Author: Editorial Team

Interviews Trends
“Zwei Jahre Pandemie in der Analyse: Welche Trends werden Marketing und Commerce nachhaltig verändern?” Interview with Corinna Hohenleitner Managing Director DACH @ Criteo Ulrich Kaleta e-Commerce Consultant und Interim Manager
Register for free to see this talk live! We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Expo 2022. Today, we decided to invite Ulrich Kaleta e-Commerce Consultant und Interim Manager and Corinna Hohenleitner Managing Director DACH @ Criteo “Zwei Jahre Pandemie in der Analyse: Welche Trends werden Marketing und Commerce nachhaltig verändern?” Enjoy! The year 2020 has revolutionized ecommerce, it goes without saying. According to…
Interviews
“Recht für Online-Händler – Was ist wichtig und warum?”- Interview with Melvin Dreyer, Diplomjurist und Fachredakteur at Händlerbund 
We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Expo 2022. Today, we decided to inviteMelvin Dreyer, Diplomjurist und Fachredakteur at Händlerbund, for a virtual cup of coffee to talk about “Recht für Online-Händler – Was ist wichtig und warum?”. Enjoy! Register for free to see this talk live! How has your career at Händlerbund started? I already enjoyed writing and imparting knowledge during my studies, for example…
Interviews
“How to use the full potential – of your current and future employees” interview with Dominique Leikauf Transformation Manager Culture & Diversity in DKB Service
We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Expo 2022. Today, we decided to invite Dominique Leikauf from DKB Service for a virtual cup of coffee to talk about “How to use the full potential – of your current and future employees” Enjoy! Register for free to see this talk alive! How did you first get into diversity management? Diversity management – I came into…
Interviews
“Metaverse and its implications for eCommerce” Interview with Carolin Wais Director & Investor in Plug and Play 
Register for free to see this talk live! We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Expo 2022. Today, we decided to invite Carolin Wais from Plug and Play for a virtual cup of coffee to talk about “Metaverse and Its implications for eCommerce” topic. Enjoy!What are your responsibilities at Plug and Play? Do you get involved in the day-to-day activities or do you prefer…
Interviews
“Autokauf per Mausklick: Wie man durch Customer Experience Management Vertrauen schafft”Interview with Claus-Peter Heinrich Head of Brand Marketing and Brand Experience in heycar 
We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Expo 2022. Today, we decided to invite Claus-Peter Heinrich Head of Brand Marketing and Brand Experience in heycar for a virtual cup of coffee to talk about “Autokauf per Mausklick: Wie man durch Customer Experience Management Vertrauen schafft” Enjoy! Register for free to see this talk live! You’re a Head of Brand Marketing and Brand Experience at…
Trends
3 Technologies to Optimize Your Online Customer Journey
Imagine your e-commerce site could provide your customers with an experience equal to that of having a personal sales clerk just like you would find in a brick-and-mortar store. Shoppers today are spoiled for choice. Even more so online where any product or service is at their fingertips – on their keyboard of course. Why then shouldn’t we guide our online customers to their desired products, like a shop assistant…
Trends
E-Commerce – Die Zukunft des Handels
Was versteht man unter eCommerce, und was bringt es Ihnen? Für viele ist der Begriff „eCommerce“ ein sehr kryptisches Wort. Immerhin wird er von Zeit zu Zeit immer öfter verwendet. Sowohl auf unterschiedlichen Plattformen, als auch in aller Munde ist er zu einer Allgemeinheit geworden. Da ist die Frage mehr als berechtigt, was eCommerce eigentlich ist? Wie ist es aufgebaut, und was ist der Sinn davon? Im Grunde genommen lassen…
Reports Trends
Parcel Monitor: E-Commerce Holiday Calendar 2022
In the world of retail and e-commerce, every day is a celebration.The days where businesses solely focused on upcoming big holidays are long gone. In this digital age, every event — even the most obscure ones — is a golden ticket for businesses to increase sales as long as they know how to capitalize on it. With so many events occurring each month, keeping up with all of them can…
Interviews
“Content meets Commerce – MissPompadours Einkaufserlebnis für über 250.000 DIY- Begeisterte” Interview with Erik Reintjes Co-Founder/GF  MissPompadour 
We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Expo 2022. Today, we decided to invite Erik Reintjes from MissPompadour for a virtual cup of coffee to talk about “Content meets Commerce – MissPompadours Einkaufserlebnis für über 250.000 DIY- Begeisterte” Enjoy!   Register for free to see this talk live!  How was MissPompadour founded? How did you come up with the idea for  this shop? The brand…
Trends
How to determine the ideal buyer persona for your e-commerce store
As a company, you most likely want to target as many people as possible. However, gone are the days of posting a billboard on BAB 7 and hoping you are reaching the right people. Spray marketing tactics no longer work. Instead, robust targeting where you narrow down who you’re speaking to by gender, location, age and interests is the key to any company’s growth and success.  But how do you…
Reports Trends
The German Supply Chain Act — Steps You Can Take to Comply
The German Act on Corporate Due Diligence in Supply Chains — also known as The German Supply Chain Act, Supply Chain Due Diligence Act (SCDDA) or Lieferkettensorgfaltspflichtengesetz (LkSG) — is new legislation passed in June 2021 which will take effect on January 1, 2023. It will then be further expanded on January 1, 2024.  This new piece of legislation is intended to hold companies responsible to human rights and environmental…
Reports Trends
Accelerate your DACH eCommerce – why you need more than a shopping cart
Do you want to know why some companies fail at online selling while others thrive? Well, the winners understand that in the impatient world of eCommerce, where your competition is merely a click away, optimizing the customer experience is crucial for successful eCommerce business. Those businesses having trouble often underestimate what today’s customer demands from a satisfying online experience. This article shows you that having a webshop with a “Buy…