Author: Kinga Edwards

As eCommerce continues to grow, the construction materials industry has also seen more and more opportunities for success in online sales. In fact, there are plenty of reasons why construction material eCommerce can proliferate. In this post, we’ll highlight some of those reasons as well as provide tips on how you can succeed in selling your products online. Skilled labor shortage The skilled labor shortage is a problem that the…

German consumers now expect companies to act sustainably. The issue is just as important or even more important to them than it was a year ago. The E-Commerce Berlin Expo (EBE) and GFM News therefore took a closer look at where consumers now set their priorities and how SAP can help achieve sustainability goals. According to the Global Sustainability Study 2022 by global strategy consultants Simon Kucher & Partners, German…

For many e-commerce companies, it would be an immense success if their own sales doubled within a year. In the case of one client of the performance marketing agency Adstronauts, however, it actually grew by 2,543 percent during this period. How this was achieved through the right use of meta platforms as well as other marketing measures is explained by Adstronauts managing director Jana A. Micus, who applied for a…

Processes are the invisible, often ignored algorithms that determine the functioning of an organization. In the right hands, they can be a pathway to growth and scale. So it’s good to understand what their importance is. Today we’ll talk about the state of process automation in 2022. And if you’d like, you can read the entire report on the topic from Camunda. In the meantime, we invite you to read…

Dropshipping is a great business model for new entrepreneurs. It’s simple to set up and can be profitable with very little investment. However, there are a few things you need to do in order to make sure your business is successful. In this blog post, we will discuss the ultimate dropshipping checklist for newbies! What is dropshipping and how does it work Dropshipping is a business model where you sell…

For the majority of Germans, messenger services are now a more popular communication channel than telephone or e-mail. WhatsApp, in particular, stands out, with 60 percent using the app every day. Nevertheless, messengers are still hardly used in sales in this country, even though they offer unique advantages for advice, marketing and service. MessengerPeople shows the added value, presents some practical examples and gives valuable tips and tricks Matthias Mehner,…

Video has entered a brand new era. The significant increase in video consumption and production that began in 2020 continued in 2021. As a result, businesses should view video as a critical part of a successful marketing strategy. Today we will show you some data about the state of video in 2022. Stay with us and check out the whole report here. Strategy The use of video is a critical…

The E-commerce Berlin Expo is just around the corner, and with it comes a chance to learn from some of the top minds in the industry. With so many exhibitors, it can be tough to decide who to visit and what to learn. To help you out, we’ve put together a list of some of the most popular exhibitors and what they’ll be discussing at the Expo. What is E-commerce…

While it seemed that we were slowly putting the pandemic behind us after more than two years, we all faced a major crisis – Russia’s attack on Ukraine. There is a reason we talk about this, as it also affected European e-commerce. In today’s article, we will give you the highlights of e-commerce in Europe in 2022. We also encourage you to read the entire report from Ecommerce Europe. Europe…

In a recent study, Sana Commerce has uncovered major failures in the integration of B2B e-commerce platforms. DACH managing director Melanie Volkmann explains how companies should proceed instead. Choosing the right e-commerce platform The selection of the right e-commerce platform should be well-considered, as it contributes decisively to a company’s success. In the B2B sector, however, IT specialists of all people are often not really involved. This leads to bad…

Do you know what the e-commerce market in India looks like? Or what are the top growth drivers, trends, and strategies for this country? If not, it’s a good thing you’ve come to us because today, we’re going to give you the highlights from the IBEF report about e-commerce in India. Let’s go! Indian E-commerce Overview But for starters, some data. E-commerce in India will reach US$ 99 billion by…

In IT, there is more often the problem that software developers cannot perfectly respond to the wishes and needs of customers because they lack knowledge of operational processes. Scayle Commerce Technology, therefore, has a huge advantage over other shopping platforms. It is being created in the B2B unit of the online fashion retailer About You, which is contributing its know-how to Scayle. With this approach, numerous well-known new customers were…