Category: Trends

Allegro stands as a major player in Poland’s e-commerce landscape, as it offers a dynamic marketplace that connects sellers with quite a vast audience of Polish consumers – over 20 million, to be exact. It’s a platform where diversity meets demand, with an extensive range of products across various categories. While we mentioned Poland only, Allegro is now present in six countries across Central and Eastern Europe, so you can…

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The retail landscape has always been dynamic, but the past year has brought its own set of challenges and insights, especially in the realm of consumer returns. The “2023 Consumer Returns in the Retail Industry” report sheds light on this critical aspect, offering valuable data for retailers aiming to navigate the complexities of returns management. Here, we delve deeper into the key findings of the report, exploring the implications for…

Incorporating AI into your eCommerce strategy has become a crucial step in staying competitive. From automating tasks to enhancing customer experiences, artificial intelligence (AI) offers a range of possibilities for improving digital workflows, business operations, and growth. Below, we will explore 14 practical ideas on how to leverage AI for your eCommerce business, making the most out of the available technologies. Key Statistics The importance of AI in eCommerce becomes…

The DACH e-commerce market, a vital part of Europe’s digital economy, is poised for expansive growth, with Switzerland’s market expected to reach USD 31.36 billion and Germany’s to hit an impressive USD 132.08 billion by 2029. Coupled with Austria’s projected market volume of USD 16.84 billion, these figures reflect a significant upward trajectory. Such growth generates vast amounts of data, offering e-commerce businesses an unparalleled opportunity to gain insights and…

This article was first published here. Providing a positive post-purchase experience is critical if you want to make your customers happy – and return to buy more. Let’s look at how brands, retailers, and manufacturers can improve their post-purchase experience, with six practical tips for companies of all sizes and stages in the DACH region. Many companies have one central goal in e-commerce: acquiring new customers. But what do you…

In recent years there has been a great development in shopping online rather than actually leaving the house on the hunt for your everyday necessities. Naturally so, since humanity is always a big fan of making life easy as can be, shopping online is just a given development as it doesn’t require leaving the house, standing anywhere in line, or having to deal with traffic – and all that in…

CBRE’s latest report, “E-Commerce in the Post-Pandemic Era” [1], provides valuable insights into the current dynamics of the e-commerce market in Europe. Germany, ranked as the second-largest e-commerce market in the region with an 18% share of total spending in euros, stands out prominently. While many Western European markets have either reverted to pre-pandemic e-commerce growth rates or are currently trailing behind, Germany continues its upward trajectory, surpassing its pre-pandemic…

Gen Z has redefined what it means to connect with brands. Born into a digital-first world, this generation demands more than catchy slogans or polished ads. They prioritize authenticity, values, and meaningful connections. If brands want to win over Gen Z, they need to create experiences that feel real, personalized, and aligned with the values that matter most to this socially conscious demographic. 1. Build authenticity through brand storytelling Gen…

(Source: covergenius.com) Consumer sentiment in Germany is set to rise with the general public expecting wages and salaries to grow this year. With that cautiously optimistic outlook, the willingness of consumers to begin buying will start to grow across e-commerce, retail, and consumer packaged goods. For example, revenue from the e-commerce market in Germany is projected to grow more than 11% to reach EU€106.5bn (US$116.80bn) in 2024. Yet, consumers are still…

With consumer behaviors shifting towards online shopping, innovative ecommerce business models and ideas are emerging as pathways to success. From unique product offerings to leveraging advanced technologies, the potential to create a successful business in the ecommerce realm has never been more exciting. Entrepreneurs have the chance to tap into niche markets, meet specific consumer needs, and build brands that stand out in the crowded online space. Profitable Ecommerce Business…

Filling your e-commerce store with high-quality product information can be time-consuming, especially if you have an extensive product portfolio – and even more so if you want to stand out in the international market.  The fact is that having a good understanding provides security. This also applies online – and to language. Many people do not feel fully comfortable using English, although they can understand it. And when it comes…