Interviews

Interviews Trends
PayU: Reach new markets and increase approval rates by letting your customers pay the way they want
The Ecommerce market is booming, with sales worldwide predicted to amount 4.48 trillion US dollars by 2021. As an Ecommerce business, you surely want to ride this wave too! In this interview, Sven Gruhl from PayU paints a complete landscape of online payments both in Europe and worldwide for you to consider before selling internationally or planning your future expansions. If you want even more details, you cannot miss his…
Interviews Trends
How Ian Pascal Volz secured a post-apocalyptic happy end for Air Berlin employees in 3 days
Air Berlin’s insolvency raised a massive number of industry and customer eyebrows in 2017, being a professional apocalypse for the airlines’ employees. Yet, Ian Pascal Volz and his team managed to turn the tide in 72 hours. In this interview with Volz, you will learn how the values of true leadership and team spirit fuelled the viral success of their ‘#HireUsAsATeam’ campaign – and how they secured a professional happy…
Interviews Trends
Are you truly customer-centric?
That’s not an easy thing to achieve, is it? Well, Jonathan Anguelov and the other co-founders of Aircall have made it easy for you. As a sneak-peak to his talk during the E-Commerce Berlin Expo 2018, we’re releasing an interview where Jonathan explains how Aircall products can make your customers happier and your business more profitable. Paulina, E-Commerce Capitals: You are the co-founder and COO of Aircall, a cloud-based phone…
Interviews Trends
A breakfest bowl becomes a business
If you are still looking for your niche in eCommerce, food is the answer. Max Wittrock and his two other mymuesli Co-Founders Hubertus Bessau and Philipp Kraiss are a walking proof that a successful eCommerce business idea might as well come from as close as your breakfast bowl. In this interview, Max Wittrock assures that food market is big enough to accommodate everyone. Paulina, Ecommerce Capitals: Mymuesli is one of…
Interviews Trends
To engage is to prosper – the omni-channel success of sport scheck
Germany-largest city running sessions, free yoga classes, camps and various festivals – this does not sound too much like a must-do for an eCommerce brand, or does it? Well, then you still need to see how SportScheck has combined this with selling sportswear online and offline. In this interview, Jan Kegelberg reveals how a properly thought-out strategy and targeted customer engagement initiatives attract crowds and ensure the company’s prosperity and…
Interviews Trends
Fast fashion is already here. Time for agile retail
“What Fast Fashion companies such as Zara and H&M have successfully done offline, we are now taking online to the next level,” says Roman Kirsch, the founder and CEO of Lesara.com, one of the fastest growing online shopping platforms in Europe. In this interview, you will learn how he built this empire, what makes it so disruptive – and why he thinks it’s so important to never compromise on hiring…
Interviews Trends
There is no such thing as Ecommerce – It’s simply commerce
“Think of a different nomenclature: Everything is, or will be, digital to some degree” says Stefan Wenzel, Digital Executive and CEO with 18 years of experience in Ecommerce executive roles. In this interview, you will learn how he perceives the evolution of the industry and what tips he has for those who would like to try walking in his shoes one day. Paulina: Let’s start by reminding our readers that…
Interviews Trends
Today is all about selling experiences
Since the fulfilment of the American dream of GANT’s founders nearly seventy years, ago, the company has grown into a global brand. In this interview with Swana Walters from GANT Germany you will learn how the company is adapting to the ultra-dynamic online and retail reality without discarding its heritage. [Paulina, EC] You work as Marketing Manager eCommerce at GANT Germany, a branch of an American lifestyle brand offering premium…
Interviews Trends
Your content is as good as the team that creates it
These straightforward-but-true words come from the very source of great content: Zalando and its Teamlead Content Marketing Strategy Tina Nord. In this interview, as a prelude to her virtuoso talk at the E-commerce Berlin Expo 2018, you will learn how Zalando empowers their customers to find the right content in every micro moment – and how you can start doing this, too. Paulina, E-Commerce Capitals: You work as Teamlead Content…
Interviews Trends
Simplesurance: born in the gap between e-commerce and insurances
In this interview, Robin von Hein from the Simplesurance Group explains how the digital change paved their way to success and how e-commerce companies and their customers can benefit from insurances made easier. Also, in the run up to his talk at the E-commerce Berlin Expo on 2nd February 2017, this interview will definitely inspire you to simplify things for your customers too. And perhaps, to insure your pet with…
Interviews Trends
Chinese ecommerce: what you need to know before selling in China
Jack Ma, the founder of the Alibaba group, once said “in other countries, ecommerce is a way of shopping. In China, it’s a way of life”. In this interview Nenad Cetkovic, the Chief Operating Officer at Lengow, shares his expert insights on the changes in ecommerce technologies and tools, and tips on how European businesses should approach the Chinese market to seize its incredible potential. Paulina, E-commerce Berlin: Lengow is…
Interviews Trends
Why you can’t afford to ignore programmatic advertising
As THE change in e-commmerce, programmatic advertising is inevitable and will impact you sooner or later. It depends on you whether it will be a severe blow or a motivational kick. In this interview with genius Bjorn Espenes, the Founder & CEO of Finch, you will learn why you cannot afford to ignore it, how Finch built its enviable position and expertise in the paid search industry, and why you…