Author: Editorial Team

Consumers can no longer imagine life without online trade. Goods can be easily delivered to your home via the internet. Customers place special demands on the packaging: it should be safe, sustainable and easy to open. Of course, product protection is still at the top of the list. With a turnover of almost 100 billion euros in 2021, online retail continues to grow in Germany. According to the German Bundesverband…

If you want to get ahead of the competition in online sales, consider the role of packaging and its lasting benefits. Learn about six critical eCommerce packaging tips and make them work for you. eCommerce has changed the way people shop online. It is now easier than ever to buy goods from anywhere worldwide. But there are many factors to consider when choosing suitable packaging for your product. Packaging matters…

Today’s consumers are seeking more personalized shopping experiences while still enjoying the ease and convenience of shopping online. . In short, consumers  want to feel as though the brands they care about, care about them.  One way retailers can appeal to consumers is through embedded protection.  The embedded protection model provides insurance and warranty offers at the point of transaction, so customers don’t need to navigate away from their checkout…

Businesses are no longer confined by borders and can build a worldwide customer base. It makes sense; with the right product, cross-border selling can be an innovative and low-cost way to expand. It’s a massive opportunity for retailers, with the cross-border e-commerce market expected to reach a value of $2.25 trillion by 2026.  Becoming an international retailer is easier than ever before, and while this has paid dividends for many, it…

A running business that is trying to grow and raise its profits is concerned about one thing: not being able to boost its sales. Entrepreneurs are only successful when they can thoroughly study the market and develop efficient marketing strategies that help drive sales and increase profits.  In the eCommerce field, the competition is so high and you need to stand out among the crowd to have a solid presence…

The ecommerce industry is booming. Retail ecommerce sales in 2021, generated about 5.2 trillion U.S. dollars worldwide, according to research by Statista. Experts predict that this figure will grow by 56%, reaching about 8.1 trillion dollars by 2026.  With more growth comes increased competition. To make your brand stand out, it’s worth investing in branding and differentiation. One way to do this is by using ecommerce packaging that appeals to…

We’ve all seen the potential of augmented reality (AR) technology in e-commerce. Whether it’s Facebook’s AR filters or Ikea’s Place app, there are endless possibilities for how AR can enhance the online shopping experience. But what is actually possible with AR right now and what does the future hold? In this blog post, we’ll explore some of the current and future applications of AR in e-commerce. And we’ll discover how…

E-commerce has evolved in recent years, changing the way people buy, and the Covid pandemic skyrocketed the market growth due to the increasing challenges that have been brought to brick-and-mortar stores. Adopting and taking advantage of a direct-to-consumer (DTC) model can help businesses better manage their profitability by controlling the entire process, from manufacturing to shipping and delivery. There was a time when shopping experiences involved buying different kinds of…

Product descriptions are essential to convince customers of the products and to support a purchase decision. They are the first impression of the product and should be as detailed as possible. Furthermore, they should contain all information, especially in fashion and lifestyle, where it is crucial that product descriptions are designed appealingly to encourage customers to buy.  In this article we will show you how to write creative texts about fashion…

Great sales strategies in eCommerce break down barriers. Many shop owners had to close down because of the pandemic and so omnichannel concepts, such as Click & Collect, have become increasingly popular over the last couple of years. For sellers who sell in the digital world exclusively, it is becoming more important than ever to promote marketplace sales alongside their own online shop and interconnect multiple sales channels. It is…