Events
Prestashop day Paris 2018 – The 2018 e-Commerce event
For its 4th edition, PrestaShop Day Paris will take place at La Cité de la Mode et du Design, on the 14th of June 2018. PrestaShop Day Paris has always the same goal: getting all eCommerce participants to meet together and to create great synergies. How to create, develop and boost your eShop thanks to the best practices and last digital trends. In 2017, at the last PrestaShop Day edition,…
All Events News
E-commerce Berlin EXPO 2019 – Ready … Set … GO!
The E-commerce Berlin Expo finished strong with a successful third edition on 15 February 2018 in Berlin with more than 5000 visitors, 120 exhibitors and 32 speakers,  taking part in the annual fair. Now the team behind Berlin’s biggest e-commerce event has confirmed their comeback for the fourth edition and preparations have already started! Packed stages, long lines at the entrance, filled up exhibition area – those were some of the scenes…
All News
Facebook and Cambridge analityca: Why you should care and possibly #DELETEFACEBOOK
Mark Zuckerberg has got hard times these days. The scandal over the disclosure and misuse of 50 million users’ information to Cambridge Analytica puts Facebook in the biggest distress since its conception. This is also the biggest distress to millions of Facebook users and advertisers – even if they (or you) are not yet aware what happened and what to do now. On Friday, March 16, Facebook officially suspended a…
All News
Does the rise of marketing machines at Zalando mean the fall of people?
Last month, Ben Harmanus, Marketing Director at konversionsKRAFT, in his opening talk at the E-commerce Berlin Expo 2018 said that it is very likely that many marketing jobs will become obsolete due to the rise of Marketing Machines. Three weeks later, what sounded like an attention grabber at an industry event turned into reality for as many as 250 people working in marketing departments at Zalando. Is this a self-fulfilling…
All News
Tracking These Metrics Can Enhance Your Business
The most important metrics to monitor in your online store (and how to improve them) – Part II Raising AOV raises your overall revenue (Part I of this article you will find here) In our previous post we introduced the three most important metrics of your online store worth monitoring. Let’s move forward and take a closer look at your business performance. What do specific statistics actually indicate, how do…
All Events News
Machine learning, instagram marketing and category creation at the e-Commerce Berlin EXPO 2018
The E-Commerce Berlin Expo 2018 took place on February 15, 2018 at STATION, Berlin! From 10AM to 5PM, more than 4000 visitors, 120 exhibitors and 32 speakers from the entire e-commerce sector gathered for a day filled with networking opportunities, insightful talks and panel discussions and yes, fun! On February 15, 2018 the third edition of Berlin’s biggest e-commerce event of the year opened its doors to more than 4000…
All Events
Meet Pentalog at e-commerce Berlin EXPO, 15th february
Discuss your growth with our CTO ​This year again, Pentalog will be exhibiting at E-commerce Berlin EXPO, 15th February 2018, at STATION Berlin, booth C4. We are offering something new to our visitors, our CTO and our Head of Web Apps will be present and available to discuss your e-commerce pain points: e-commerce product life cycle, analytics, what skills you need for your e-commerce team, choosing the correct technology for…
All Events News
The 10+ speakers you cannot miss at the e-commerce Berlin EXPO
​For the third time, the E-Commerce Berlin Expo 2018 has the entire e-commerce ecosystem in one place for you: attendees to meet, exhibitors to network with, and speakers to learn from. February 15, 2018 is D-Day for anyone willing to see what is now going on in e-commerce. If discovering what is hot this year, learning from other’s successes and mishaps, and growing your business is what you’re after, you…
All Interviews
Customers are now used to ‘better, faster, cheaper’
“The consumer pressure for more convenience is driving the race to reduce delivery lead times. (…) If everyone continues to want to drive in the ‘fast lane’, this will eventually lead to a traffic jam. And 2018 is predicted to be a particularly acute jam,” says Darko Atijas from Neopost Shipping. In this interview before his talk at the E-commerce Berlin Expo, he shares spot-on remarks on the current state…
All Interviews
When your customers get lost – you lose them
What is bad for your app or online shop? According to Tanja Borzel from the HolidayPirates Group, when the journey of your customer in it becomes more of an odyssey than a straightforward go-get-it. In this interview, Tanja shares spot-on insights on the importance of the right Design, User Interface and User Experience for your business – whether big or small. A must-read for anyone thinking these three are “something…
All Events
The E-Commerce Berlin Expo 2018 has released its full agenda!
The doors to the E-Commerce Berlin Expo 2018 are opening in two weeks and you can now officially take a look at the agenda! Panel discussions, top-notch speakers and industry leading exhibitors are present for a full day around the talk of the town – E-Commerce! On February 15, 2018 more than 4000 visitors, 120 exhibitors, speakers and experts from the entire e-commerce spectrum will gather for the Berlin’s most…
All Interviews
How dirty data impacts your company’s finances – and reputation
As discovered in a recent study by Addressy, almost 20% of failed deliveries are due to inaccurate delivery address details provided by customers. In this interview, Chris Boaz, Head of Marketing at Addressy, explains how keeping your data clean not only solves this issue, but also opens up new possibilities for your business. To find out more, you definitely won’t want to miss his upcoming talk at this year’s E-Commerce…