E-commerce Germany Awards 2027: Submit your entry
Could your solution be among Germany’s best in e-commerce? The E-commerce Germany Awards 2027 are now accepting entries across 12 categories, offering a chance to gain visibility among industry professionals. Discover how to enter, what you can gain and how to make your application stand out before the November 13 deadline.
The E-commerce Germany Awards 2027 is now open for entries. For its 10th edition, Germany’s first e-commerce industry competition invites solution providers active in the German market to compete in 1 of 12 categories.
Participants get exposure to more than 24,000 e-commerce professionals and a Jury from brands such as flaconi, Breuninger, C&A and MediaMarkt. Entries close on 13 November 2026, less than three weeks from now, and the Winners will be announced on 17 February 2027 at E-commerce Berlin Expo.
Key dates
| Stage | Date |
| Submissions open | 26 October 2026 |
| Submissions close | 13 November 2026, 23:59 CET |
| Public voting | 18 November – 4 December 2026, 17:00 CET |
| Jury evaluation | 15 December 2026 – 15 January 2027 |
| Announcement of Winners at the Awards Ceremony | 17 February 2027 at Messe Berlin (day one of E-commerce Berlin Expo) |
Ten editions of recognizing e-commerce excellence
Launched in 2018 by E-commerce Berlin Expo, the E-commerce Germany Awards recognize the companies that power online retail in Germany, from payments and logistics to marketing, analytics and commerce platforms. In recent years, each edition has attracted more than 350 entries and over 20,000 online voters.
The contest is open to SMEs and large enterprises alike. Established players benefit from the opportunity to reinforce their position, while newcomers and international companies entering the German market can gain visibility and build credibility among e-commerce decision-makers.
The contest gives companies of all sizes the opportunity to showcase solutions they believe deserve wider recognition across 12 award categories:
- Sales & Marketing
- Platforms & Commerce Tools
- Payment & Fintech
- Analytics & BI
- Agency Showcase
- Global Commerce & Expansion
- Logistics & Delivery
- Fulfillment & Optimization
- Personalization & CX
- Communication & Engagement
- Omnichannel & Integration
- Multichannel & Marketplace Tools
Why should you enter the E-commerce Germany Awards 2027?
Germany is one of Europe’s largest e-commerce markets, and buyers there look for proof before they choose a partner.
Winning in the E-commerce Germany Awards gives you that proof in a form people recognize:
• Visibility: your solution is presented to a community of more than 24,000 e-commerce professionals and leading brands.
• Credibility: Being shortlisted through a public vote and evaluated by a jury of senior e-commerce leaders provides independent recognition that contestants can highlight in sales presentations, on their websites, and across social media.
• Market entry: for international companies, the contest is a quick way to get known in the German market without a large marketing budget.
• Network: The Awards Ceremony at E-commerce Berlin Expo puts you in the same room as retailers, brands and potential partners.
Convinced? Don’t wait any longer, submit your entry now! It only takes 5 minutes.
How to enter the E-commerce Germany Awards 2027?
Any solution provider active in the German e-commerce market can take part.
Entering takes three steps:
1. Choose your category. Select the one category that best represents your solution.
2. Prepare your entry. Highlight your company’s achievements, backed by results or case studies.
3. Submit your application. Follow the guidelines on the official submission page before 13 November 2026, 23:59 CET.
Submitting an entry is free of charge. A €450 fee applies only to the top 10 Finalists in each category who advance to the Jury voting stage. The fee includes guaranteed promotional exposure across the organizer’s digital channels.
Contest stages
Once the submission stage closes and all entries have been verified, the e-commerce community can vote for their favorites from 18 November to 4 December 2026, 17:00 CET. The top 10 solutions in each category then advance to the Jury evaluation stage, where a panel of industry experts selects the Winners in each category who get 1st, 2nd and 3rd place respectively.
Tip for participants: Once your entry is live, encourage your clients and partners to vote for you. Don’t miss this opportunity to gain support and increase your chances of advancing to the next stage!
Tips for a strong entry
Entries are judged first by the community and then by experienced e-commerce practitioners, so a good application works for both:
1. Pick your strongest category. Enter the solution where you have the clearest results, not the one with the most features.
2. Lead with numbers. Conversion uplift, cost savings, delivery times or revenue growth say more than general claims.
3. Show real clients. A short case study from a merchant using your solution makes your results concrete and credible.
4. Write plainly. Jurors read many entries, so explain what your solution does and why it matters in clear, straightforward language.
5. Plan your voting campaign. Line up newsletters, social posts and messages to clients for 18 November, when public voting opens, asking for support.
