Author: Editorial Team

From 2022 onwards, new requirements apply in France for the labelling of clothing, textiles and footwear: From now on, specific recycling instructions have to be printed onto each textile product sold in France.  For online shops, this means that you now need to start adding the new Triman logo with the sorting information to all your products. But there are several variations of the logo and you need to first…

I think it’s not an overstatement to say that fulfillment services have recently started to flourish. They become more accessible, more common and, above all, more valued by customers. Certainly, the American giant Amazon, which is recognised the world over, has helped to achieve this by setting up its own fulfillment centers. Many online retailers are wondering if ecommerce fulfillment is really as good as it is usually said to…

Influencer marketing has already become an integral part of the promotion strategy of most companies around the world: about ¾ of successful brands have at least once resorted to working with influencers. Yet, many of them are still sure that an influencer marketing strategy should be based on the idea of celebrity endorsement, while in 2022 this is content that became king. And this content arrives on e-commerce platforms too.…

How to translate your e-commerce store in order to best enter the DACH market? Read the article and learn more! (Ad)

Did you know… Using cross-selling and other marketing tactics increase sales by 20% and profits by 30% according to McKinsey.35% of Amazon’s revenue comes from upselling and cross-selling according to the online retailer.Research from Amazon suggests that implementing upselling and cross-selling on a webshop can increase revenue by 10%. What does this mean for you? After you’ve done the hard work of attracting a customer and enticing them with the…

In ecommerce, content marketing is often seen as a practical method for increasing SERP visibility, driving website traffic, engaging social media followers, boosting brand authority, and generating viable leads.  However, the one commonly overlooked benefit of a quality-driven content marketing strategy is its role in boosting ecommerce conversions.Well-produced content allows brands to communicate value, create markets for their products, boost customer loyalty, encourage higher AOVs, and enrich customer experience. So,…

We had the opportunity to attend this year’s event and we learned a lot. In this blog post, we will recap the conference for you and provide our highlights and remarks. If you’re thinking of attending next year, or just want to know what it’s all about, keep reading! Numbers speak for themselves 2 halls and 180 exhibitors – these are the impressive statistics of this year’s K5 conference.  These…

The way e-commerce marketers connect with their customers is continuously evolving. If you have been in the industry for the last decade, you have seen it with your own eyes: what worked five years ago may not work today, and what works today may be obsolete tomorrow. This has a lot to do with how big players such as Google and Apple are taking actions to reduce the analytics data…

The Paypers has published the Cross-Border Payments and Ecommerce Report 2021–2022, the ultimate source of information for players interested in selling across borders. Nowadays, there is a world of opportunity beyond borders, and the cross-border ecommerce market does not show any signs of slowing down. In fact, predictions indicate a CAGR above 20% for the cross-border B2C ecommerce market over 2020–2027 and an earned revenue estimated to reach more than…

Did you know that the growth of the cross-border ecommerce market does not show any signs of slowing down? As the COVID-19 pandemic has drastically changed consumer behaviour, bringing the digital universe into people’s lives to a greater degree, it is imperative to elaborate on how the changes from the last couple of years impacted the cross-border market. So, what developments should you pay attention to? Which trends should you…

Article by: Anna Jelonek, Head of International Executive Department at iCEA Group. It has happened – you are starting your business of a lifetime. You’ve found a niche or something you want to share with people and did a business. Your brand started to be recognized in your country and your traffic is increasing month by month. Over time it starts to convert. And then comes that moment when you decide…

A question commonly asked is, ‘Which is the best marketing channel to reach my target group online?’ Those who can answer this question precisely are one step ahead of their competition. Investing in several marketing methods to reach new customers is crucial in order to hold one’s own against the big players in the industry. But how can you achieve this? The answer is to utilise the marketing mix to…