Author: Editorial Team

Interviews
On building Europe’s favorite premium design brand: Insights from Lydia Kind from Westwing on the EGN Podcast

Step into the captivating world of Westwing, a trailblazer in the home and living e-commerce space that has redefined how we think about beauty, authenticity, and premium design. In this episode of the EGN Podcast, host Efe von Thenen is joined by Lydia Kind, VP Creative & Communications at Westwing, as she shares the inspiring journey of a company that has grown into one of Europe’s most loved brands.

Trends
How to reach more than 20 000 000 online customers in Europe?

Discover how to unlock access to over 20 million online customers in Central and Eastern Europe (CEE), the fastest-growing e-commerce market in Europe. Join an exclusive webinar on January 22nd to learn how Allegro and Base can streamline your entry into this dynamic region, offering practical strategies and tools to expand your business effortlessly. (Ad)

Trends
Maximizing sales with AI-driven customer support

AI-driven customer support is revolutionizing e-commerce by enabling faster, personalized responses to customer inquiries, especially during critical presales moments. By leveraging tools like automated ticketing, contextual responses, and proprietary data models, businesses can enhance customer experience, drive sales, and maintain trust with secure and tailored interactions. (Ad)

Trends
Last mile delivery and PUDO – When old habits die easy 

Explore how parcel lockers are revolutionizing last-mile delivery in Europe, offering unmatched convenience, sustainability, and flexibility. This article dives into the cultural shift reshaping logistics, highlighting regional trends, environmental benefits, and success stories like Omniva’s dominance in the Baltics. (Ad)

Trends
Scaling smarter in e-commerce: Proven strategies and real-world success stories

Expanding globally presents e-commerce businesses with logistical and operational hurdles, but strategic solutions can simplify the process. From leveraging local logistics networks to adopting flexible cost models and integrating marketplaces, this article provides actionable insights and real-world examples to help businesses grow sustainably while maintaining exceptional customer service. (Ad)

Trends
Advanced automation for WhatsApp responses in e-commerce

WhatsApp has revolutionized e-commerce communication with its 98% open rate, personalized interactions, and AI-driven automation. Tools like Spoki empower businesses to leverage WhatsApp’s potential for bulk messaging, CRM integration, and seamless payment options, driving sales, customer satisfaction, and long-term loyalty. (Ad)