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European cross-border commerce - 4 tips for merchants to boost sales
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European cross-border commerce – 4 tips for merchants to boost sales
Cross-border commerce in Europe is growing by the month – the industry was worth a staggering €137 billion last year. In this article we’re taking a look at the growth of cross-border in Europe, some of the barriers in the way and the steps that online merchants can take to claim a share.  First up, what exactly is cross-border commerce? Before we go any further, let’s make sure we are…
How to build an effective omnichannel strategy as an eCommerce business
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How to build an effective omnichannel strategy as an eCommerce business
The process of building a seamless omnichannel strategy that works effectively is by no means an easy one. I guess if it was an easy process, it probably wouldn’t need this article to outline how it can be done effectively. So before we dive into some recommendations for eCommerce businesses, let’s take a look at what we mean exactly by: “An effective omnichannel strategy.” This is all about seamless user…
Can (content) marketing and sales go hand in hand?
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Can (content) marketing and sales go hand in hand?
Sales departments today don’t have the easiest task: on the one hand, they have many tools and methods available to automate their activities. On the other hand, they often don’t have time to implement such solutions or they get frustrated and return to manual handling. Failure to understand the processes and problems of sales departments may lead to conflicts and issues in other departments, and thus, the way the entire…
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How important is customer service for boosting sales?
Marketers who are responsible for the e-commerce promotion struggle with new ideas. The sales team does their best to research competitors, products and services, but they often fail. Agencies prepare strategies that may work… or may not. A lot of factors are likely to be taken into consideration while running an e-commerce business, but many forget about what really matters: customer service. And, while an unintuitive user interface and technical…
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Fairs like a pro – vol. 2: how to create marketing materials?
Let’s say you’ve just decided to book a booth (preferably at E-commerce Berlin Expo 2020). Well done you! Now onto thinking about how to make the most of it. As we’ve been organizing our Expo for years, we encountered a lot of fantastic opportunities to sparkle. Booths were flourishing with astonishing materials and smart techniques to draw visitors’ attention. We decided to put some functional pieces of advice into the…
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Product discovery – Next big thing for e-commerce?
Imagine a store with an unlimited number of items and enough storage space to fit everything you could possibly think of. Then, imagine that this store is always at a short distance. Sounds unbelievable? Actually, such stores do exist. Online. This, however, might be more of a curse than a blessing – an enormous offer is not helpful when you can’t find exactly what you are looking for, or you…
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3 Steps to Measure Effectively Your Marketing Campaigns
A significant benefit of internet advertising is the possibility to get lots of information on an ad’s success in real time. The major thing about measuring advertising effectiveness is selecting the right metrics. While the trend of big data collection is fairly broad, many businesses focus on just getting as many numbers as possible. On the other hand, there is a certain sort of marketers who are not data-driven and…
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Easy e-commerce. How to stop losing customers and fully unveil the sales potential of your online store?
According to the Baymard Institute’s report, almost 70% of carts are abandoned. That means that 7 out of 10 purchases are not completed. There can be a lot of reasons why people abandon their carts but among the most common are: they are forced to create an account in order to buy something;the checkout process is too complicated;they treat carts like the wishlist;the delivery cost is too expensive;they are not…
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The 15 speakers you cannot miss at the E-commerce Berlin Expo
On the 20th of February, Station Berlin welcomes with open arms the e-commerce elite from all over the world. Each stage will be packed with knowledge, expertise and experience. Deciding who to watch is not the easiest nut to crack, but we are here to help you. Below, you’ll find a list of speakers whose talks you simply can’t miss during the Expo. The list is in alphabetical order! The…
Natalia Ruban GoEuro
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E-Commerce Berlin Expo 2019 Agenda officially released!
Doors to the E-Commerce Berlin Expo 2019 are opening in a month and you can now officially take a look at the agenda – Panel discussions, top-notch speakers and industry leading exhibitors are present for a whole day! On 20 February 2019 more than 5000 visitors, 150 exhibitors, 40 speakers and experts from the entire e-commerce spectrum will gather for the Berlin’s most anticipated e-commerce event of the year, the…
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eBay beats Amazon in m-commerce
Amazon and eBay are both enormous online marketplaces and thus, fierce competitors whose success depends mostly on the number of merchants who use them to sell various products. As e-commerce evolves, though, different factors become relevant. Amazon may have more customers in general, but it’s actually eBay that takes the lead when it comes to m-commerce. And here’s why it matters, especially nowadays. Battle of the giants Although Amazon and…
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Connecting with Customers in the Age of Assistance
Nowadays, customers become more and more aware and demanding. Price is not a determinant anymore when it comes to purchasing decisions. What counts is holistic customer experience represented by multiple factors and subjective impressions. New technologies enable online stores more personal and automated actions than ever before. E-commerce industry highly depends on the usage of innovative solutions. A combination of those and maximising the convenience of shopping is a recipe…