Instagram tests making reels the default view — what it means for users

Instagram is testing a major change that could reshape how users experience the app. In a move that mirrors TikTok’s interface, the company has begun experimenting with making Instagram reels the default view when users open the app.

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This test, which is currently rolling out to a small group of users in India, could mark a significant shift in how people interact with Instagram — one that highlights the platform’s growing focus on short-form video content.

Instagram reels could soon be the first tab you see

Adam Mosseri, Instagram’s head, announced the update via Threads, explaining that reels and direct messages have driven most of Instagram’s growth in recent years. Because of that, the company is “exploring making them the first two tabs” users see upon opening the app.

Currently, the reels tab is the fourth option on the Instagram navigation bar. Making Instagram reels the default view means users would skip the traditional Home feed altogether and jump straight into short-form videos.

Mosseri emphasized that this is just a test — and users who opt into the new layout can easily switch back. Still, the decision to experiment with this change suggests Instagram is paying close attention to how users consume video content.

A strategic move in the battle with TikTok

It’s no secret that Instagram has been competing head-to-head with TikTok for user attention. TikTok’s default feed design – which instantly launches users into a stream of videos – has proven to be incredibly effective in keeping people engaged.

By testing Instagram reels as the default view, Meta seems to be taking a page from TikTok’s playbook. If the test proves successful, this could signal a broader rollout in the near future, making Reels the centerpiece of the Instagram experience.

Why this change makes sense for Instagram

The focus on reels isn’t just about copying TikTok – it’s a data-driven move. Mosseri noted that reels and DMs are responsible for nearly all of Instagram’s recent growth. In other words, users are already spending most of their time watching videos and messaging friends rather than scrolling through traditional photo posts.

By prioritizing reels, Instagram could streamline the experience to better match user behavior and keep engagement levels high. The move also aligns with the broader shift in social media toward video-first content.

Hints of a wider rollout

Though the current test is small, there are clear signs that Instagram is preparing for a larger rollout. For instance, the platform’s recently launched iPad app already puts Reels front and center – a strong indicator that the company is experimenting with reels-first design across devices.

If the feedback from this test is positive, users worldwide could soon open Instagram and land directly in Reels – signaling a new era for how we interact with one of the world’s most popular social apps.

What this means for creators and brands

For content creators and businesses, this potential change is huge. If Instagram reels become the default view, it will significantly increase the visibility of video content, making Reels an even more powerful tool for reach and engagement.

Brands that haven’t yet invested in Reels may soon find themselves needing to adapt fast. The update could redefine content strategies across the platform, reinforcing the importance of vertical video and short-form storytelling.

Final thoughts

While this is still a limited test, the decision to explore Instagram reels as the default view shows a clear commitment to short-form video as the future of the platform. Whether this change will delight users or spark backlash remains to be seen but one thing is certain: Instagram is betting big on reels.

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