Author: Editorial Team

Gamification is a marketing tool that provides interactive solutions in the form of gamified experiences.  The target is to create engaging marketing campaigns which excite customers and makes them curious  about a brand or a product. It enables businesses to stand out and differentiate themselves from their  competitors.   The added value for businesses and customers is straightforward: Instead of getting marketing  information through static advertisements, that nowadays often go unnoticed,…

According to the Bloomberg monthly survey of economists in July 2022, the probability of a recession stands now at 70 %, compared to only 20% in March. According to the quarterly numbers by bevh, the German federal association for e-commerce, with a minus of 10,8 %, e-commerce revenues dropped to 19,8 billion € in the third quarter of 2022. Whether it’s a black swan event, labor shortages, an energy crisis, or…

Online retailers can act sustainably – even though they are boosting their business with direct mail, for example. Learn more about the role of address services, postage management and good shipping concepts and how you can reduce emissions in your customer approach. Avoiding and reducing emissions where possible – that is easier said than done, is it not? One good approach that many companies are already taking – partly due…

What is Cross-Selling? Every seller’s goal is to remain relevant to existing and new customers. Cross-selling is an approach where sellers offer customers a variety of products. Therefore, cross-selling is selling different products and services to existing customers. The marketplace is awash with competition, and cross-selling ensures loyalty from existing customers. However, product vendors must ensure quality, reliability, and integrity while cross-selling, else they lose their existing customers. Below are…

E-commerce is just like any shopping experience. If the customer can’t connect with it, even the best product in the world won’t sell. User experience is decisive – and a localized one is sure to bring customers back again and again. Let’s take a look at why it pays to localize your online store. If it wasn’t clear before, the Covid-19 pandemic did the trick: e-commerce reigns supreme in retail.…

Shipping on Online Marketplaces – what can make THE Difference for your Customer Online Marketplaces are a driving force in e-commerce and crucial to retailers’ success. Hardly any online retailer can get past them in the long term. One major challenge in Online Marketplaces is shipping. How exactly should merchants master this?  The competitive pressure in e-commerce is enormous – especially for smaller and medium-sized retailers. Compared to established companies…

The year 2022 witnessed a steady increase in international supply chain activity as countries around the world reopened their economies following the COVID lockdown era. As a result of the pandemic, global supply chains faced significant repercussions, some of which persist to this day. Several companies were unable to access the materials they needed for production due to travel and cargo movement restrictions in many countries around the world.  To…