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State of AI-supported E-commerce for SMBs in 2024
How can SMBs leverage AI and other e-commerce trends to start selling online and run their business in 2024? Last year marked a disruptive shift in the digital industry: AI tools such as ChatGPT, which were made available to the mass market, multiplied at a rapid pace and became a helpful tool for retailers to create digital content and sell their products online. However, this is creating new challenges for…
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Bye-Bye Greenwashing! EU Says No to Misleading Eco-Advertising
Greenwashing Under the EU’s Watchful Eye: New Directives Aim to Restore Faith in Eco-Advertising The EU is declaring war on greenwashing with two new directives. With some considerable consequences for environmental advertising claims. Advertising with popular slogans such as “climate neutral” based on CO2 compensation will be banned. Online retailers should follow developments in this area closely and constantly review their communication with environmental claims. Climate change and species extinction…
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When you think Cross-Border Online Sales – Think Southern European Markets
In the age of e-commerce, businesses are increasingly looking to expand beyond the conventional bounds of their market. Nowe Kolory company steps in as a response to these needs, giving German companies access to the dynamically developing markets of southern Europe. Entrepreneurs who choose this option gain a unique opportunity to expand their business into markets such as Romania, Hungary, Bulgaria, Greece and Cyprus. Advantages of cross-border commerce: Cross-border commerce…
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Omnichannel in Europe
90 percent of Europeans want to buy omnichannel, according to the eCommerce 2023 Survey Report1. This shows that shopping between channels, searching for information, receiving shipments or making returns should be done both online and offline. And it is a must-have. So what does omnichannel shopping look like in Europe? Shopping and e-shopping have undergone a huge transformation in Europe in recent years. Both have undoubtedly been influenced by the…
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Gain New Insights Into the Cross-Border Payments and E-commerce Space – The Paypers’ New Report
With an educative undertone and a clear aim to address the challenges and subsequent emerging opportunities that the current cross-border payments and e-commerce landscape has to offer, the Cross-Border Payments and Ecommerce Report 2023–2024 follows an intuitive structure that allows you to dive into specific trends and ways to solve the challenges faced when considering an international expansion. How can this report help you get ahead of the competition? From…
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Revolutionising Data Trading: A Cutting-edge Solution 
Revolutionizing the data trading landscape, a pioneering solution steps forward in response to the elimination of third-party cookies and the growing challenges in lead generation. In an era characterized by the dynamic evolution of digital commerce, this transformative approach presents innovative alternatives, empowering both businesses and consumers in the effective utilization of data.  In the ever-evolving landscape of digital commerce, data has emerged as the cornerstone of business strategy. Companies,…
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Maximizing Business Growth with Technical SEO: A Guide for Marketers and Entrepreneurs
While most e-commerce marketing strategies focus on social media, content, and paid advertising, there’s a powerful, often overlooked weapon you can have in your arsenal: technical SEO. Broadly speaking, search engine optimization (SEO) is an aspect of online marketing that every marketer has an eye on. However, technical SEO goes a level deeper, beyond keywords and backlinks, delving into the technical infrastructure of your website. It’s not just about making…
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Integrating Multimedia into E-Commerce with Digital Flipbooks
In the ever-evolving world of e-commerce, staying ahead means embracing innovation that captivates your audience. The powerhouse behind the digital frontier where commerce and creativity converge is digital flipbooks. When you integrate multimedia into e-commerce with digital flipbooks, you step through a portal to a world where static product displays evolve into immersive narratives. From immersive visuals to seamless user experiences, using digital flipbooks is the catalyst for crafting digital…
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Amazon has grown its use of Rail & Sea to move products, reducing carbon emissions by almost 50%
You can benefit by leveraging Amazon’s network to reduce logistics costs & carbon footprint. Europe’s unique geographic landscape and infrastructure means that rail and sea routes are often a more efficient and even faster mode of transport for transporting goods. That is why we have been expanding the use of short sea routes and rail to transport packages and inventory across Europe in recent years. In 2023 alone, we grew…
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Keeping Up with the E-commerce Boom: Drivers, Challenges, and Key Trends
Over the past decade, we have seen remarkable growth in the eCommerce industry, with consumers increasingly turning to online platforms for their shopping needs. According to Statista, the global eCommerce market is expected to exceed €5.3 trillion by 2027, with online shopping set to account for 20% of retail globally – a trajectory demonstrating a fundamental long-term shift in our economies and lifestyles. As the world becomes more interconnected and…
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Why Retailers in the DACH Region Should Embrace Returns Instead of Avoiding Them
Research shows that avoiding returns is a top priority for online retailers in Germany, Austria, and Switzerland. However, with the right returns management strategies in place, returns can actually reduce losses and increase customer loyalty, according to delivery management software company, nShift. New research conducted by the German retail institute EHI on shipping and return management amongst online retailers in the DACH region, shows returns are the highest priority for…
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Navigating the Future of E-commerce: Implementing the European Accessibility Act (EAA) of the EU Directive 2019/882 with Omnichannel Communications
In 2019, the European Parliament and Council published and started implementing Directive 2019/882 – Accessibility requirements for products and services. The Directive 2019/882, set to take full effect in 2025, foresees a significant shift in the e-commerce landscape. This document comes in favour of people with disabilities, allowing them to benefit from the same services and products as any other citizen by promoting equality as it emphasizes the accessibility requirements…