Author: Kinga Edwards

In an organization, culture plays an important role in many aspects, including enhancing employee engagement, boosting productivity, and maintaining good relationships between all levels of the organization. However, developing a great company culture today requires completely different strategies than in the past.  Therefore, you can read our article to learn more about workplace culture and how employers can prepare for the future, or click here to download the eLearning Industry…

E-commerce is constantly changing. Over the past 10 years, it has grown by 10- 15% per year, and its percentage spending in retail is still growing. Additionally, a completely new demographic started ordering online for the first time during the pandemic.  Therefore, today we will show you the latest consumer insights on how to turn e-commerce logistics into your competitive advantage in 2023. Read on or check out the full…

Marketing is more complicated than ever before, and technology is evolving at a rapid pace. But still, the best brands understand their customers and how to engage and delight them. Our report today examines the metaverse, how we already live in it, and our predictions for how immersive experiences will evolve along with other key technological advances.  So, stay with us to learn the most important data, or read the…

Social commerce is not a buzzword any longer. Brands are trying to make the most of it and if they do not invest in it yet, they soon will. It does not come as a surprise that brands want to invest in social media, since we spend online five years of our lives. And it briefly means five years of being covered with marketing communication. Needless to say that the…

Over the past few years – especially in the last year – we have encountered many news stories and promises of technology making life easier. It seems that this promised world is increasingly connected to us because of the advances made, new innovations, and fortunes spent on developing new technologies.   In the modern world, technology and media play a key role in bringing about change. So what is the state…

When it comes to the future of social commerce, the metaverse is hard to avoid. After all, there could be a sales channel here in which the perceived presence of users greatly expands the social component. But there is still a long way to go, as a new YouGov study, which GFM Nachrichten assessed in association with the E-Commerce Berlin Expo, shows. According to the survey, only one in three…

Shoppable videos have become an important tool in the marketing mix, as a successful campaign immediately increases sales. However, not everyone is sure whether offers such as Instagram or TikTok are always the right platform for this purpose. GFM News and E-Commerce Berlin Expo take a brief look at alternative ideas. (Image: Welect) In the interview, Firework CEO Vincent Yang, mainly criticized the fact that, in the case of TikTok,…

According to all forecasts, social commerce turnover will multiply by 2025, even if the figures are sometimes $1.2 trillion (Accenture) and sometimes $2.2 trillion (Statista). With the E-Commerce Berlin Expo, GFM News, therefore, takes a closer look at this market, which offers some challenges for retailers. In many cases, the focus is on things that are already familiar from classic e-commerce. For example, 41 percent of social commerce customers consider…

In eCommerce, staying ahead means keeping a keen eye on key performance indicators (KPIs). This year, understanding and optimizing these metrics is more crucial than ever for businesses aiming to thrive in an increasingly competitive digital marketplace. This article delves into essential eCommerce KPIs you should pick in 2024 Each KPI is not just a number but a story about your business, revealing insights into customer behavior, operational efficiency, and…