Author: Kinga Edwards

Kaufland is an old hand in the retail business but a comparatively young player in the marketplace. Nevertheless, the company is already expanding its offering into other countries. In an interview, Julia Lehnkering, Senior International Sales Coordinator at E-Commerce Berlin Expo exhibitor Kaufland Global Marketplace, explains what services retailers can expect and where the journey is headed for the company. >>> GFM News in conversation with Julia Lehnkering, Senior International…

While online stores remain an important building block in e-commerce strategies, they are increasingly being eclipsed by marketplaces in terms of sales. Moreover, the aftermath of the pandemic is reinforcing the trend, as more companies are now establishing a presence on online marketplaces, making the offering more attractive to customers. With the help of industry representatives and exhibitors such as Amazon, eBay, Samsung, HomeTiger, Allegro, gominga, Kaufland Global Marketplace, E-Commerce…

If you run an online store, you need to make sure your website looks great and is easy to use. Many people will soon leave a website if they don’t like its appearance, so you need to avoid losing potential customers this way before they have even had the chance to check out what you’re selling. In this blog post, we will discuss nine ecommerce web design best practices that…

The DACH region, comprising Germany, Austria, and Switzerland, presents a golden opportunity for ecommerce businesses looking to expand their reach.  Known for its robust economy, high purchasing power, and a consumer base that values quality, the DACH market is ripe for ecommerce growth.  However, entering this lucrative yet nuanced market requires more than just a one-size-fits-all approach. From understanding the unique consumer behavior to navigating the complex regulatory landscape, businesses…

The pandemic caused by the COVID-19 virus has brought many industries to a halt, causing long-term damage. But on the other hand, it has greatly accelerated digital progress. This includes Germany, where digital commerce has become an indispensable part of the country.  Consumers from there love to shop online, and entrepreneurs have started to move their business to the virtual world, which has proven to be a very good idea…

Have you ever wondered how convenient it is to shop online? Or have you noticed that you are annoyed by queues in stationary stores and have to wait a long time for service? Well, you are probably experiencing the Amazon Effect. The name doesn’t say anything to you? Don’t worry – in this article, we’ll explain what the effect is, who it affects, its impact on e-commerce and how retailers…

How to start an e-commerce business? Read our 10-step checklist to make sure you’re covered! (Ad)

Difficult times call for… different measures.  You might be familiar with the 80/20 rule or, in other words, the Pareto principle. Following this logic, 80 percent of your turnover comes from 20 percent of your goods, 80 percent of all complaints from 20 percent of your customers, and so on. Now, here’s an even better rule to follow: the 90/90 rule. Especially during difficult times like these.  The current state…

In the past, there were no trends, no e-commerce, people bought whatever was available and if they could afford it, and no one cared about the customer’s purchase path. Now, well, everything is more complicated.  That’s why we often use reliable reports that help understand customer behavior, provide expertise, and help deal with this ever-changing market.  Today we’re throwing on the main wall 10 Ecommerce Trends for 2022: Growth Strategies,…

If you’re an online store owner, then you know the importance of good product photos. They are one of the most important factors that customers consider when making a purchase. In this blog post, we will discuss some tips on how to take good product photos for your online store! Lighting is key – make sure your photos are taken in a well-lit area Natural light is best, but if…

Have you ever wondered how Australian e-commerce is doing? If not, today is that time, and you’re about to learn more about online sales, sellers, and buyers right here in Australia. Thanks to Australia Post, we will show you how Australian e-commerce is doing. This seventh edition of the Inside Australian Online Shopping Industry Report presents a detailed analysis of consumer online shopping behavior and trends.  Buckle up because we’re…

The Fashion and Luxury industry faced many challenges. In order to better and more timely respond to the rapid changes in the market,  businesses and global investors consider many trends in their strategies for the following years. That’s why Deloitte provided the fifth edition of the “Global Fashion & Luxury Private Equity and Investors Survey” to analyze and measure market trends and expectations on M&A activities. So let’s see the…