Category: Trends

SEO is a box of chocolates – you never know what you’re going to get, but every piece has the potential to delight. In the vast world of digital marketing, Local SEO emerges as the specialty selection, crafted to cater to those seeking to captivate a nearby audience. As e-commerce continues to flourish, understanding and implementing Local SEO strategies becomes not just advantageous, but essential for businesses aiming to stand…

The European e-commerce market is in a dynamic expansion phase, with forecasts showing a substantial increase from $599.39 billion in 2023 to a significant value of $880.70 billion by 2028. This trend represents a Compound Annual Growth Rate (CAGR) of 8% for the forecast period 2023-2028. This growth is fueled by the ever-increasing spread of the Internet, with 91% of people between 16 and 74 years in the European Union…

Perspective is a leading developer of e-commerce solutions on the Magento platform and is actively implementing innovations in its projects. This year, the company took part in iForum, the major IT event of Ukraine and Eastern Europe, where CEO Artur Potulny presented the use of ChatGPT artificial intelligence in e-commerce. It’s worth noting that the artificial intelligence landscape is currently undergoing a remarkable surge, characterized by the constant emergence of…

Abandoned carts are the bane of any online retailer. Every time someone fills up their cart and then leaves without making a purchase, you lose potential revenue. In fact, according to a study by the Baymard Institute, the average cart abandonment rate is a whopping 69.57%. That means that almost 7 out of every 10 people who put items in their cart won’t complete their purchase. 1. Send a Cart…

(Image courtesy of ©Westend61/Getty Images) Electronics retailer turns sourcing platform: over the past years, Conrad Electronic have been shifting their focus towards e-commerce and business customers, using an online marketplace as a launchpad. In this guest column, Rado Svec, the vice president of the Conrad Sourcing Platform, looks back at what got everything started, what has been learned so far, and why, these days, just selling products doesn’t cut it…

Source: reybex Cloud ERP There are many challenges associated with the evolution from B2B to B2C and e-commerce. Companies need new solutions to meet the increasing requirements. A SaaS ERP solution plays a decisive role in overcoming the various challenges of B2B in B2C. Companies are confronted with the following requirements during the transformation: 1. Changes in customer expectations 2. Greater complexity of multi-channel sales 3. Technological complexity 4. Data…

Welcome to the world of Amazon Marketing Cloud (AMC), an invaluable tool designed to enhance your journey on the Amazon platform. The Amazon Marketing Cloud (AMC) is a secure, privacy-friendly, dedicated cloud-based measurement and analytics solution. Enables holistic overview of campaign performance  Built on Amazon Web Services (AWS), AMC’s flexible environment provides advertisers like you with the ability to generate customized reports on event-level data, across multiple data sets. This…

The competition among online retailers is enormous. In addition to giants like Amazon and others, more and more small and medium-sized players are entering the market, eager to convince. Online commerce grows by around 44 percent per year – compared to just 5.7 percent annual growth for brick-and-mortar retail*. Those who do not offer their customers a top-notch buying experience on the internet have no chance in the contested market!…

(Source: Unsplash) Polish consumers, much like people worldwide, have wholeheartedly embraced e-commerce and its possibilities, such as access to products and services from all over the globe. However, with inflation prompting them to examine every grosz spent carefully, consumers are now concentrating on making well-informed purchase choices and buying only what they genuinely require. How can foreign entrepreneurs enter this market and succeed in such a challenging environment? In recent…

Short description: This article explores the transformative impact of Chatbots and Virtual  Shopping Assistants on customer support, providing a comprehensive insight into Generative  AI in e-commerce. It covers a detailed market overview, technology implementation,  benefits, challenges, and future outlooks. Introduction   Chatbots and Virtual Shopping Assistants have undergone a remarkable transformation and are now valuable helpers in customer support and e-commerce in general. Moving beyond traditional automated solutions, they have evolved…

As we reflect on the dynamic landscape of e-commerce in 2023, it’s clear that this year has been pivotal in shaping the future of online retail.  From groundbreaking technological innovations to profound shifts in consumer behavior, the industry has witnessed remarkable changes.  In this article, we dive into eleven key news stories that not only made headlines but also signaled major trends and transitions within the e-commerce sphere. These developments…