Category: News

The E-commerce Berlin Expo is taking place for the sixth time! On the 18th of February 2021, e-commerce enthusiasts will meet again at STATION, Berlin, during one of the most electrifying e-commerce events in Europe. It’s also creating a unique opportunity to present e-commerce insights on one of the stages. How to become one of the speakers at EBE 2021? The answer is simple: by participating in the Call For Papers.…

Social media channels offer enormous but often untapped potential in the field of e-commerce. 68% of Germans have already noticed a product via social media. A total of 32 million people use Facebook. 25 million users visit Instagram.  The numbers make it clear that you should not miss your chance to use social media channels for your e-commerce performance and jump on the wave. No matter whether you use Facebook,…

The paths of cooperation on Instagram and YouTube have long been worn, so a dose of fresh blood is refreshing not only for the branders themselves, but above all for the recipients of their advertising messages. Facebook marketing is already consciously used by the vast majority of companies actively running business profiles and creating paid promotional campaigns. However, the Internet does not end with these giants. There are spaces that…

From Clubs to Brands The sports industry is a multi-billion-dollar enterprise that employs millions of people around the world. Actual players only make up a fraction of that workforce. Prior to the coronavirus pandemic, the global sports industry was projected to increase its earnings from $471 billion in 2018 to $614.1 billion by 2022. However, worldwide lockdowns imposed throughout 2020 have resulted in cancelled seasons, no ticket sales, and a…

From previous research, we already know that ecommerce in general has been one of the best performing areas during the coronavirus pandemic. But was that so in the world of clothing and fashion, too? To investigate, Neticle, a media and text analysis company collected the online mentions of five large online clothing stores from the 1st of March. The online stores in question are Zalando, H&M, Bonprix, OTTO and About…

The pandemic surprised us all. Its effects have affected not only the stationary trade but also e-commerce. Based on the Germany 2020 Ecommerce Country Report, we discussed the most common and severe problems that the COVID-19 pandemic caused to German e-commerce.  Consequences of the pandemic  There were plenty of consequences of such a crisis. The most common one (almost 60% of the business were hit by it) is delivery delays.…

The German e-commerce market consists mostly of marketplaces. It wins the hearts of German consumers. One of the most prominent marketplaces is Amazon.de. As we know, this is an American sales giant that is quite successful in Germany, too. Did you know that 27% of sales in German e-commerce is generated on Amazon.de? Why are Germans so eager to buy on a site that is not really German? We have…