Author: Kinga Odziemek

4 Things to Know When Selling to EU Customers
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4 Things to Know When Selling to EU Customers
The European Union (EU) represents greener pastures for many businesses.  It’s full of potential customers that will love your products and services.  While this may be true, it’s also a place with many strict laws and regulations that affect businesses of all shapes and sizes. While some people are happy about the numerous regulations, others look at them as an extra burden.  Whatever your personal stance, there’s no denying that…
Top 20 payment providers in the DACH region
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Top 20 payment providers in the DACH region
German customers are rather more conservative when they are shopping online. Germany offers lots of different payment methods, such as third party bank transfers, credit/debit card, PayDirekt, Direct Debits and E-wallet. If we take a closer look into which ones are doing better in the popularity, we can see that the E-wallet is dominating online as of right now.  E-wallet payments, consist of Paypal, Apple Pay and Android Pay, which…
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“Our main goal has always been our customer” – interview with Ramon Pallaske (Audible)
We’re glad to present our interview with Ramon Pallaske, EU Program Manager at Audible! Check out what challenges the world’s largest producer of downloadable audiobooks faces and what changes can we expect in the e-commerce industry. What does your typical workday look like at Audible?  My workday is pretty split – in the morning I deal with everything that comes from our local team in Berlin – troubleshooting for internal tools,…
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How to promote a marketplace? An interview with Lucie Dreiseitel (AUTO1 Group)
We had a pleasure to chat with Lucie Dreiseitel, Director of Marketing at AUTO1 Group. Read on to find out more about marketplaces and automotive industry! As Director of Marketing at AUTO1 Group, I’m sure you’re very busy. What does a typical workday look like?  The main focus of my role is to plan and budget marketing activities and initiatives to achieve our business targets. As we are a fast-paced company and executing all of our Marketing activities fully in-house ,…
Why should you take part in E-commerce Berlin Expo 2020?
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Why should you take part in E-commerce Berlin Expo 2020? Check out testimonials from our exhibitors!
Making a decision about participating in any fairs or conference is not easy. Decision makers need to take a lot of things into consideration. First of all – the budget. “Can I actually afford it?” – this is the question that many CMOs ask themselves. If you take ROI into consideration and realize how many leads you can convert into deals during just one-day event, it seems more than appealing.…
E-commerce Folks News Reports
EBE 2019 – E-Commerce Trends 2019 – fear and desire of German online shoppers
E-commerce Berlin Expo 2019 was truly packed with amazing insights presented by knowledgeable and experiences speakers from all over the world. One of them was Erik Meierhoff, Head of B2B business in Idealo. Idealo is a price comparison website which allows users to compare prices on a range of products from hundreds of shops.  During EBE 2019, Erik decided to share a few data-driven conclusions, insights and statistics that apply…
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Top 20 e-commerce platforms in the DACH region
Custom e-commerce solutions are a significant part of the DACH market – did you know that they create around 40% of the total turnover? Studies suggest that 75% of German companies operate mainly via e-commerce channels. There are dozens of custom software providers on the market and choosing the leading one is quite hard, as the trends are changing really quickly.  With such a wide variety available, it’s easy to…
Leverage the power of tool integration for your business
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Leverage the power of tool integration for your business
If you own an e-commerce store, you probably know the importance of using the right software for it. Sadly, there’s no single best tool to streamline all the processes, but the good news is: you can pretty much have it all by integrating powerful tools with one another. Here’s why exactly you should take a closer look at tool integration for your business.  What is tool integration in the first…
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There is no such thing as a typical day in the live industry – interview with Michael Jericho, Online Marketing Manager at Ticketmaster
We love interviews! This time, we decided to invite Michael Jericho, Online Marketing Manager at Ticketmaster, for a virtual cup of tea to talk about his work with the world leader at ticket sales. What brought you to Ticketmaster? Basically, my love for live music and entertainment. I always played in bands and even gathered my first working experience in the music business. I worked in a small booking agency…
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Mobile shopping will change e-commerce on many levels – interview with Robert Bueninck, General Manager DACH at Klarna
According to The Guardian, Sweden’s Klarna becomes biggest fintech firm in Europe. That is why we are even more excited to publish our interview with Robert Bueninck, who plays a really important role at Klarna! What are you responsible for in Klarna? I have been Managing Director for Germany, Austria and Switzerland at Klarna since March 2018. Do you think Klarna can help people in managing their budget? We believe…
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Your ads are part of the brand experience – interview with Maggie Flick, Head of Business Operations at Outbrain
Inspirational conversations about e-commerce are definitely our cup of tea. This time, we decided to drink it with Maggie Flick, who is in charge of business operations at Outbrain. What do you do at Outbrain? As Head of Business Operations, I am responsible for business operations in 13 countries across LATAM, APAC and EMEA. This includes increasing efficiency in and between individual departments and optimising cooperation between the regions. I…
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Past, present, ​and future of CX – an interview with Christina Hirsch (Vodafone)
We had a pleasure to chat with Christina Hirsch, Director Customer Experience & Digital Care Journeys at Vodafone Germany. As an expert in the field, she shared some interesting insights about the state of customer experience at Vodafone and in general. You’re currently the Director of Customer Experience and Digital Care Journeys at Vodafone. What are your main responsibilities? The role is quite broad. It covers Customer Experience for the…