Author: Kinga Odziemek

News
“Is my order here yet?” Here’s what we said about clothes shopping online
From previous research, we already know that ecommerce in general has been one of the best performing areas during the coronavirus pandemic. But was that so in the world of clothing and fashion, too? To investigate, Neticle, a media and text analysis company collected the online mentions of five large online clothing stores from the 1st of March. The online stores in question are Zalando, H&M, Bonprix, OTTO and About…
Industry catalouges
Top 50 Fashion Shops, Marketplaces and Brands in Germany
Germany makes one of the biggest markets when it comes to fashion industry. According to Statista information, it’s in TOP 5 leading economies in the selected market – women apparel segment. Revenue in the Women’s Apparel segment amounts to US$39,655m in 2020. The market is expected to grow annually by 3.5% (CAGR 2020-2025). Not enough data? Well, we have more for you. The “”Average Revenue per Capita”” box shows the…
Industry catalouges
Consumer data problems: Germany 2020 Ecommerce Country Report
Despite the dynamic development, e-commerce is still a new thing. New e-commerce stores may have problems with the proper use of the potential offered by this market. Also, customers may not completely find themselves in a relatively new shopping situation. Based on the Germany 2020 Ecommerce Country Report, we covered the problems that customers who do shopping online may encounter. What bothers German consumers – problems Regarding the problems that…
Industry catalouges
Coronavirus tracker: Germany 2020 Ecommerce Country Report
The pandemic surprised us all. Its effects have affected not only the stationary trade but also e-commerce. Based on the Germany 2020 Ecommerce Country Report, we discussed the most common and severe problems that the COVID-19 pandemic caused to German e-commerce.  Consequences of the pandemic  There were plenty of consequences of such a crisis. The most common one (almost 60% of the business were hit by it) is delivery delays.…
Uncategorized
What stands behind Amazon.de success in Germany?
The German e-commerce market consists mostly of marketplaces. It wins the hearts of German consumers. One of the most prominent marketplaces is Amazon.de. As we know, this is an American sales giant that is quite successful in Germany, too. Did you know that 27% of sales in German e-commerce is generated on Amazon.de? Why are Germans so eager to buy on a site that is not really German? We have…
Reports
E-commerce overview: Germany 2020 Ecommerce Country Report
Germany makes one of the biggest economies in the world. Both offline and online it is doing great. Based on Germany 2020 Ecommerce Country Report we have created an overview of this e-commerce market. Let’s take a closer look at German e-commerce in 2020. In 2018 total sales on the German e-commerce market was €1300 bn. In 2019 Germany was 5th ecommerce in the world with total revenue of $78.8…
Reports
Digital overview: Germany 2020 Ecommerce Country Report
When it comes to digital Germany may be called a specific nation. Read our digital overview based on GERMANY 2020: Ecommerce Country Report and learn more about how Germans act online. According to GERMANY 2020: Ecommerce Country Report, we created a German digital overview. You can download the full report here. Internet accessibility There were over 77 million active Internet users in January 2020 in Germany, which means an increase…
Reports
Market overview: Germany 2020 Ecommerce Country Report
We’ve gone through GERMANY 2020: Ecommerce Country Report and we decided to create a German market overview that you can get familiar with below! Alternatively, you can download the full report here. Germany is one of the biggest markets in Europe. Only 18.1% of retailers are linked to an online shop or catalog. As you can see most retailers are not present online. However, the German e-commerce market volume is…
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Click & Collect in Germany: Germany 2020 Ecommerce Country Report
The reason for the growing popularity of click & collect is simple – it is a delivery model that can be perfectly adapted to our lifestyle. We are in a hurry more and more, we have less time, we value comfort and we require that the services we use on a daily basis are tailored to our capabilities and expectations. In addition, it is also a great solution for e-stores…
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The German customer: Germany 2020 Ecommerce Country Report insights
The German customer is very demanding, aware, economical and prefers local products. The company must really try to fight for the hearts, minds and wallets of the German client. The availability of products and services is huge. Without a perfect knowledge of the behaviour and preferences of the target group, it’s a shame to budget for unsuccessful campaigns targeted at everyone, i.e. nobody. What is worth knowing about the German…
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Customer Experience in DACH: practical tips from Praxtistipps CX report
In the Praxistipps Customer Experience report (you can download full report here), you can find 12 cases where exactly how to improve customer experience is shown. Companies from various fields reveal their tips for improving their contact with the clients. At a time when the competition is more and more fierce on the market, a loyal customer is worth its weight in gold it’s worth reading how well-known companies are…
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The Future Shopper 2020 report: 8 insights to bookmark
The Future Shopper report gives you the opportunity to insight into what is happening in the world of e-commerce. This year (not surprisingly) discusses what we all faced, i.e., COVID-19. How consumers of the largest countries in the world behaved and how it will affect their future behavior. Here are some of the essential insights (not only about COVID-19) from this report. Customers look for shopping inspiration Before you start…