Interviews

All Interviews
When your customers get lost – you lose them
What is bad for your app or online shop? According to Tanja Borzel from the HolidayPirates Group, when the journey of your customer in it becomes more of an odyssey than a straightforward go-get-it. In this interview, Tanja shares spot-on insights on the importance of the right Design, User Interface and User Experience for your business – whether big or small. A must-read for anyone thinking these three are “something…
All Interviews
How dirty data impacts your company’s finances – and reputation
As discovered in a recent study by Addressy, almost 20% of failed deliveries are due to inaccurate delivery address details provided by customers. In this interview, Chris Boaz, Head of Marketing at Addressy, explains how keeping your data clean not only solves this issue, but also opens up new possibilities for your business. To find out more, you definitely won’t want to miss his upcoming talk at this year’s E-Commerce…
All Interviews
We have knowledge, we perform – and so do our partners
Since 2000, the price comparison idealo made an impressive way from a startup to an unrivalled platform with unique features extending beyond the mere ‘we’ll compare prices for you’. At the moment, idealo covers pretty much the entire German eCommerce market and knows all its ins and outs. Read this interview with Erik Meierhoff, Head of B2B Business at idealo, and you won’t want to miss his upcoming talk at…
All Interviews
“You don’t need to spend a fortune for an online store”, says Fotis Kourmadas from CS-Cart
In 2018, CS-Cart is paving its way in the self-owned ecommerce software in Europe to prove these words. Nonetheless, in this interview Fotis Kourmadas shares far more than the company’s growth plans. There are first-hand business development tips for the SMBs, some interesting insights about the Greek ecommerce, and a bunch of spot-on comments about other European markets. Paulina, E-Commerce Capitals: You’re the Chief Marketing Officer of CS-Cart, a platform…
All Interviews
PayU: Reach new markets and increase approval rates by letting your customers pay the way they want
The Ecommerce market is booming, with sales worldwide predicted to amount 4.48 trillion US dollars by 2021. As an Ecommerce business, you surely want to ride this wave too! In this interview, Sven Gruhl from PayU paints a complete landscape of online payments both in Europe and worldwide for you to consider before selling internationally or planning your future expansions. If you want even more details, you cannot miss his…
All Interviews
How Ian Pascal Volz secured a post-apocalyptic happy end for Air Berlin employees in 3 days
Air Berlin’s insolvency raised a massive number of industry and customer eyebrows in 2017, being a professional apocalypse for the airlines’ employees. Yet, Ian Pascal Volz and his team managed to turn the tide in 72 hours. In this interview with Volz, you will learn how the values of true leadership and team spirit fuelled the viral success of their ‘#HireUsAsATeam’ campaign – and how they secured a professional happy…
All Interviews
Are you truly customer-centric?
That’s not an easy thing to achieve, is it? Well, Jonathan Anguelov and the other co-founders of Aircall have made it easy for you. As a sneak-peak to his talk during the E-Commerce Berlin Expo 2018, we’re releasing an interview where Jonathan explains how Aircall products can make your customers happier and your business more profitable. Paulina, E-Commerce Capitals: You are the co-founder and COO of Aircall, a cloud-based phone…
All Interviews
A breakfest bowl becomes a business
If you are still looking for your niche in eCommerce, food is the answer. Max Wittrock and his two other mymuesli Co-Founders Hubertus Bessau and Philipp Kraiss are a walking proof that a successful eCommerce business idea might as well come from as close as your breakfast bowl. In this interview, Max Wittrock assures that food market is big enough to accommodate everyone. Paulina, Ecommerce Capitals: Mymuesli is one of…
All Interviews
To engage is to prosper – the omni-channel success of sport scheck
Germany-largest city running sessions, free yoga classes, camps and various festivals – this does not sound too much like a must-do for an eCommerce brand, or does it? Well, then you still need to see how SportScheck has combined this with selling sportswear online and offline. In this interview, Jan Kegelberg reveals how a properly thought-out strategy and targeted customer engagement initiatives attract crowds and ensure the company’s prosperity and…
All Interviews
Fast fashion is already here. Time for agile retail
“What Fast Fashion companies such as Zara and H&M have successfully done offline, we are now taking online to the next level,” says Roman Kirsch, the founder and CEO of Lesara.com, one of the fastest growing online shopping platforms in Europe. In this interview, you will learn how he built this empire, what makes it so disruptive – and why he thinks it’s so important to never compromise on hiring…
All Interviews
There is no such thing as Ecommerce – It’s simply commerce
“Think of a different nomenclature: Everything is, or will be, digital to some degree” says Stefan Wenzel, Digital Executive and CEO with 18 years of experience in Ecommerce executive roles. In this interview, you will learn how he perceives the evolution of the industry and what tips he has for those who would like to try walking in his shoes one day. Paulina: Let’s start by reminding our readers that…
All Interviews
Today is all about selling experiences
Since the fulfilment of the American dream of GANT’s founders nearly seventy years, ago, the company has grown into a global brand. In this interview with Swana Walters from GANT Germany you will learn how the company is adapting to the ultra-dynamic online and retail reality without discarding its heritage. [Paulina, EC] You work as Marketing Manager eCommerce at GANT Germany, a branch of an American lifestyle brand offering premium…