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News

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CALL FOR PAPERS WINNERS – CFP Speakers for the E-commerce Berlin Expo 2020 set!
The Call For Papers Contest 2020 has officially come to its end and 6 lucky winners have gained their spot in the E-commerce Berlin Expo 2020 agenda. The winners will be presenting on stage on 13 February 2020 at the fifth edition of Berlin’s biggest e-commerce event! Almost 350 submissions have been made to the Call For Papers Contest of the EBE20. Speakers were able to submit a presentation proposal…
E-commerce Folks News Reports
EBE 2019 – E-Commerce Trends 2019 – fear and desire of German online shoppers
E-commerce Berlin Expo 2019 was truly packed with amazing insights presented by knowledgeable and experiences speakers from all over the world. One of them was Erik Meierhoff, Head of B2B business in Idealo. Idealo is a price comparison website which allows users to compare prices on a range of products from hundreds of shops.  During EBE 2019, Erik decided to share a few data-driven conclusions, insights and statistics that apply…
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This is going to be huge! Call For Papers 2020.
Almost 350 topics were submitted for Call for Papers contest. This record-breaking number includes many presentations from top e-commerce companies, providers and platforms – and they all have a great chance to perform live during E-commerce Berlin Expo 2020 if… you decide to vote for them. The 13th of February 2020 will be a great day for everyone at STATION Berlin. More than 180 exhibitors will face the opportunity of…
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Create compelling shopping experiences with content marketing
By Tanja Josche content marketing expert, freelance copywriter and author Today, editorial content plays an important role in attracting attention and new customers. Shop operators are also increasingly relying on content marketing. Those who have to budget with their resources should proceed pragmatically. More and more customers are shopping online. According to the consumer study of the German Bundesverband E-Commerce und Versandhandel Deutschland e.V. (bevh), e-commerce sales again increased significantly…
Leverage the power of tool integration for your business
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Leverage the power of tool integration for your business
If you own an e-commerce store, you probably know the importance of using the right software for it. Sadly, there’s no single best tool to streamline all the processes, but the good news is: you can pretty much have it all by integrating powerful tools with one another. Here’s why exactly you should take a closer look at tool integration for your business.  What is tool integration in the first…
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Fairs like a pro vol. 3: Effective Social Media Tips for Event Planners
You can’t plan an event within a few days. Sure, sometimes you have to do it and make miracles happen. But most of us prefer to be able to plan ahead and execute things properly. And the bigger your event, the more planning time you’ll need to factor in. Just like you plan everything else for an event ahead of time, you should also start working on your social media…
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CALL FOR PAPERS – Submissions open now!
The E-commerce Berlin Expo 2020 is taking place for the next time on the 13th February 2020 at STATION, Berlin and you have an amazing opportunity to become one of the speakers of this remarkable event. Now, the organizers are proud to announce that the Call For Papers Contest has just started and they are waiting for your submissions! E-commerce Berlin Expo 2020, the biggest e-commerce event in Berlin, expects…
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The power of CRM: 11 reasons why it is important
The relationships between customers and any business are one of the most crucial ingredients to its success. Having all of the necessary information about existing and potential customers in order to communicate with them in a proper and timely manner is one way to help improve these relationships. That’s where using Customer Relationship Management (CRM) systems helping build strengthen the bond between consumers and business come into play. This article…
European cross-border commerce - 4 tips for merchants to boost sales
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European cross-border commerce – 4 tips for merchants to boost sales
Cross-border commerce in Europe is growing by the month – the industry was worth a staggering €137 billion last year. In this article we’re taking a look at the growth of cross-border in Europe, some of the barriers in the way and the steps that online merchants can take to claim a share.  First up, what exactly is cross-border commerce? Before we go any further, let’s make sure we are…
How to build an effective omnichannel strategy as an eCommerce business
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How to build an effective omnichannel strategy as an eCommerce business
The process of building a seamless omnichannel strategy that works effectively is by no means an easy one. I guess if it was an easy process, it probably wouldn’t need this article to outline how it can be done effectively. So before we dive into some recommendations for eCommerce businesses, let’s take a look at what we mean exactly by: “An effective omnichannel strategy.” This is all about seamless user…
Can (content) marketing and sales go hand in hand?
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Can (content) marketing and sales go hand in hand?
Sales departments today don’t have the easiest task: on the one hand, they have many tools and methods available to automate their activities. On the other hand, they often don’t have time to implement such solutions or they get frustrated and return to manual handling. Failure to understand the processes and problems of sales departments may lead to conflicts and issues in other departments, and thus, the way the entire…
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How important is customer service for boosting sales?
Marketers who are responsible for the e-commerce promotion struggle with new ideas. The sales team does their best to research competitors, products and services, but they often fail. Agencies prepare strategies that may work… or may not. A lot of factors are likely to be taken into consideration while running an e-commerce business, but many forget about what really matters: customer service. And, while an unintuitive user interface and technical…