Kinga Edwards, Author at E-commerce Germany News

9 Key Takeaways from the Mastercard SpendingPulse 2023 Report

The holiday season of 2023 witnessed a fascinating shift in consumer spending and retail trends, as revealed by the Mastercard SpendingPulse report. As every single year, we’re excited to check out the findings for 2023. A detailed analysis of these trends sheds light on the changing dynamics of the retail industry, particularly in the context of online sales and economic factors. Read our set of key takeaways! Overall Sales Growth…

Local SEO Strategies for E-commerce Sites

SEO is a box of chocolates – you never know what you’re going to get, but every piece has the potential to delight. In the vast world of digital marketing, Local SEO emerges as the specialty selection, crafted to cater to those seeking to captivate a nearby audience. As e-commerce continues to flourish, understanding and implementing Local SEO strategies becomes not just advantageous, but essential for businesses aiming to stand…

Abandoned Cart Recovery: 9 Steps

Abandoned carts are the bane of any online retailer. Every time someone fills up their cart and then leaves without making a purchase, you lose potential revenue. In fact, according to a study by the Baymard Institute, the average cart abandonment rate is a whopping 69.57%. That means that almost 7 out of every 10 people who put items in their cart won’t complete their purchase. 1. Send a Cart…

11 Ecommerce News of 2023 That Changed the Industry

As we reflect on the dynamic landscape of e-commerce in 2023, it’s clear that this year has been pivotal in shaping the future of online retail. From groundbreaking technological innovations to profound shifts in consumer behavior, the industry has witnessed remarkable changes. In this article, we dive into eleven key news stories that not only made headlines but also signaled major trends and transitions within the e-commerce sphere. These developments…

The Rise of Modern-Day Payments: How Our Spending Habits Evolved

There was a time when people used to say that cash is the king, meaning that if you talk about wealth it’s better to have cash rather than storing the money in a bank account. However, those virtual digits proved to be a better solution for many consumers and eventually, the role of cash dropped. We have analyzed some data, and the results are quite interesting. So, according to the…

December 2023 E-commerce Insights End-of-Month News Review

December 2023 has been a month marked by significant shifts, innovative breakthroughs, and strategic maneuvers that are shaping the future of online retail. From the closure of well-known brands to groundbreaking technological advancements and pivotal financial movements, these developments provide a glimpse into the trends and challenges that will continue to influence the e-commerce landscape. In this December End-of-Month News Review, we delve into the key stories that have defined…

State of American Ecommerce: What You Should Know

Shifting consumer behaviors, advancing technology, and a growing focus on sustainability are driving the e-commerce landscape to evolve at an unprecedented rate. Business aiming to stay competitive in a dynamic marketplace must understand these trends, from online sales and recommerce to social and live commerce. To help brands navigate the future of e-commerce with confidence and agility, this article breaks down key data and actionable insights across seven pivotal areas…

Check Out Who’s Exhibiting at E-commerce Berlin Expo 2024!

It’s that time again – The E-commerce Berlin Expo doors are soon opening, and the organizers are ready to introduce some of those amazing exhibitors who are joining the event next year. EBE2024 won’t just be any event. It’s a gathering of the best in the e-commerce world, where ideas spark, and trends take shape. Without further ado – check out the dozens of exhibitors you can meet in Berlin…

Top Insights about Logistics Trends in 2024

As we enter the year 2024, the world of logistics is poised for yet another transformation. The logistics industry, a vital backbone of global trade and commerce, is constantly changing in response to technological advancements, changing consumer behaviors, and environmental concerns. Thus, in this article, we’ll explore the key logistics trends that are set to shape the industry in 2024. If you’re curious about what the world of moving stuff…

December 2023 E-commerce Insights Mid-Month News Review

As December 2023 is in full swing, the e-commerce industry has seen a flurry of noteworthy developments. From strategic shifts in transportation methods to legal battles and market trends, this month’s news review covers a wide array of topics that are shaping the future of e-commerce. Let’s explore these key stories. Forrester’s Europe-5 Retail Sales Trends 2023 Forrester’s analysis of the Europe-5 (Germany, the UK, France, Italy, and Spain) reveals…

Key Takeaways about Germany from Global Startup Ecosystem Report 2023

StartupBlink’s Global Startup Ecosystem Index ranks startup ecosystems of 1000 cities and 100 countries each year since 2017. Let’s learn the most critical insights from this report below, or download it here. Don’t wait and open doors to a thriving German landscape with immense potential for success. The current state of the global startup ecosystem In 2021, a startup valuation bubble emerged, but it is now undergoing a significant correction,…

Is Berlin the Silicon Valley of Europe? Resounding Yes

Berlin isn’t just about cool cafes and edgy art anymore. It’s also booming with startups, making it Europe’s own Silicon Valley. Think of it as a place where business meets bratwurst, and tech talks happen in beer gardens. This city has taken its rich history and turned it into a place-to-be for innovation and entrepreneurial spirit.Today, we’re exploring in detail what makes Berlin’s startup scene so special and why it’s…