Topic
Marketplace marketing: What actually works for international brands on Allegro
  • Trends
  • marketplaces

Marketplace marketing: What actually works for international brands on Allegro

If your brand plans a serious move into Central and Eastern Europe, Allegro should sit near the top of your channel plan. Find out what works for international brands on Allegro and why yours should join them fast! (Ad)

Netflix Wednesday Cologne crying mural
  • News
  • brands

Netflix’s “Wednesday” campaign in Cologne uses crying mural to capture attention

Netflix promotes “Wednesday” Season 2 with an innovative Cologne mural that sheds tears, blending art, tech, and outdoor advertising for maximum impact.

JD.com launches Joybuy in Germany
  • News
  • Asia

JD.com launches Joybuy in Germany

JD.com launches Joybuy in Germany. What this means for European e-commerce, logistics, and brand strategy in retail’s competitive landscape.

Why a sustainability strategy is vital for German e-commerce SMEs
  • News
  • business strategy

Why a sustainability strategy is vital for German e-commerce SMEs

DHL survey shows German SMEs lag on sustainability strategy. Learn how e-commerce leaders can close the gap and gain competitive advantage.

Pinterest autumn trends: Sustainable shopping, Gen Z, and e-commerce innovation
  • News
  • consumer behavior

Pinterest autumn trends: Sustainable shopping, Gen Z, and e-commerce innovation

Explore Pinterest’s 2025 autumn trends and how sustainability, Gen Z, and unique shopping experiences are reshaping the e-commerce landscape.

O2 Telefónica tests car-sharing DOOH with Free2Move and Screenery, bringing dynamic, targeted ads to major German cities.
  • News
  • brands

O2 Telefónica launches car-sharing DOOH campaign

O2 Telefónica tests car-sharing DOOH with Free2Move and Screenery, bringing dynamic, targeted ads to major German cities.

Fulfilled by TikTok introduced in Germany with FIEGE as Partner
  • News
  • social media

Fulfilled by TikTok introduced in Germany with FIEGE as partner

TikTok introduces Fulfilled by TikTok in Germany with FIEGE as logistics partner, offering fast, reliable fulfillment solutions that simplify e-commerce for retailers and enhance customer shopping experiences.

  • Trends
  • business strategy

Why German e-commerce brands are missing out on global customers – and how to change that

Explore why German e-commerce brands are missing out on global customers, and discover how overcoming common myths about international shipping could unlock massive growth opportunities (Ad).

  • Trends
  • consumer behavior

Customer behavior: what characterizes the DACH eCommerce market?

Explore the characteristics of customer behavior in the DACH eCommerce scene. Unlock valuable tips to tailor your strategies for better engagement and sales!

  • Trends
  • data

The importance of product segmentation for shopping ads on Google

Discover how product segmentation can boost your Google Shopping Ads by focusing on top performers and cutting wasted spend, just like Deiters, who gained €500K in seasonal revenue (Ad).

  • Trends
  • marketplaces

How Allegro helps brands build local trust in the CEE market

Discover how Allegro helps global brands build trust and grow faster in the CEE market by leveraging its local reputation, infrastructure, and buyer loyalty. Learn why trust is the key to success in Poland and beyond (Ad).

  • Trends
  • data

How often do consumers buy from stores per year?

Find out how often shoppers really buy online – based on ECDB data – from fast fashion splurges to weekly grocery runs, and what it reveals about the winners in eCommerce (Ad).

  • News
  • startups

Berlin-based fashion label saint sass raises $5 million to fuel US expansion and product diversification

Berlin-based fashion startup saint sass secures $5M to scale in the US, expand its bold lingerie line, and continue its rise as a culturally driven DTC fashion brand.

The future of retail: Six trends that could shape the next decade
  • News
  • business strategy

The future of retail: Six trends that could shape the next decade

Discover six transformative retail trends reshaping the next decade. Learn how German retailers can strategically adapt and innovate to remain competitive and profitable.

How Zalando is redefining beauty e-commerce in Germany
  • News
  • brands

How Zalando is redefining beauty e-commerce in Germany

Zalando is transforming beauty e-commerce in Germany with curated selections, personalized tools, and immersive content that enhances customer shopping experiences.

This analyst recognition further solidifies Spryker as a leading commerce solution for enterprises to future-proof their business amidst market volatility.
  • News
  • platforms

Spryker earns full medal count in paradigm B2B enterprise combine

This analyst recognition further solidifies Spryker as a leading commerce solution for enterprises to future-proof their business amidst market volatility.

EU tackles substandard goods from non-EU web shops with new measures
  • News
  • Europe

EU tackles substandard goods from non-EU web shops with new measures

The EU adopts proposals to handle 12 million daily e-commerce parcels, targeting substandard goods from non-EU web shops.

  • Interviews
  • data

Dive into e-commerce intelligence with minubo: E-commerce Germany Awards interviews

What does it take to win Best Analytics & BI Solution at the E-commerce Germany Awards? Dive into our interview with minubo’s CEO to explore the power behind their award-winning suite — and how it’s helping e-commerce businesses thrive. (Ad)

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