In 2025, SMEs in the DACH region are thriving with a multichannel strategy, balancing the agility of online sales and the reliability of offline operations. This dual-channel approach is driving growth, resilience, and adaptability in an ever-evolving business landscape. (Ad)
Google’s Performance Max (PMax) campaigns offer powerful automation to optimize ads across channels, but without strategic inputs, they risk chasing inefficiencies. By leveraging multi-dimensional data, custom ROAS targets, and dynamic budget allocation, businesses can transform PMax into a growth engine that aligns with their unique goals. (Ad)
Discover the secrets to boosting your eMAG listings with optimized titles, compelling descriptions, and high-impact visuals. Learn how following eMAG’s guidelines can enhance your product’s visibility, improve conversion rates, and give you a competitive edge in the marketplace. (Ad)
What are the critical aspects of last mile delivery in e-commerce? Gain knowledge on strategies to improve efficiency and meet customer expectations.
Stay ahead in 2024 by mastering evolving payment security and compliance standards! Discover how businesses can combat rising cyber threats, embrace advanced technologies, and prepare for game-changing regulations like the Digital Operational Resilience Act (DORA) to build trust and resilience in the digital economy. (Ad)
In this episode of the EGN Podcast, our host Efe von Thenen explores the evolving landscape of data-driven marketing and online advertising with Marc Feiertag, Chief Revenue Officer at Smarketer, one of the leading Google Ads agencies in the DACH region.
Discover how Temu is transforming global e-commerce by empowering sellers to connect directly with a worldwide audience. With its innovative direct-from-factory model, unmatched affordability, and seamless user experience, Temu is revolutionizing shopping habits while helping small businesses thrive in over 80 markets globally—find out how you can be part of this success story! (Ad)
Mobile shopping apps are transforming retail, becoming the go-to choice for shoppers. With higher engagement, bigger order values, and gamification features, apps drive loyalty and sales like never before. Discover how embracing mobile-first strategies can boost your business and create unforgettable shopping experiences! (Ad)
Expand your e-commerce business beyond borders with ease! Learn how online marketplaces simplify international sales, offering access to new markets, customer bases, and cutting-edge tools. Discover the benefits of platforms like Kaufland Global Marketplace to drive cross-border growth efficiently and profitably! (Ad)
Are default Google Shopping Ads draining your e-commerce budget? Learn why over 80% of ad spend often goes to products that don’t sell and how smarter strategies can unlock higher ROI. Discover actionable tips to optimize your ad budget and outpace rising CPC trends—don’t miss this essential guide! (Ad)
Unlock the secrets to smarter e-commerce packaging with insights into right-sized packaging, cost efficiency, sustainability, and enhancing customer satisfaction. Learn how innovative solutions like the CMC Genesys Compactcan transform your operations. (Ad)
Our contest known as E-commerce Germany Awards honors innovations that enhance the efficiency and effectiveness of e-commerce. Public voting offers you the opportunity to recognize and support these remarkable achievements. Vote now and help shape the future of the industry!