Category: Interviews

In this insightful interview, Caroline Kroll, CEO and co-founder of Nø Cosmetics, shares her remarkable journey from a 22-year-old entrepreneur to a leader in the conscious beauty industry. Learn how she built her brand from scratch, overcame significant challenges, and stayed true to her values

Discover how retail is evolving from a luxury brand expert. Click to read Maria von Scheel-Plessen’s insights on the shift from traditional stores to immersive online experiences

Dive into the future of social commerce with Jörg Heinemann from Otto and discover how live shopping and immersive technologies are revolutionizing e-commerce

In the new episode of the EGN Podcast, Dr. Armand Farsi delves into the complexities of sports merchandising. Discover how Fanatics navigates challenges and leverages community to redefine fan engagement

Discover how C&A’s switch to headless commerce boosts flexibility and performance in our latest EGN Podcast episode. Tune in for expert insights and practical advice from Fernando Veiga Fonseca

Explore why Dubai is a rising star in the e-commerce world with insights from Mitch Bittermann of Dubai CommerCity in the new episode of the EGN Podcast

Discover how Flix’s unique platform model and data-driven strategies have fueled its rapid global expansion. In this episode of the EGN Podcast learn from Alexander Schlüter about the company’s innovative approaches and key success factors in the travel tech industry

In this episode of the EGN Podcast Sven Gronemeyer’s visionary perspective and practical insights offer a glimpse into the exciting future of media, e-commerce and AI. Tune in to discover how the collaboration between RTL Plus, Zalando and UFA Serial Drama is paving the way for a new era of interactive media and shopping

Tune in to the latest EGN Podcast where we chat with Iskra Velichkova, the Head of Brand at Kleinanzeigen. Learn about the evolution and impact of this major German online classifieds platform

In the recent EGN Podcast, Giles Longhurst from Connexity discusses his two decades in digital marketing and e-commerce, highlighting the shift from traditional to digital methods. In his talk with Efe von Thenen he stresses the importance of data and adapting to a cookieless future. Longhurst examines e-commerce trends, particularly in Germany, and advises small businesses on online marketing. He emphasizes channel diversification and understanding performance metrics. The episode sparks…

In the landscape of digital marketing, TikTok has risen as a dominant and influential platform. With over 3.5 billion downloads worldwide, it demands the attention of e-commerce brands looking to reach new audiences and make a significant impact. In this article, we delve into the wealth of insights shared by Sahra Al-Dujaili, Head of Brand Partnerships at TikTok on the latest E-commerce Germany News Podcast episode with our host Efe…

In a world dominated by digital marketing, where emails pile up in overflowing inboxes and online ads compete for attention, there’s a powerful alternative that promises remarkable results. Print mailing boasts an impressive 100% delivery rate, an 80% open rate, and a remarkable 5% conversion rate. Moreover, it delivers an astonishing 901% return on advertising spend and activates a thousand times more brain neurons than its digital counterparts. This article…