Kinga Edwards, Author at E-commerce Germany News

The State of Email Deliverability in Ecommerce 2021

Creating an ideal email message is one challenge, but ensuring it gets delivered is another story. That’s what email deliverability is about – it shows you how many of your emails successfully arrive to your customers without being missed or stopped by anti-spam filters. A ReturnPath report from 2017 estimated the average email deliverability at about 80%. This means of every 100 messages you send, around 20 don’t make it…

9 ways chatbots work as a customer engagement tool

Chatbots are the latest trend in customer engagement.How?Chatbots are replacing the old fashioned customer engagement techniques by automating tasks and eliminating over time consumption. Time is important to everyone, and 70% of the fall outs of leads is due to slow responses and slower customer engagement tactics. Older techniques of customer engagement fell out of the market because they were repetitive, costly, time-consuming and often mismanaged. Hence, chatbots came into…

5 Techniques to Secure Mobile Banking Apps

As reported by Statista in 2019, there are 57 million users of mobile banking only in the United States and the share of US banks offering bill payments through mobile bank accounts is 86%. The role of mobile apps in banking transactions is escalating due to their ease of use and fast payment transfer rate. Mobile banking provides ease of transfer money from anywhere, account holders don’t have to visit…

5 takeaways from UNCTAD e-commerce global review

You probably have read this sentence more than once – pandemic influenced us all. Of course, this is a fact. Changes are clearly visible in every field of life. After a year, you can see some trends and how the economy in this new reality is shaped. Also, issues associated with SDGs are becoming more and more important for the whole globe, but no need to say that pandemic has…

The two sides of the Clubhouse coin: does exclusivity equal elitism?

In the era of social media, it naturally invokes a lot of excitement when a new platform takes off and starts shaping our common online space. Clubhouse has given it another spin with limiting access to the party, which gave way to a lot of controversy. Neticle had to investigate… Clubhouse, the invite-only, audio-based social media app was launched in April 2020. It is similar to a free-flowing podcast and…

How Will Brexit Impact European Ecommerce Vendors?

After years of delays, discussions and debates, Brexit finally became a reality in 2021. While the full impact of Brexit is yet to be felt by the United Kingdom and its European neighbors, largely due to the continuing coronavirus pandemic, it’s important that European businesses continue to brace themselves for substantial changes — both in terms of actual business and the logistical work around it. While some people remain optimistic…

Top 29 German SaaS Companies in 2021

Germany is one of Europe’s leading SaaS powerhouses, enticing a handsome capital and a promising market to see growth. Home to various fostering innovations and a multitude of global success stories over the last couple of years, Germany has shown some significant scope for the SaaS niche. On that note, here are 29 such exemplary SaaS companies from different domains that are a must to see and use. Let us…

7 key points from the State of Mobile 2021 Report

It is a well-known fact that most of us are attached to our phones almost 24 hours a day. It is so clear that the mobile world is growing rapidly. We are able to get done more and more issues through the mobile. Right now, communication is not the only feature that mobile meets. We can do shopping, pay bills but also for shopping in the store. The number of…

5 crucial learnings from Eurostat e-commerce statistics

It is widely known that e-commerce has become increasingly popular in recent years. More and more people see the advantages of this kind of shopping – the speed, convenience, and the possibility of ordering things from the farthest corners of the world. It is a tendency visible globally, but it is worth taking a look at the given by Eurostat data about the European Union. How does Europe respond to…

6 takeaways from Braze 2021 Global Customer Engagement Review

Customer engagement should be of interest to all businesses, regardless of the sector in which they operate. Therefore, it is worth knowing the latest trends on this subject, what the general situation on the market looks like and what bodes well for success in this field. Braze prepared a report on this one powered by their experience. The report was also based on data from a survey in which B2C…

Key takeaways from Amazon Europe Poll 2020

Amazon is expanding its European market share. Its recent entry into the Polish market boosted it even further. But how does it look from the sellers’ perspective? Is it really such a great deal? How the brands sell via the marketplace, and what are their thoughts about this retail giant? Pattern provided The Amazon Europe Poll and surveyed for this purpose 30 brands that are selling on Amazon. They are…

Models or mannequins? What works better for e-commerce pictures?

Photos are the way to sell products in the fashion industry. E-commerce is based on presenting products virtually through different pictures by showing items in various angles. These pictures should be taken by professionals that are experts in this field since they act as a replacement for a client’s store visit (online shopping is a lot more convenient than traditional shopping and nowadays more people are using it than ever…