Editorial Team, Author at E-commerce Germany News

E-commerce trends for 2020

Since the early 1990s, e-commerce has faced exponential growth in different corners of the world. In 2019, the global market was expected to reach US$ 2 trillion, and the Chinese market has become an e-commerce leader. Each year has brought so many new technologies, opportunities and growing consumers’ expectations that it’s not easy to stay up-to-date with everything. We’re well aware of that and won’t let you stay behind. Here’s…

Fairs like a pro vol. 3: Effective Social Media Tips for Event Planners

You can’t plan an event within a few days. Sure, sometimes you have to do it and make miracles happen. But most of us prefer to be able to plan ahead and execute things properly. And the bigger your event, the more planning time you’ll need to factor in. Just like you plan everything else for an event ahead of time, you should also start working on your social media…

Conflicting SEO Signals

Sites fail to live up to their full potential in Google Search because their on-page signals are conflicting, rather than consistent. These are the Top-5 most common pitfalls. One of the most fundamental and consequential mistakes when it comes to SEO is failure to display consistent signals. As a result search engine bots and algorithms are frequently confused and unable to rank landing pages as prominently as they could. Few…

Prestashop day Paris 2018 – The 2018 e-Commerce event

For its 4th edition, PrestaShop Day Paris will take place at La Cité de la Mode et du Design, on the 14th of June 2018. PrestaShop Day Paris has always the same goal: getting all eCommerce participants to meet together and to create great synergies. How to create, develop and boost your eShop thanks to the best practices and last digital trends. In 2017, at the last PrestaShop Day edition,…

E-commerce Berlin EXPO 2019 – Ready … Set … GO!

The E-commerce Berlin Expo finished strong with a successful third edition on 15 February 2018 in Berlin with more than 5000 visitors, 120 exhibitors and 32 speakers, taking part in the annual fair. Now the team behind Berlin’s biggest e-commerce event has confirmed their comeback for the fourth edition and preparations have already started! Packed stages, long lines at the entrance, filled up exhibition area – those were some of the scenes…

Facebook and Cambridge analityca: Why you should care and possibly #DELETEFACEBOOK

Mark Zuckerberg has got hard times these days. The scandal over the disclosure and misuse of 50 million users’ information to Cambridge Analytica puts Facebook in the biggest distress since its conception. This is also the biggest distress to millions of Facebook users and advertisers – even if they (or you) are not yet aware what happened and what to do now. On Friday, March 16, Facebook officially suspended a…

Does the rise of marketing machines at Zalando mean the fall of people?

Last month, Ben Harmanus, Marketing Director at konversionsKRAFT, in his opening talk at the E-commerce Berlin Expo 2018 said that it is very likely that many marketing jobs will become obsolete due to the rise of Marketing Machines. Three weeks later, what sounded like an attention grabber at an industry event turned into reality for as many as 250 people working in marketing departments at Zalando. Is this a self-fulfilling…

Tracking These Metrics Can Enhance Your Business

The most important metrics to monitor in your online store (and how to improve them) – Part II Raising AOV raises your overall revenue (Part I of this article you will find here) In our previous post we introduced the three most important metrics of your online store worth monitoring. Let’s move forward and take a closer look at your business performance. What do specific statistics actually indicate, how do…

Machine learning, instagram marketing and category creation at the e-Commerce Berlin EXPO 2018

The E-Commerce Berlin Expo 2018 took place on February 15, 2018 at STATION, Berlin! From 10AM to 5PM, more than 4000 visitors, 120 exhibitors and 32 speakers from the entire e-commerce sector gathered for a day filled with networking opportunities, insightful talks and panel discussions and yes, fun! On February 15, 2018 the third edition of Berlin’s biggest e-commerce event of the year opened its doors to more than 4000…

Meet Pentalog at e-commerce Berlin EXPO, 15th february

Discuss your growth with our CTO This year again, Pentalog will be exhibiting at E-commerce Berlin EXPO, 15th February 2018, at STATION Berlin, booth C4. We are offering something new to our visitors, our CTO and our Head of Web Apps will be present and available to discuss your e-commerce pain points: e-commerce product life cycle, analytics, what skills you need for your e-commerce team, choosing the correct technology for…

The 10+ speakers you cannot miss at the e-commerce Berlin EXPO

For the third time, the E-Commerce Berlin Expo 2018 has the entire e-commerce ecosystem in one place for you: attendees to meet, exhibitors to network with, and speakers to learn from. February 15, 2018 is D-Day for anyone willing to see what is now going on in e-commerce. If discovering what is hot this year, learning from other’s successes and mishaps, and growing your business is what you’re after, you…

Customers are now used to ‘better, faster, cheaper’

“The consumer pressure for more convenience is driving the race to reduce delivery lead times. (…) If everyone continues to want to drive in the ‘fast lane’, this will eventually lead to a traffic jam. And 2018 is predicted to be a particularly acute jam,” says Darko Atijas from Neopost Shipping. In this interview before his talk at the E-commerce Berlin Expo, he shares spot-on remarks on the current state…