Author: Editorial Team

Welcome to the world of Amazon Marketing Cloud (AMC), an invaluable tool designed to enhance your journey on the Amazon platform. The Amazon Marketing Cloud (AMC) is a secure, privacy-friendly, dedicated cloud-based measurement and analytics solution. Enables holistic overview of campaign performance  Built on Amazon Web Services (AWS), AMC’s flexible environment provides advertisers like you with the ability to generate customized reports on event-level data, across multiple data sets. This…

The competition among online retailers is enormous. In addition to giants like Amazon and others, more and more small and medium-sized players are entering the market, eager to convince. Online commerce grows by around 44 percent per year – compared to just 5.7 percent annual growth for brick-and-mortar retail*. Those who do not offer their customers a top-notch buying experience on the internet have no chance in the contested market!…

(Source: Unsplash) Polish consumers, much like people worldwide, have wholeheartedly embraced e-commerce and its possibilities, such as access to products and services from all over the globe. However, with inflation prompting them to examine every grosz spent carefully, consumers are now concentrating on making well-informed purchase choices and buying only what they genuinely require. How can foreign entrepreneurs enter this market and succeed in such a challenging environment? In recent…

Short description: This article explores the transformative impact of Chatbots and Virtual  Shopping Assistants on customer support, providing a comprehensive insight into Generative  AI in e-commerce. It covers a detailed market overview, technology implementation,  benefits, challenges, and future outlooks. Introduction   Chatbots and Virtual Shopping Assistants have undergone a remarkable transformation and are now valuable helpers in customer support and e-commerce in general. Moving beyond traditional automated solutions, they have evolved…

Ready to make your online shop the talk of the town in Central and Eastern Europe in 2024?We’ve got some nifty tricks up our sleeve just for you.  Our insights will equip you with the tools needed to thrive in the competitive landscape of Central and Eastern Europe’s e-commerce sector in 2024. Without further ado, let’s check them out! #1 Leverage Local Marketplaces Using local marketplaces is one of the…

(Image Source: Parcel Monitor) In the dynamic landscape of global commerce, Europe stands out as a formidable force, boasting a diverse and thriving e-commerce ecosystem. As the curtain falls on the year 2023, it’s time to cast a retrospective glance at the e-commerce landscape in Europe and assess the transformative journey that unfolded over the past twelve months.  From the bustling streets of London to the vibrant markets of Berlin,…

The consumer world has experienced a profound revolution in recent years, largely driven by advancements in technology. This article explores the important role of technology in the growing e-commerce world, the demand for essential technologies, along with the challenges involved in the online world, the important role SaaS companies play in this ecosystem, and the role of empact’s VAT compliance Tax Tech SaaS platform in this equation helping businesses to…

As unpleasant as customs and tariffs may sound so too can be the rewards of master data management for your e-commerce business. We are going to tell you all about doing it right and how to avoid the far-reaching consequences of one’s carelessness in this matter.  Customs  Let’s start with customs – your business comes into contact with them as it starts growing and you have to deal with imports…

The German-speaking IT industry is experiencing a significant shift, as ITscope’s analysis reveals a growing preference for tablet PCs and notebooks among B2B customers in the DACH-region. This trend is reshaping the market, indicating a move away from traditional desktops towards more flexible, mobile solutions. As businesses seek technologies that adapt to diverse work scenarios, these changes in hardware preferences are not just altering the IT product landscape but are…

In the bustling landscape of e-commerce, where brands compete for attention in a crowded digital sphere, securing a spot in the media spotlight is a high-value achievement. Yet, crafting compelling content that resonates with both audiences and media outlets remains a perpetual challenge. As the heartbeat of modern commerce, e-commerce brands not only need an online presence but also seek recognition in media circles to fortify their standing in the…