Author: Kinga Edwards

The seamless blend of marketing and technology, or ‘martech’, has transformed the way businesses connect, engage, and convert their audiences in the digital era. The DACH region, encompassing Germany, Austria, and Switzerland, has been a hotbed for companies developing and utilizing innovative martech solutions. This article brings you an overview of the top 11 Martech companies in the DACH region shaping the digital marketing landscape. HubSpot  Berlin-based HubSpot has set…

Welcome to our start-of-month review of the most important news in the e-commerce industry. We’ve gathered the latest updates and insights to keep you informed about the trends and events shaping the sector. Let’s dive in! Deloitte Digital and Salesforce Unleash Trusted AI for CRM Deloitte Digital and Salesforce have announced a collaboration to provide businesses worldwide with the strategies and accelerators they need to deploy trusted AI for CRM.…

Brick-and-mortar retail has faced many challenges in recent years but has remained strong. Inflation and COVID put dramatic pressure, but the sector adapted and proved its relevance despite these obstacles.  Many companies have also uncovered opportunities to establish new channels, grow into new markets, and cater to new audience segments. This paper looks at the key trends likely to shape the retail landscape in 2023. Stay with us, or read…

The Global E-commerce Trends Report by J.P. Morgan is a treasure trove of information for businesses and consumers alike. It meticulously dissects the e-commerce landscapes of various countries, offering data-driven insights into market dynamics, consumer behavior, and emerging trends.  In this article, we will delve deeper into the key takeaways from the report, focusing on the e-commerce landscapes of six different countries: France, Mexico, Switzerland, Italy, the Czech Republic, and…

Germany’s digital landscape is evolving at breakneck speed, with e-commerce emerging as a dominant player. As the digital world expands, e-commerce’s reach extends, penetrating deeper into consumers’ lives and businesses’ operations. The forecast for the next few years paints a promising picture for e-commerce in Germany, with a steady increase in user penetration expected from 2023 to 2027. The Forecasted Growth: A Testament to Digital Shopping The forecasted growth of…

Mobile app development is one of the world’s most dynamic and speedily evolving areas. Each year, technologies transforming the development of mobile applications for diverse platforms emerge globally. Consequently, the future of mobile app development is shaping with a bold leap as developers integrate AI-powered elements and intensify the prevalence of voice activation. To ensure the protection of their clients while using their apps, establishments must persist in being up-to-date…

The oil and gas (O&G) industry is no stranger to volatility, but the present landscape brings a unique set of challenges. A Deloitte survey of industry leaders reveals intriguing insights into the sector’s future. Economic, geopolitical, trade, policy, and financial factors have triggered a significant readjustment in the energy market, highlighting the urgent need for increased investment and capital discipline.  In this report, we dive into the top insights and…

Deloitte’s Tech Trends report investigates the impact of emerging technology opportunities in various areas of innovation, including interaction, information, computation, and foundational aspects such as the business of technology, cyber and trust, and core modernization.  This time, the report showcases pioneering organizations and their current endeavors, highlights technologies and approaches that are expected to become standard within the next 18 to 24 months, and provides insights into potential future trends…

Omnichannel strategies have become vital for businesses striving to meet the high expectations of today’s consumers. These strategies ensure a seamless and consistent experience across all customer touchpoints, from brick-and-mortar stores to digital platforms. Essential to implementing an effective omnichannel strategy is choosing the right omnichannel software. In this post, we take a closer look at the top 10+ omnichannel solutions in Germany that are empowering businesses to deliver a…