TikTok Shop has officially launched in Ireland and Spain. It’s TikTok’s first step to expand across the European region.

Zalando intends to acquire up to 100% of ABOUT YOU’s share capital at €6.50 per share. This move marks a significant step in reshaping European e-commerce, combining their strengths to drive innovation and sustainability.

E-commerce in Germany is booming in 2024, with mobile shopping, biometric payments, and Click to pay leading the trends. A GfK survey for Mastercard reveals consumers’ growing preference for shopping anytime, anywhere, and faster, secure checkout experiences.

ChannelEngine and Aramex want to offer gateway to marketplaces across the Middle East with marketplace integration and advanced logistics solutions.

Mirakl has partnered with Mangopay to integrate its e-wallet and KYB technologies into the Mirakl Payout solution, enhancing payment processes for European marketplaces. This collaboration aims to streamline seller onboarding, ensure compliance, and accelerate payouts while supporting marketplace growth.

OTTO’s new Christmas campaign, “And what will you give?” focuses on inspiring holiday gift ideas and special deals around Singles’ Day and Black Friday. Featuring a 360-degree approach with ads across TV, streaming platforms, social media, and more, OTTO invites everyone to find the perfect gifts for their loved ones this season.

Klarna has launched flexible payment options for Zoom Workplace, enabling users in the U.S. and 15 European countries to access premium Zoom services with greater financial flexibility. This partnership aims to enhance digital collaboration by removing upfront costs for businesses and individuals.

Alibaba’s new Trade Assurance program sets a higher standard for secure, transparent B2B trade in Europe, specifically benefiting SMEs in France, Germany, Italy, and Spain. With features like secure payments, real-time tracking, and structured dispute resolution, the program aims to build trust and reduce risks in cross-border transactions.

eBay has expanded its Circular Fashion Fund to Germany, offering financial support and mentoring to local startups developing sustainable fashion solutions. The initiative, in collaboration with Fashion Council Germany, will provide up to €50,000 to winners, helping to promote circular fashion in the country.

Amazon extended its return period for holiday purchases in Germany and beyond, allowing customers to return items bought between November 1st and December 25th until January 31st, 2025. The policy aims to encourage early shopping and boost sales for merchants during the peak holiday season.

Sage, a leading provider of specialized solutions for SMEs in accounting, ERP, finance, HR, and payroll, launched Sage Distribution and Manufacturing Operations (SDMO) in Germany. The ERP solution provides SMEs with complete transparency and control over their purchasing, production, warehousing, and sales processes.

ChannelEngine announced its integration with SAP Order Management Foundation, enabling SAP OMF customers to streamline and optimize their multichannel operations across more than 950 sales channels globally. Read more here.

Discover how Shopify has become the top choice for small and medium-sized online stores in Germany, dominating the market with a nearly 40% share. Find out how it compares to local competitors like Shopware and JTL in the latest study from Uptain.

Here you will find the most interesting list of e-commerce events from September. Check if you didn’t miss anything!

Doofinder has introduced a new product recommendation feature designed to enhance the e-commerce shopping experience. Integrated with their search engine, this tool helps suggest relevant products to customers, making it easier for them to discover complementary items during their shopping journey. (Ad)

Google is taking stronger action against fake reviews by displaying warnings on Google Business Profile entries when suspicious activity is identified. Businesses that violate review policies may face penalties, such as temporary bans on new reviews or the removal of existing ones.

DHL Express is investing over €100 million in Q4 2024 to expand its air freight capacity and ground network, preparing for increased demand during the peak season.

Amazon has launched Export Central, allowing sellers to expand to 39 European countries with just three clicks, even in regions without an Amazon store. This tool is available to sellers in the Germany, UK, France, among others.