Author: Kinga Edwards

Industry catalogues
Top insights about the Metaverse: CX Predictions for 2023 [Acxiom report]
Marketing is more complicated than ever before, and technology is evolving at a rapid pace. But still, the best brands understand their customers and how to engage and delight them. Our report today examines the metaverse, how we already live in it, and our predictions for how immersive experiences will evolve along with other key technological advances.  So, stay with us to learn the most important data, or read the…
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Here’s How Meta (and Not Only) Embraces Social eCommerce Performance
Social commerce is not a buzzword any longer. Brands are trying to make the most of it and if they do not invest in it yet, they soon will. It does not come as a surprise that brands want to invest in social media, since we spend online five years of our lives. And it briefly means five years of being covered with marketing communication. Needless to say that the…
Industry catalogues
Key Takeaways about Technology and Media [Activate Technology and Media Outlook 2023 report]
Over the past few years – especially in the last year – we have encountered many news stories and promises of technology making life easier. It seems that this promised world is increasingly connected to us because of the advances made, new innovations, and fortunes spent on developing new technologies.   In the modern world, technology and media play a key role in bringing about change. So what is the state…
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The Metaverse is still relatively unknown
When it comes to the future of social commerce, the metaverse is hard to avoid. After all, there could be a sales channel here in which the perceived presence of users greatly expands the social component. But there is still a long way to go, as a new YouGov study, which GFM Nachrichten assessed in association with the E-Commerce Berlin Expo, shows. According to the survey, only one in three…
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Shoppable Videos: Is social media a bigger obstacle?
Shoppable videos have become an important tool in the marketing mix, as a successful campaign immediately increases sales. However, not everyone is sure whether offers such as Instagram or TikTok are always the right platform for this purpose. GFM News and E-Commerce Berlin Expo take a brief look at alternative ideas. (Image: Welect) In the interview, Firework CEO Vincent Yang, mainly criticized the fact that, in the case of TikTok,…
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Social commerce: how a lack of trust is holding back success
According to all forecasts, social commerce turnover will multiply by 2025, even if the figures are sometimes $1.2 trillion (Accenture) and sometimes $2.2 trillion (Statista). With the E-Commerce Berlin Expo, GFM News, therefore, takes a closer look at this market, which offers some challenges for retailers. In many cases, the focus is on things that are already familiar from classic e-commerce. For example, 41 percent of social commerce customers consider…
Industry catalogues
The Future of the CPG Industry [New Dawn for CPG report]
Culture and technology fundamentally alter how people live, work, and play – and, most importantly for CPG brands, how we satisfy basic and aspirational needs.  So what will the future of the CPG industry look like, and what does it mean for CPG companies? We’ll talk about that in a moment. And if you would like to read the whole report from Accenture, click here. New Era of Innovation Consumer…
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Become part of the driving force behind EGA 2023: vote today!
Have you ever wanted to be part of a special mission, whose sole purpose is to recognize the very best in e-commerce? Now’s your chance! The E-commerce Germany Awards 2023 are now open for voting and we can’t wait to hear from you. With our easy-to-understand guide, you’ll be able to swiftly find out about this special event and get up to speed sufficiently for casting that oh so important…
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Simply Sell Better: Usability Tips for a Successful Online Business 2023
After the rush of year-end business, online retailers are gearing up their business for the best possible sustained high sales in the new year. Find out from UX expert Johannes Altmann and ePages, a leading European manufacturer of commerce platforms in the cloud and exhibitor at the E-Commerce Berlin Expo (EBE), which content in the online store has an impact on sales and why “simple” sells better. The home page…
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It’s All About The Speed of Implementation [interview with Spryker’s CEO, Alexander Graf]
The world’s major corporations are increasingly relying on Spryker’s solutions to implement innovative business models. For example, the company is working with the US offshoot of Aldi to implement a new online grocery shopping experience – including delivery and curbside pickup. GFM Nachrichten, in collaboration with the E-Commerce Berlin Expo (EBE), spoke with Spryker CEO Alexander Graf about the reason for its continued success and his view of the current…
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Success Factors in Marketplace Business: Impatient Fail in the Long Run
If you want to be active on the one online marketplace in Poland, you can’t get past Allegro – the local offering is too dominant. In an interview, Emilia Gregorczyk, Business Development Partner at Allegro International Sellers, exhibitor at E-Commerce Berlin Expo, explains how to overcome entry hurdles, what distinguishes a good local and international marketplace strategy, and who stands out in her views. What potential do marketplaces hold for…
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In-video commerce (supported by AI): a lifesaver for advertisers
We live in the marketing clutter era: every day we receive several thousand advertising messages. Ad fatigue is a condition that arises when an Internet user is tired of seeing too many ads. It causes resistance for commercials and moreover can induce negative sentiment towards a brand. Because of this marketers can witness the reduction of ROI (Return of Investment). Ad avoiders generation The numbers speak for themselves: 64% of…