Keeping Up with the E-commerce Boom: Drivers, Challenges, and Key Trends
Over the past decade, we have seen remarkable growth in the eCommerce industry, with consumers increasingly turning to online platforms for their shopping needs. According to Statista, the global eCommerce market is expected to exceed €5.3 trillion by 2027, with online shopping set to account for 20% of retail globally – a trajectory demonstrating a fundamental long-term shift in our economies and lifestyles. As the world becomes more interconnected and…