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Ecommerce Berlin Expo 2022 Recap: Find Out What Happened at the Conference
The Ecommerce Berlin Expo 2022 conference took place just a few hours ago, and it’s safe to say that it was a huge success! If you attended, you probably learned a lot of new things about the ecommerce industry. But if you didn’t go, don’t worry – here’s the recap of everything that happened at the conference. Keep reading to find out all about the latest trends and learnings from…
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The E-commerce Germany Awards 2022 Winners Announced!
One of the Germany’s most prestigious ecommerce awards ceremonies, the E-commerce Germany Awards, took place last night in Berlin. The winners of the coveted trophies were announced at a star-studded event, attended by some of the biggest names in the German ecommerce industry. Here is a list of all the winners! What are E-commerce Germany Awards 2022? This prestigious award ceremony celebrates the best and brightest in the German ecommerce…
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How to Forecast Demand. The Unique Benefits of Trend Scouting
More than two billion people purchased goods or services online in 2021 with sales exceeded $4.9 trillion globally, according to Statista. We know what these people purchased but cannot predict with certainty what they will want to buy in the future. With the invention of new technology, such as machine learning one can collect and analyze user data more accurately. This makes it easier for companies to research and discover…
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The marketplace model:
the key to the circular economy?
As future plans become increasingly collaborative, the desire to protect the environment and natural resources has come to the forefront for both individuals and companies. With the launch of the EC2022 collective, built around the shared goals of increasing purchasing power, developing domestic industry and safeguarding the planet, more measures are constantly being implemented to care for the environment. Although ecology and economy can seem difficult to reconcile, these two…
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Prototyping 2040 – The FutureS Thinking Book
What is Prototyping 2040?  Prototyping 2040 is a vision of four prototypes for western civilisation in 2040. To create the prototypes, the FutureS Thinking team critically analysed thousands of signals of change. The prototypes revolve around issues of social, economic and environmental importance. We looked at such aspects as work, everyday life, mobility, city planning, industry and finance. In addition, we investigated a number of key values that determine each of those…
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How to build positive e-commerce experiences in a world of higher expectations
Ecommerce has become an incredibly competitive sector over the past two years. Covid-19 forced many companies to accelerate their digital transformation and, at the same time, digital literacy has increased among customers of all ages and backgrounds. Today’s customers don’t only look for a great experience, they take it for granted. This trend is here to stay, expanding from a purely digital experience to retail and social shopping. Omnichannel is…
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Should we shoot everything in-house? — Top 5 Things to Consider with Product Photography in 2022
This is a question all of the best retailers and resellers are asking. To be more specific, should visual content for e-commerce and marketing be captured in-house or outsourced to a third party? Website and marketplace listings are often the only opportunity to impress shoppers and motivate them towards a purchase. This is not a part of an effective operation to take lightly. There are a wide range of factors…
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Churn Rate features: why customers leave you and how to avoid it 
According to the most recent reports, a 5% increase in customer retention rate can increase company revenue by 25-95%, depending on the industry. The reason? Because over time, loyal customers usually spend more and become the brand’s advocates, recommending it to friends and acquaintances. So, when your churn rate gets higher, there is no time to waste: there is no single company in the world that does not face this…
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3 Technologies to Optimize Your Online Customer Journey
Imagine your e-commerce site could provide your customers with an experience equal to that of having a personal sales clerk just like you would find in a brick-and-mortar store. Shoppers today are spoiled for choice. Even more so online where any product or service is at their fingertips – on their keyboard of course. Why then shouldn’t we guide our online customers to their desired products, like a shop assistant…
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E-Commerce – Die Zukunft des Handels
Was versteht man unter eCommerce, und was bringt es Ihnen? Für viele ist der Begriff „eCommerce“ ein sehr kryptisches Wort. Immerhin wird er von Zeit zu Zeit immer öfter verwendet. Sowohl auf unterschiedlichen Plattformen, als auch in aller Munde ist er zu einer Allgemeinheit geworden. Da ist die Frage mehr als berechtigt, was eCommerce eigentlich ist? Wie ist es aufgebaut, und was ist der Sinn davon? Im Grunde genommen lassen…
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How to determine the ideal buyer persona for your e-commerce store
As a company, you most likely want to target as many people as possible. However, gone are the days of posting a billboard on BAB 7 and hoping you are reaching the right people. Spray marketing tactics no longer work. Instead, robust targeting where you narrow down who you’re speaking to by gender, location, age and interests is the key to any company’s growth and success.  But how do you…