Meet the 2027 Jury
This year’s jurors bring years of experience from retail, fashion, beauty, marketplaces, consulting and industry associations.
| Juror | Position | Company |
| Alessandra Bosco | Director Brand E-commerce | 11teamsports |
| Arne Vogt | Independent Go-to-Market Leader | ARTAVO |
| Daniel Wishnia | Chief Digital Transformation Officer (CDTO) | Aroundtown SA |
| Stefan Klose | Principal Product Manager Marketplace | BESTSECRET |
| Emilija Milevska Velkovski | Customer Journey & CRO Manager | Breuninger |
| Shivany Powani | Program Management Lead | C&A |
| Elena Kelava | Head of Customer Marketing | camel active – Bültel Worldwide Fashion |
| Heinrich Traude | Director Strategy & Business Processes | fashionette |
| Julia Piep | Head of CRM | flaconi |
| Cathrin M. Daniel | Policy Advisor Digitalization & Internet Policy | Handelsverband Deutschland (HDE) |
| Gianluca Randisi | Chief Product & Technology Officer | home24 |
| Mihai Irinel Popescu | Digital Business Consultant | IBM iX DACH |
| Oke Harms | Founder and Owner | Kickerkult |
| Debora Donadello | Head of Digital Product | KoRo |
| Dorit Posdorf | Chief Digital Officer | Maniko-Nails |
| Bastian Herr | Head of Marketplace Switzerland & Austria | MediaMarkt |
| Frank Metz | Managing Owner | Metz Digital Consulting |
| Johannes Janßen | Head of Operations at home360 | Musterhaus.net GmbH |
| Ge Wang | Director Marketplace | PURISH GmbH |
| Seraidi Chesney Sosa | D2C Project Manager IT & E-commerce | schleich |
| Tino Haller | CEO | SKY ENERGY GmbH |
| Debora Donadello | Head of Digital Product | KoRo |
| Stefan Wolk | Director E-Commerce / Sales & Digital Innovation | Fielmann |
| Sascha Netuschil | Domain Lead AI & Data Science Services | Bonprix |
| Benedikt Pestel | Director Retail & Omnichannel | HOLY |
| Florian Wüst | Director Product – Customer Experience | Lampenwelt GmbH |
| Marcele Guimarães | Head of International Expansion | Glow25 |
| Alexander Senning | Director Marketing EMEA | camel active EMEA | Bueltel Worldwide Fashion GmbH & Co. KG |
| Stephanie Weber | Head of Experience & Insights | Fielmann |
| Clarisse Pieter | Senior Country Manager Benelux || 🌐 Global Market Expansion | Glow25 |
| Esther Friede | Head of Marketing – Germany | Vitamin Well Group (Barebells, NOCCO, Vitamin Well) |
What Finalists and winners gain
E-commerce Berlin Expo promotes Finalists and Winners across its digital channels, helping them raise brand visibility and strengthen their presence in the German e-commerce market.
Winners are announced on stage at the Awards Ceremony on 17 February 2027, during the first day of E-commerce Berlin Expo at Messe Berlin. There, all Finalists can celebrate their results, meet potential partners and exchange ideas with the people shaping e-commerce.
Entering the contest gives your company a valuable opportunity to gain recognition as a leading provider of e-commerce solutions in the German market. Don’t miss your chance to stand out and get your solution noticed. Submit your entry while applications are still open!
Curious about last year’s Winners? Here they are
The 2026 edition set a high bar. Finalists ranged from global names such as Algolia and Amplitude to German specialists like JTL-Software, Pimcore and weclapp.
Among the category winners were:
• Sendcloud – Logistics & Delivery
• Brevo – Communication & Engagement
• Productsup – Sales & Marketing
• Kaufland Global Marketplace – Global Commerce & Expansion
• NOVALNET AG – Payment & Fintech
• Luigi’s Box – Personalization & CX
See all Winners and Finalists of the E-commerce Germany Awards 2026.
Ready to compete?
The 10th edition is the right moment to put your solution in front of Germany’s e-commerce community. Submissions are open now and close on 13 November 2026 at 23:59 CET.
Don’t waste this opportunity to promote your solution and gain credibility from industry professionals. Take a few minutes to apply and give your tool a chance to shine!
FAQ: E-commerce Germany Awards 2027
Who can enter the contest?
Any solution provider active in the German e-commerce market, including international companies expanding into Germany.
Does it cost anything to enter?
No. Submission is free. Only the top 10 Finalists in each category pay a €450 fee, which includes guaranteed promotion on the organizer’s digital channels.
When is the deadline for submissions?
13 November 2026 at 23:59 CET.
Which category should I choose?
The one that best represents your solution best. If you have trouble choosing, please contact our team under awards@ecommerceberlin.com, we’ll be happy to guide you.
How are the winners chosen?
A public vote (18 November – 4 December 2026, 17:00 CET) selects the top 10 per category, and an expert Jury then votes for the Winners who get 1st, 2nd and 3rd place respectively in each category.
When and where are the winners announced?
At the Awards Ceremony on 17 February 2027 at Messe Berlin, on day one of E-commerce Berlin Expo.
