Author: Editorial Team

Expo and Awards
The E-commerce Germany Awards 2022 Winners Announced!
One of the Germany’s most prestigious ecommerce awards ceremonies, the E-commerce Germany Awards, took place last night in Berlin. The winners of the coveted trophies were announced at a star-studded event, attended by some of the biggest names in the German ecommerce industry. Here is a list of all the winners! What are E-commerce Germany Awards 2022? This prestigious award ceremony celebrates the best and brightest in the German ecommerce…
Trends
How to Forecast Demand. The Unique Benefits of Trend Scouting
More than two billion people purchased goods or services online in 2021 with sales exceeded $4.9 trillion globally, according to Statista. We know what these people purchased but cannot predict with certainty what they will want to buy in the future. With the invention of new technology, such as machine learning one can collect and analyze user data more accurately. This makes it easier for companies to research and discover…
Trends
The marketplace model: the key to the circular economy?
As future plans become increasingly collaborative, the desire to protect the environment and natural resources has come to the forefront for both individuals and companies. With the launch of the EC2022 collective, built around the shared goals of increasing purchasing power, developing domestic industry and safeguarding the planet, more measures are constantly being implemented to care for the environment. Although ecology and economy can seem difficult to reconcile, these two…
Interviews
“Case study industry-wide B2C product consulting platform with data driven digital marketing” Interview with Nina Roser Head of SEO and Pascal Volz Managing Director @ fischerAppelt 
We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Expo 2022. Today, we decided to invite Nina Roses Head of SEO and Pascal Volz for virtual cup of coffee to talk about “Case study industry-wide B2C product consulting platform with data driven digital marketing” Why don’t you start by telling us a bit about yourselves? Hello, and thank you for having us here.We are Nina and Pascal,…
Trends
Prototyping 2040 – The FutureS Thinking Book
What is Prototyping 2040?  Prototyping 2040 is a vision of four prototypes for western civilisation in 2040. To create the prototypes, the FutureS Thinking team critically analysed thousands of signals of change. The prototypes revolve around issues of social, economic and environmental importance. We looked at such aspects as work, everyday life, mobility, city planning, industry and finance. In addition, we investigated a number of key values that determine each of those…
Trends
How to build positive e-commerce experiences in a world of higher expectations
Ecommerce has become an incredibly competitive sector over the past two years. Covid-19 forced many companies to accelerate their digital transformation and, at the same time, digital literacy has increased among customers of all ages and backgrounds. Today’s customers don’t only look for a great experience, they take it for granted. This trend is here to stay, expanding from a purely digital experience to retail and social shopping. Omnichannel is…
Trends
Should we shoot everything in-house? — Top 5 Things to Consider with Product Photography in 2022
This is a question all of the best retailers and resellers are asking. To be more specific, should visual content for e-commerce and marketing be captured in-house or outsourced to a third party? Website and marketplace listings are often the only opportunity to impress shoppers and motivate them towards a purchase. This is not a part of an effective operation to take lightly. There are a wide range of factors…
Expo and Awards Trends
Get Ready for the E-commerce Berlin Expo: The Final Countdown!
In just a few weeks, the E-commerce Berlin Expo will be kicking off! This is definitely an event not to be missed if you are in the e-commerce industry. With hundreds of exhibitors and thousands of visitors expected, you are sure to gain some valuable insights that will help your business grow. Make sure to get ready for the biggest e-commerce event of the year! About E-commerce Berlin Expo  The…
Trends
Churn Rate features: why customers leave you and how to avoid it 
According to the most recent reports, a 5% increase in customer retention rate can increase company revenue by 25-95%, depending on the industry. The reason? Because over time, loyal customers usually spend more and become the brand’s advocates, recommending it to friends and acquaintances. So, when your churn rate gets higher, there is no time to waste: there is no single company in the world that does not face this…
Interviews Trends
” KaDeWe – How to digitize a luxury department store in lightspeed” Interview with Philipp C. Engelmann General Manager Omnichannel Business THE KADEWE GROUP 
We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Expo 2022. Today, we decided to invite Philipp C. Engelmann General Manager Omnichannel Business THE KADEWE GROUP to talk about “KaDeWe – How to digitize a luxury department store in lightspeed” Enjoy! Register for free to see this talk live! KaDeWe is Berlin’s largest and most famous department store. Why did KaDeWe Group decide to digitize it? Since the carve out…
Events Trends
E-commerce Berlin Expo Announces All-Star Lineup: Learn from the Best in the Industry!
The E-commerce Berlin Expo is back, and this time it’s bigger and better than ever! This conference is the perfect opportunity to learn from some of the best minds in the e-commerce industry. The lineup of speakers includes entrepreneurs, CEOs, and marketing experts from some of the top companies in the DACH region. You’ll have a chance to learn about everything from building a successful eCommerce business to optimizing your…