Author: Editorial Team

Interviews
Long time no see: Wie NBB.com mit langen Sales Zyklen umgeht? Interview with Fabian Nösing Head of Customer Centric Marketing notebooksbilliger.de AG
We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Expo 2022. Today, we decided to invite Fabian Nösing from notebooksbilliger.de for a virtual cup of coffee to talk about “Long time no see: Wie NBB.com mit langen Sales Zyklen umgeht?” topic. Enjoy! You’ve been working at notebooksbillinger.de AG since September 2017 – Where and how did your journey with notebooksbilliger and the customer centric department begin? At…
Reports Trends
Customer behavior: what characterizes the DACH eCommerce market?
More and more DACH companies are reaching out to price monitoring tools to get a better understanding of their competition and provide better customer service. So, can price monitoring tools help in understanding customer behavior? What are the main characteristics of the DACH eCommerce market? How eCommerce brands and retailers in this region are adjusting their businesses to customers’ needs and expectations? Although eCommerce has been around for a long…
Interviews
Platform Extreme – the new era of marketplaces post pandemic (vertical marketplaces, etail marketplaces) : interview with Miro Morczinek CEO of moebel24
We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Expo 2022. Today, we decided to invite Miro Morczinek from moebel24 for a virtual cup of coffee to talk about “Platform Extreme – the new era of marketplaces post pandemic (vertical marketplaces, etail marketplaces)“ topic. Enjoy! Register for free to see this talk live! How did you come up with the idea of setting up Moebel24? I used…
Interviews
“How to run a DTC bootstrapped E-Commerce concept for a complex industry like Home & Living” : interview with Philip Kehela Co-Founder | Commercial mokebo
We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Expo 2022. Today, we decided to invite Philip Kehela from mokebo for a virtual cup of coffee to talk about “How to run a DTC bootstrapped E-Commerce concept for a complex industry like Home & Living” topic. Enjoy! Register for free to see this talk live! What is mokebo? mokebo is an online furniture brand from Cologne, Germany,…
Trends
Top 5 Types of Fraud Targeting E-commerce Businesses 
E-commerce grows year by year, but so does fraud. It comes in many shapes and sizes, targeting every possible vulnerability in a business’s infrastructure. For merchants, the best way to counter e-commerce fraud is to first learn what it is and how it works. This guide looks into both questions. The gravity of the problem and its solutions should become clearer.  2022 fraud statistics are even more telling, as:  Online…
Trends
Importance of the pricing management in the race for Amazon’s Buy Box
Price management in shaping the purchase decision Setting a proper price is essential for achieving exceptional sales results. Surely, it has to be balanced perfectly between cheap, attracting the customers and expensive, providing high margins for the merchant. The research outcome  (Akbar & James, 2014); (Mahesh & Nathan, 2015) is unequivocal – a product price has the greatest influence on shaping the customers’ purchase decisions. Therefore, it is crucial to…
Expo and Awards
E-commerce Berlin Expo 2022: Our Agenda for the Day
The E-commerce Berlin Expo is just a few weeks away, and we’re getting excited! This year’s expo is going to be bigger and better than ever, with tons of great speakers and exhibitors. If you’re planning on attending, make sure to check out our agenda for the day. We’ve got a packed schedule of events that will help you learn everything you need to know about E-commerce! About E-commerce Berlin…
Interviews
“From a feature request to a problem worth solving. How can other teams inspire your Product strategy?” : interview with Fathy Abdelmonam – Product Manager at Zalando.
We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Expo conference. Today, we decided to invite Fathy Abdelmonam from Zalando for a cup of coffee to talk about “From a feature request to a problem worth solving. How can other teams inspire your Product strategy?”. Enjoy! You’ve been working at Zalando as a Product Manager since July 2021. How do you like this position so far?…
Events News
K5 FUTURE RETAIL CONFERENCE 2022 – Die ersten Speaker stehen fest
Die Vorbereitungen für die zehnte K5 FUTURE RETAIL CONFERENCE am 29.+ 30.6.22 im ESTREL Berlin laufen auf Hochtouren. Nach langer pandemiebedingter Pause ist die Vorfreude auf das Konferenzjubiläum besonders groß:  “Allein der Gedanke daran, wieder in all die bekannten, aber auch neuen Gesichter blicken zu können, zaubert mir jetzt schon ein Lächeln aufs Gesicht. Das werden zwei Tage, die man so schnell nicht mehr vergessen wird” – K5 Geschäftsführerin Verena Schlüpmann Unser VERSPRECHEN auf der…
Trends
6 Effective Customer Retention Strategies For Your E-Commerce Business
The numbers don’t lie. Depending on your industry, acquiring a new customer can be 5 to 25 times more expensive than holding onto an existing one. Despite this vast difference in cost, customer retention is actually the easier option with a greater potential to bring about huge returns on investment (ROI). Did you know that even a 5% increase in customer retention can result in a revenue boost of up…
Reports Trends
The state of European e-commerce – some extracts from a new report
Direct Link / PostNord has been studying the European e-commerce market in the E-commerce in Europe report since 2014. Obviously, over the years, there has been quite a lot of changes when it comes to consumer behavior and preferences that has been interesting to study. The report is based on interviews with just over 12 000 consumers in Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Poland, Spain, Sweden and…
Events Trends
How to prepare yourself for the Expo?
The Ecommerce Berlin Expo 2022 is just around the corner and we are already excited about it! Preparations are in full swing, so everything will be perfect down to the last detail, and you can trust us – it will happen. However, we have not forgotten about you during all this hard work! While we’re preparing for the Expo, we’ve made up some tips that you can take advantage of…