Category: News

E-commerce has become a lifeline for many physical retailers in Europe that had to close their doors during the COVID-19 outbreak. So, it is no surprise that online marketplaces are growing rapidly and have experienced a year-on-year increase of 81 percent in the fourth quarter of 2020. This demonstrates growth that is more than twice as strong as that of the e-commerce industry average. This is shown by the Enterprise…

Consumer markets changed rapidly and unexpectedly when COVID-19 hit and accelerated the shift from physical stores to e-commerce. In competition against Amazon and Zalando,  great in person customer service or fitting room possibilities were no longer an asset. Everybody was forced to shop online. But the question is, will the trend continue even after we are all free to shop wherever we want? And how can retailers get customers to…

Year after year, the statistics show that consumers are gravitating toward online shopping to get the things they want and need. As a result, the e-commerce industry is booming. For businesses to thrive, they need to adjust to selling their products in the online environment. Having a high-performing e-shop with features that focus on putting desired products in front of customers is a hugely important aspect of online sales, one…

Have already heard about the PIM systems? Or just starting to figure out what is PIM technology? Find out the main reasons for PIM implementation and get the ability to try PIM tools for free. What is PIM? PIM software – Objectives PIM Advantages and Tools What is PIM? Product Information Management (PIM) is an omnichannel software that manages the whole list of product data. PIM centralises all the product…

After battling the COVID-19 uncertainties for a year, several European countries are slowly planning their return. Last month, Germany reopened some of the stores after a 10-week lockdown. While a few retailers across European countries are planning ways to get back to normality, many others have already started embracing connected retail as the new normal. Connected retail provides a unified and consistent experience to customers throughout their purchasing journey irrespective…

Ensuring that companies are secure from a data protection point of view is no longer a voluntary requirement; it is a mandatory duty. For many companies, however, comprehensive data protection management is not yet self-evident. We explain what needs to be considered. The General Data Protection Regulation (GDPR) has been in effect since May 25, 2018. Since then, at the latest, the topic of data protection has arrived in all…

In the coming decade, AI will play an instrumental role in enhancing the customer shopping experience and increasing sales revenue for brands and retail players, writes Joris Kroese, CEO and Founder of Hatch.  Research from Gartner predicts that by 2024, 75% of organizations will shift from piloting to operationalizing AI technologies. By 2025, revenue from the AI software market is set to reach over $100 billion globally. Up until this…

This article highlights the various uses of AI chatbots in e-commerce. It presents possible use cases and potentials that show how online stores can successfully use chatbots to eliminate known problems such as shopping cart abandonment or to create positive effects such as increased engagement or more automated leads by providing users with helpful support and advice on products at any time. For a glimpse of real-world practice, the approach…

With last year’s developments, our lives have become as digital as ever – whether we go shopping, work, or meet online. That’s exactly why it’s worth taking a look at the top ten social media trends for 2021, as they are more important than ever in times of social distancing. Providers or sellers adapting their strategies in time and keeping up to date with the trends may establish themselves as…

Automated copywriting suddenly makes it possible to handle a mind-boggling volume of product descriptions. This efficiency results in completely new effects. Two e-commerce companies, SkatePro and billiger.de, showed us exclusively what they have been able to achieve with automated content and what they expect to achieve further. All ecommerce companies struggle with the same issues: they have thousands of products that need to be described, many in several languages; and…