Category: Trends

Businesses can enhance their offerings and foster customer loyalty by analyzing customer behavior, optimizing product strategies, and personalizing the customer experience. Additionally, leveraging e-commerce analytics enables businesses to identify market opportunities, allocate resources effectively, and monitor performance metrics for continuous improvement, ultimately leading to sustained success in the competitive digital landscape. What can E-commerce data and analytics tell you about your business? Every company has access to huge quantities of…

The RetailX Switzerland E-commerce Report 2022 provides an in-depth analysis of the Swiss economy from an e-commerce and multichannel retail perspective. The report, released in September 2022, offers a wealth of insights into the Swiss market, consumer behavior, sustainability trends, and the future of e-commerce in the country. Swiss Economy and E-commerce Despite the downgraded growth forecast due to the Russian invasion of Ukraine, the Swiss economy is well-positioned for…

The seamless blend of marketing and technology, or ‘martech’, has transformed the way businesses connect, engage, and convert their audiences in the digital era. The DACH region, encompassing Germany, Austria, and Switzerland, has been a hotbed for companies developing and utilizing innovative martech solutions. This article brings you an overview of the top 11 Martech companies in the DACH region shaping the digital marketing landscape. HubSpot  Berlin-based HubSpot has set…

Welcome to our start-of-month review of the most important news in the e-commerce industry. We’ve gathered the latest updates and insights to keep you informed about the trends and events shaping the sector. Let’s dive in! Deloitte Digital and Salesforce Unleash Trusted AI for CRM Deloitte Digital and Salesforce have announced a collaboration to provide businesses worldwide with the strategies and accelerators they need to deploy trusted AI for CRM.…

On June 20 and 21, the K5 FUTURE RETAIL CONFERENCE 2023 once again opened its doors for the most important and influential summit meeting of online retail in the DACH region. Held at the ESTREL Berlin, the K5 Conference spanned two Expo Halls, 2 Main Stages, 4 Expo Stages, several Masterclasses, various networking areas, an exclusive FEMALE in RETAIL Area and a newly established GREEN ZONE. Already on the eve…

With the rapid spread of internet technology, it has become the norm for people to make orders for goods and services they need in their houses or while on the go with their smartphones. This has created a massive opportunity which businesses have increasingly embraced. Today, it is estimated that around 26 million e-commerce websites exist with even more joining the number every day.  However, e-commerce businesses are not confining…

Brick-and-mortar retail has faced many challenges in recent years but has remained strong. Inflation and COVID put dramatic pressure, but the sector adapted and proved its relevance despite these obstacles.  Many companies have also uncovered opportunities to establish new channels, grow into new markets, and cater to new audience segments. This paper looks at the key trends likely to shape the retail landscape in 2023. Stay with us, or read…

The Global E-commerce Trends Report by J.P. Morgan is a treasure trove of information for businesses and consumers alike. It meticulously dissects the e-commerce landscapes of various countries, offering data-driven insights into market dynamics, consumer behavior, and emerging trends.  In this article, we will delve deeper into the key takeaways from the report, focusing on the e-commerce landscapes of six different countries: France, Mexico, Switzerland, Italy, the Czech Republic, and…

Germany’s digital landscape is evolving at breakneck speed, with e-commerce emerging as a dominant player. As the digital world expands, e-commerce’s reach extends, penetrating deeper into consumers’ lives and businesses’ operations. The forecast for the next few years paints a promising picture for e-commerce in Germany, with a steady increase in user penetration expected from 2023 to 2027. The Forecasted Growth: A Testament to Digital Shopping The forecasted growth of…

Mobile app development is one of the world’s most dynamic and speedily evolving areas. Each year, technologies transforming the development of mobile applications for diverse platforms emerge globally. Consequently, the future of mobile app development is shaping with a bold leap as developers integrate AI-powered elements and intensify the prevalence of voice activation. To ensure the protection of their clients while using their apps, establishments must persist in being up-to-date…

One of the most frequently asked questions in the realm of digital business technology is whether it’s a good idea to opt for a custom mobile application to enhance customer satisfaction. You may already have a Progressive Web Application (PWA) and explore ways to expand further, or you may actually be at the stage of choosing the best technology to support your software project. Either way, what you need to…