manuals and website content you already have, answers customers around the clock, and passes the hard cases to your team with the full conversation attached. This article covers how these assistants work, how to set one up with a single code snippet, what the EU AI Act and GDPR require, and what it costs as your shop grows. (Ad)

The man packing supplements in a warehouse
  • Trends
  • Europe

Top 5 supplement fulfillment providers in Europe: who to consider

Choosing the right fulfillment partner can make or break your supplement brand’s growth in Europe. But which provider actually meets your needs? We compare 5 supplement fulfillment companies across 12 key criteria, from batch tracking and storage conditions to cash on delivery and Amazon support. Explore their strengths, limitations and differences to find the right partner for your business. (Ad)

Picture showing Aliexpress marketplace in the article about Asian platforms in Germany
  • News
  • Asia

Asian platforms in Germany lose market share as customs duties bite

Sales of Asian platforms in Germany fell by more than a third in Q3 after the duty-free limit ended, yet local retailers aren’t benefiting. Find out which categories are still growing, which are slumping, and what the latest bevh figures reveal about online retail.

Photo of Marcus Diekmann, Chief Strategy, Digital & E-Commerce Officer at Sanicare
  • Interviews
  • e-commerce

“Change is not a criticism of a glorious past”: 10 lessons from Marcus Diekmann, Sanicare Group

Discover 10 valuable e-commerce lessons from Marcus Diekmann, Chief Strategy, Digital & E-Commerce Officer at Sanicare Group, as he shares his insights on the future of online retail to mark the 10th anniversary of the E-commerce Berlin Expo. [EXCLUSIVE INTERVIEW SERIES]

  • Interviews
  • live commerce

BEHIND THE CLICK PODCAST WITH ISABELL WEISER: WHY LIVE COMMERCE IS MOVING FAR BEYOND COLLECTIBLES

Discover how Isabell Weiser, General Manager Germany at Whatnot, explains why live commerce is no longer just for collectors, why seller personality matters more than price, and what retailers should ask themselves before going live, in the latest Behind the Click Podcast episode.

Building belonging to Amazon with its logo on top
  • Trends
  • e-commerce

Amazon remains the top marketplace in Germany as rivals gain ground

Amazon is still the top marketplace in Germany, taking around 63 percent of online retail. But a new IFH KÖLN study shows the market around it is changing: rivals are increasingly sharing in the growth, and groceries could become Amazon’s next big opportunity.

Picture of Miriam Jacks, Founder & CEO of JACKS beauty line illustrating her interview led by E-commerce Berlin Expo
  • Interviews
  • e-commerce

“For me, being real is not a trend – it’s the foundation for everything”: 10 lessons from Miriam Jacks, Founder & CEO of JACKS beauty line

Discover 10 valuable e-commerce lessons from Miriam Jacks, Founder & CEO of JACKS beauty line, as she shares her insights on the future of online retail to mark the 10th anniversary of the E-commerce Berlin Expo. [EXCLUSIVE INTERVIEW SERIES]

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