Author: Editorial Team

Revolutionizing the data trading landscape, a pioneering solution steps forward in response to the elimination of third-party cookies and the growing challenges in lead generation. In an era characterized by the dynamic evolution of digital commerce, this transformative approach presents innovative alternatives, empowering both businesses and consumers in the effective utilization of data.  In the ever-evolving landscape of digital commerce, data has emerged as the cornerstone of business strategy. Companies,…

While most e-commerce marketing strategies focus on social media, content, and paid advertising, there’s a powerful, often overlooked weapon you can have in your arsenal: technical SEO. Broadly speaking, search engine optimization (SEO) is an aspect of online marketing that every marketer has an eye on. However, technical SEO goes a level deeper, beyond keywords and backlinks, delving into the technical infrastructure of your website. It’s not just about making…

You can benefit by leveraging Amazon’s network to reduce logistics costs & carbon footprint. Europe’s unique geographic landscape and infrastructure means that rail and sea routes are often a more efficient and even faster mode of transport for transporting goods. That is why we have been expanding the use of short sea routes and rail to transport packages and inventory across Europe in recent years. In 2023 alone, we grew…

Over the past decade, we have seen remarkable growth in the eCommerce industry, with consumers increasingly turning to online platforms for their shopping needs. According to Statista, the global eCommerce market is expected to exceed €5.3 trillion by 2027, with online shopping set to account for 20% of retail globally – a trajectory demonstrating a fundamental long-term shift in our economies and lifestyles. As the world becomes more interconnected and…

Research shows that avoiding returns is a top priority for online retailers in Germany, Austria, and Switzerland. However, with the right returns management strategies in place, returns can actually reduce losses and increase customer loyalty, according to delivery management software company, nShift. New research conducted by the German retail institute EHI on shipping and return management amongst online retailers in the DACH region, shows returns are the highest priority for…

In 2019, the European Parliament and Council published and started implementing Directive 2019/882 – Accessibility requirements for products and services. The Directive 2019/882, set to take full effect in 2025, foresees a significant shift in the e-commerce landscape. This document comes in favour of people with disabilities, allowing them to benefit from the same services and products as any other citizen by promoting equality as it emphasizes the accessibility requirements…