Category: Trends

What if I told you there is a channel you haven’t taped it yet,  that it will be your highest performing yet. While everyone’s talking about the latest digital marketing trends, some are tapping into the simple yet powerful world of SMS marketing. Don’t overlook SMS marketing as it is becoming one of the most profitable sales channels. SMS marketing is a direct and personal channel of communication between the…

(Source: Shutterstock) In today’s technology-driven market, finding the right developers is crucial for businesses that rely on technological capabilities. While the market offers a vast pool of IT specialists with diverse skills, experience, and work cultures, the abundance of resources makes the selection process even more complex and demanding. To successfully find developers for your project, you need to clearly define your expectations and business needs. Ultimately, your project’s success…

Serhii Symonov, CEO of Nova Post in Germany, shared what perspectives the company foresees in the German market, what competitive advantages it intends to use to win the favor of private and business clients, and what scaling plans it has for the coming year. Why did Nova Post enter the German market? Why is it interesting and what opportunities do you see for yourself here? The company entered the German…

Fraud’s been tricking people since way back. Back in 300 B.C, a Greek merchant named Hegestratos tried to cash in by sinking his own ship for insurance money. That was the first known fraud in history. The guy’s plan flopped, he got caught, and ended up drowning. The plan backfired! Hegestratos is sinking his own ship for insurance money Jump to the 1990s, and fraudsters found a new playground: the…

Is this payment method suitable for your business? In this post we are going to delve into the advantages and disadvantages of enabling direct bank payments. We will take a look at how opening a multi currency account may help your business both to drive sales, and save costs. (Ad)

In the intricate and ever-evolving realm of global logistics, a dynamic tapestry of trade routes weaves together businesses and consumers across the globe. As the pulse of commerce beats relentlessly, the performance of shipping carriers along major routes becomes a crucial focal point for businesses navigating the complexities of supply chain management. In this fast-paced environment, gaining insights into the dominance of top shipping carriers on key trade routes is…

Learn what changed in international shipping methods in the age of ecommerce inside. (Ad)

The Digital Markets Act (DMA) heralds a new era for digital giants like Google, Amazon or Meta, setting the stage for significant changes in the digital advertising landscape. Primarily, it places advertisers in a challenging position as they are required to revise their consent management practices to align with the new regulations. The DMA aims to curtail the dominant market power of large digital corporations within the European Union, striving…

Prospects go cold, internal bottlenecks slow the process, and your revenue goals slip further away. Advanced CRM integrations offer a solution, transforming your sales process into a lean, mean, deal-closing machine. A B2B sales cycle is highly complex for several reasons. Some common ones are the involvement of multiple stakeholders, extended decision-making periods, and a higher level of customization in the offered solutions.  Hence, in a highly competitive B2B SaaS…

Greenwashing Under the EU’s Watchful Eye: New Directives Aim to Restore Faith in Eco-Advertising The EU is declaring war on greenwashing with two new directives. With some considerable consequences for environmental advertising claims. Advertising with popular slogans such as “climate neutral” based on CO2 compensation will be banned. Online retailers should follow developments in this area closely and constantly review their communication with environmental claims. Climate change and species extinction…

In the age of e-commerce, businesses are increasingly looking to expand beyond the conventional bounds of their market. Nowe Kolory company steps in as a response to these needs, giving German companies access to the dynamically developing markets of southern Europe. Entrepreneurs who choose this option gain a unique opportunity to expand their business into markets such as Romania, Hungary, Bulgaria, Greece and Cyprus. Advantages of cross-border commerce: Cross-border commerce…