Author: Editorial Team

The last two years have been a series of highs and lows, leaving businesses trying to forecast for the future as best they can. Meanwhile, risk of recession is rising globally as the cost-of-living crisis intensifies. Merchants are facing softer demand, rising input costs, labour shortages and ongoing supply chain disruption.  We’d be silly if we said current economic challenges aren’t a cause for concern. However, there are many things…

The cross-border ecommerce market is growing steadily, and it does not show any signs of slowing down – whether we talk about the B2C or B2B component. New technologies are being rolled out to streamline payments processes, trends and developments with the potential to shape this market become more important and easier to spot, and most certainly customer behaviours change as more and more services are being adapted to better…

Online business has a firm place in consumer behavior: Since 2018, the share of Germans shopping on the internet is almost constant at around 70%. In European comparison, this puts Germany in sixth place.¹ Let’s take a closer look at the e-commerce market in Germany.German e-commerce market: Online trade is booming Sales in digital B2C commerce are expected to rise to 97.4 billion euros in 2022.² In the business customer…

E-commerce logistics has many moving parts. Keeping track of them all can give a brand a major headache, especially when in-house logistics knowledge is limited. Outsourcing can be the key to avoiding the hassle. This article is a handy guide for anyone screaming “But where do I start?” at their computer screen right now. When a brand considers outsourcing its e-commerce logistics, it is usually thinking about handing off a…

The prices and listings of products online are constantly  changing – whether it be by the minute, the hour, or day,  dynamic pricing and real-time promotional strategies are  now the key to maximizing profits year-round and staying  ahead of the competition in the long-run.  These daily pricing and product changes are aside from the  fact that throughout the year, there are many promotional  periods that change the prices or listings…

E-commerce is a relatively new business opportunity that allows companies to offer their products and services online. A custom ecommerce website is an essential part of this process and can be instrumental in influencing the success or failure of a company’s online business. An appealing web design is important to be visible on the Internet and to attract customers. A professional design appeals to the target audience and makes it…

Consumers can no longer imagine life without online trade. Goods can be easily delivered to your home via the internet. Customers place special demands on the packaging: it should be safe, sustainable and easy to open. Of course, product protection is still at the top of the list. With a turnover of almost 100 billion euros in 2021, online retail continues to grow in Germany. According to the German Bundesverband…

If you want to get ahead of the competition in online sales, consider the role of packaging and its lasting benefits. Learn about six critical eCommerce packaging tips and make them work for you. eCommerce has changed the way people shop online. It is now easier than ever to buy goods from anywhere worldwide. But there are many factors to consider when choosing suitable packaging for your product. Packaging matters…

Today’s consumers are seeking more personalized shopping experiences while still enjoying the ease and convenience of shopping online. . In short, consumers  want to feel as though the brands they care about, care about them.  One way retailers can appeal to consumers is through embedded protection.  The embedded protection model provides insurance and warranty offers at the point of transaction, so customers don’t need to navigate away from their checkout…

Businesses are no longer confined by borders and can build a worldwide customer base. It makes sense; with the right product, cross-border selling can be an innovative and low-cost way to expand. It’s a massive opportunity for retailers, with the cross-border e-commerce market expected to reach a value of $2.25 trillion by 2026.  Becoming an international retailer is easier than ever before, and while this has paid dividends for many, it…

A running business that is trying to grow and raise its profits is concerned about one thing: not being able to boost its sales. Entrepreneurs are only successful when they can thoroughly study the market and develop efficient marketing strategies that help drive sales and increase profits.  In the eCommerce field, the competition is so high and you need to stand out among the crowd to have a solid presence…

The ecommerce industry is booming. Retail ecommerce sales in 2021, generated about 5.2 trillion U.S. dollars worldwide, according to research by Statista. Experts predict that this figure will grow by 56%, reaching about 8.1 trillion dollars by 2026.  With more growth comes increased competition. To make your brand stand out, it’s worth investing in branding and differentiation. One way to do this is by using ecommerce packaging that appeals to…