Author: Kinga Edwards

Industry catalogues
How To Run Keyword Research for the DACH Market
DACH stands for Deutschland (Germany), Austria, and Confœderatio Helvetica (Switzerland) — together, these countries make up the bulk of German-speaking Europe. It’s a lucrative market to expand into. Germany, Austria, and Switzerland are some of the largest EU economies. Together, these three countries have a higher GDP than the two runners-up, France and Italy combined. The share of online purchases in Germany is 16%, which is lower than in the…
News
July 2023 E-commerce Insights: Mid-Month News Review
Welcome back to our mid-month news review for July 2023. We’ve gathered the most important e-commerce news from various sources to keep you updated on the latest trends and developments in the industry. Take a look! Amazon to Deploy Over 300 New Electric Vans from Rivian in Germany Amazon continues its commitment to sustainability with the deployment of over 300 new electric vans from Rivian in Germany. This move is…
Trends
A Comprehensive Analysis of the Swiss E-commerce Landscape: The RetailX Switzerland E-commerce Report
The RetailX Switzerland E-commerce Report 2022 provides an in-depth analysis of the Swiss economy from an e-commerce and multichannel retail perspective. The report, released in September 2022, offers a wealth of insights into the Swiss market, consumer behavior, sustainability trends, and the future of e-commerce in the country. Swiss Economy and E-commerce Despite the downgraded growth forecast due to the Russian invasion of Ukraine, the Swiss economy is well-positioned for…
Interviews
Staying Ahead of the Competition in E-commerce: E-commerce Berlin Expo x Experts Roundtable
Welcome to our latest blog post, where we share key insights from a recent roundtable discussion at the E-commerce Berlin Expo. This discussion featured a diverse range of e-commerce experts, each offering their unique perspective on how businesses can stay ahead of the competition in the fast-paced world of e-commerce. You can watch this particular episode here, or all of them on our YouTube channel. 1. Invest in Your Brand…
Expo and Awards
The E-commerce Germany Awards Winners: Plytix
Welcome to our new ecommerce coffee break where we sit down with the winners of the E-commerce Germany Awards. This prestigious event is a grand gala that celebrates talent, passion, and remarkable achievements in the e-commerce industry. It’s an opportunity to recognize the trailblazers who are shaping the future of the industry with their innovative solutions and forward-thinking strategies. Today, we’re delighted to share our conversation with Nicole Baron, Digital…
Trends
Top 11 Martech Companies in DACH: Driving the Future of Digital Marketing
The seamless blend of marketing and technology, or ‘martech’, has transformed the way businesses connect, engage, and convert their audiences in the digital era. The DACH region, encompassing Germany, Austria, and Switzerland, has been a hotbed for companies developing and utilizing innovative martech solutions. This article brings you an overview of the top 11 Martech companies in the DACH region shaping the digital marketing landscape. HubSpot  Berlin-based HubSpot has set…
Trends
July 2023 E-commerce Insights: Start-of-Month News Review
Welcome to our start-of-month review of the most important news in the e-commerce industry. We’ve gathered the latest updates and insights to keep you informed about the trends and events shaping the sector. Let’s dive in! Deloitte Digital and Salesforce Unleash Trusted AI for CRM Deloitte Digital and Salesforce have announced a collaboration to provide businesses worldwide with the strategies and accelerators they need to deploy trusted AI for CRM.…
News
June 2023 E-commerce Insights: Mid-Month News Review
Welcome to our mid-month review of the most important news in the e-commerce industry. We’ve gathered the latest updates and insights to keep you informed about the trends and events shaping the sector. Let’s dive in! PUMA India Enhances Customer Experience with Salesfloor Partnership PUMA has announced a partnership with Salesfloor, a customer engagement platform for unified commerce. The partnership aims to bolster PUMA’s customer relations by elevating its online…
Expo and Awards
Unlock the Power of Global Commerce – Exhibiting at E-commerce Berlin Expo 2024
Leaping into a global marketplace brimming with potential and fresh opportunities, the E-commerce Berlin Expo 2024 is your golden ticket. Not just a hub for trade and innovation but also an international platform for dynamic interactions, this event opens up a treasure trove of connections, knowledge, and untapped markets. With an anticipated attendance of 11,000 people, the Expo serves as a fertile ground for you to cultivate fruitful business relationships.…
Trends
Key Insights on Retail Trends Forecasts for 2023 – [Placer.ai Report]
Brick-and-mortar retail has faced many challenges in recent years but has remained strong. Inflation and COVID put dramatic pressure, but the sector adapted and proved its relevance despite these obstacles.  Many companies have also uncovered opportunities to establish new channels, grow into new markets, and cater to new audience segments. This paper looks at the key trends likely to shape the retail landscape in 2023. Stay with us, or read…
Trends
In-Depth Analysis of J.P. Morgan’s Global E-commerce Trends Report
The Global E-commerce Trends Report by J.P. Morgan is a treasure trove of information for businesses and consumers alike. It meticulously dissects the e-commerce landscapes of various countries, offering data-driven insights into market dynamics, consumer behavior, and emerging trends.  In this article, we will delve deeper into the key takeaways from the report, focusing on the e-commerce landscapes of six different countries: France, Mexico, Switzerland, Italy, the Czech Republic, and…
Trends
The Rising Tide of E-commerce in Germany: A Forecast for 2023-2027
Germany’s digital landscape is evolving at breakneck speed, with e-commerce emerging as a dominant player. As the digital world expands, e-commerce’s reach extends, penetrating deeper into consumers’ lives and businesses’ operations. The forecast for the next few years paints a promising picture for e-commerce in Germany, with a steady increase in user penetration expected from 2023 to 2027. The Forecasted Growth: A Testament to Digital Shopping The forecasted growth of…