Category: News

News

News
Do we want to sit on a red chair?
Having seen IKEA’s outstanding results in the DACH region, it is time to find out how Austrian furniture retailers XXXLutz and mömax (which is also owned by the XXXLutz Gruppe) perform in the online world. As all three companies have stores in all DACH countries now, it was time for media analytics company Neticle to collect their ups and downs from the past three months. Just like IKEA, mömax and…
Events News
CFP 2020: 6 numbers to remember + 6 winners to celebrate with
We have no idea where all this time has passed by, but the truth is: the Call For Papers contest has come to an end. This year was a record-breaking one, and unusual one, for many various reasons. To keep you in suspense (for a little while longer!), we decided to show you the Contest in numbers that speak for themselves. Scroll down, read on and finally find out who’s…
News
Reconsidering the Customer Experience in Covid-19 Times
The COVID-19 pandemic has changed many aspects of our workforce, business operations, and how we approach customer service. Companies are finding innovative ways to continue attracting and retaining consumers amid safety concerns and regulations. By reconsidering customer service, we can better understand how to improve our relationship with clients as we face the pandemic journey together. Here are some ways you can adjust your business structure to help your company…
All Events News
8 reasons to vote in our Call For Papers Contest
Our Call For Papers contest is nothing new – we’ve decided to launch another edition this year, with high hopes of getting another batch of great presentations and case studies delivered for the voting stage. We haven’t been let down: the Call For Papers contest managed to gather many insightful submissions, and now it’s time for you to choose which ones are to be presented during our Berlin Expo. Your…
News Reports
How COVID-19 affected retail in Germany: insights & statistics
It is undeniable that the COVID-19 pandemic has shaken the foundation of worldwide trade – both brick and mortar and ecommerce. While the restrictions are slowly being loosened, pandemic shopping habits have remained with many consumers. Keep reading if you are wondering how shopping looks nowadays.  What is the situation in Germany? Here you can read the statements of Simon Moore, CEO of Innovation Bubble consulting company. He provided some…
News
A brand with a special place in our hearts – and on our Pinterest boards
In which countries does IKEA have the best online reputation? For the following analysis of the Swedish furniture store’s presence on the web, media and text analytics company Neticle looked at the past three months’ results in the DACH region and found some unexpected differences. From the beginning of July to the end of September, IKEA on the German web had more than 132 thousand mentions, which dwarfs the numbers…
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Oktoberfest in e-commerce
The year 2020 will undoubtedly remain in our memory for a long time. It brought many unexpected situations that affected the lives of people around the world. We still must face the pandemic, although many countries are slowly returning to the new normality, with sanitary restrictions implemented, of course.  Unfortunately, the pandemic will also bring huge changes in the event industry. Many events have gone from offline to online, but…
All Events News
2021 EBE CALL FOR PAPERS – submissions have been opened!
The E-commerce Berlin Expo is taking place for the sixth time! On the 18th of February 2021, e-commerce enthusiasts will meet again at STATION, Berlin, during one of the most electrifying e-commerce events in Europe. It’s also creating a unique opportunity to present e-commerce insights on one of the stages. How to become one of the speakers at EBE 2021? The answer is simple: by participating in the Call For Papers.…
News
German insurance market: overview, promotion and trends
Marketing activities undertaken in insurance companies should include analysis the environment of the insurance company and internal factors resulting from the nature of the business and external factors for which the company does not has no effect, market analysis of potential buyers. There are many nuts and bolts when it comes to the German insurance market, but today, we’ll show you how brands tackle it, who’s the bigger German insurer…
News
Live shopping: the shining star of e-commerce
Online shopping is our everyday life for most of us, and in recent months it is even the basic form of purchasing products. Many people at that time found out that online shopping has many advantages, although it does not replace live contact with the product or the seller. In some industries, this is quite important. What is the power of live shopping and in which industries is it best…
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Social media meets E-commerce: 5 tips
Social media channels offer enormous but often untapped potential in the field of e-commerce. 68% of Germans have already noticed a product via social media. A total of 32 million people use Facebook. 25 million users visit Instagram.  The numbers make it clear that you should not miss your chance to use social media channels for your e-commerce performance and jump on the wave. No matter whether you use Facebook,…
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TikTok for marketing: the nuts and bolts
The paths of cooperation on Instagram and YouTube have long been worn, so a dose of fresh blood is refreshing not only for the branders themselves, but above all for the recipients of their advertising messages. Facebook marketing is already consciously used by the vast majority of companies actively running business profiles and creating paid promotional campaigns. However, the Internet does not end with these giants. There are spaces that…