Category: Interviews

Explore why Dubai is a rising star in the e-commerce world with insights from Mitch Bittermann of Dubai CommerCity in the new episode of the EGN Podcast

Discover how Flix’s unique platform model and data-driven strategies have fueled its rapid global expansion. In this episode of the EGN Podcast learn from Alexander Schlüter about the company’s innovative approaches and key success factors in the travel tech industry

In this episode of the EGN Podcast Sven Gronemeyer’s visionary perspective and practical insights offer a glimpse into the exciting future of media, e-commerce and AI. Tune in to discover how the collaboration between RTL Plus, Zalando and UFA Serial Drama is paving the way for a new era of interactive media and shopping

Tune in to the latest EGN Podcast where we chat with Iskra Velichkova, the Head of Brand at Kleinanzeigen. Learn about the evolution and impact of this major German online classifieds platform

In the recent EGN Podcast, Giles Longhurst from Connexity discusses his two decades in digital marketing and e-commerce, highlighting the shift from traditional to digital methods. In his talk with Efe von Thenen he stresses the importance of data and adapting to a cookieless future. Longhurst examines e-commerce trends, particularly in Germany, and advises small businesses on online marketing. He emphasizes channel diversification and understanding performance metrics. The episode sparks…

In the landscape of digital marketing, TikTok has risen as a dominant and influential platform. With over 3.5 billion downloads worldwide, it demands the attention of e-commerce brands looking to reach new audiences and make a significant impact. In this article, we delve into the wealth of insights shared by Sahra Al-Dujaili, Head of Brand Partnerships at TikTok on the latest E-commerce Germany News Podcast episode with our host Efe…

In a world dominated by digital marketing, where emails pile up in overflowing inboxes and online ads compete for attention, there’s a powerful alternative that promises remarkable results. Print mailing boasts an impressive 100% delivery rate, an 80% open rate, and a remarkable 5% conversion rate. Moreover, it delivers an astonishing 901% return on advertising spend and activates a thousand times more brain neurons than its digital counterparts. This article…

Explore the e-commerce insights and expertise of Giovanni Luca Randisi, Chief Product Officer at home24, a leading online retailer in the home and living products sector. Gain valuable lessons and knowledge from Giovanni’s extensive career within the company, applicable to e-commerce professionals of all levels.

Delve into the success story of Katharina Hauke, MD of Lieferando Germany & Austria, part of JustEat Takeaway.com, to uncover invaluable e-commerce strategies that pave the way for flourishing in a dynamic market.

Explore practical tips from an expert in diversity, people, and culture, on how to create an inclusive and empowering work environment, where everyone thrives and contributes their best.

Welcome to our latest blog post, where we share key insights from a recent roundtable discussion at the E-commerce Berlin Expo. This discussion featured a diverse range of e-commerce experts, each offering their unique perspective on how businesses can stay ahead of the competition in the fast-paced world of e-commerce. You can watch this particular episode here, or all of them on our YouTube channel. 1. Invest in Your Brand…