New name, same expertise: Händlerbund SellerDay focuses on legal expertise and growth in e-commerce

After nine years as “Amazon SellerDay,” Händlerbund, Germany’s leading LegalTech, is further developing it’s successful conference which will now open up to the entire world of e-commerce under the new name Händlerbund SellerDay. For the first time, the event is consciously aimed at everyone engaged in digital trade – from ambitious small businesses and established multichannel retailers to international e-commerce companies.

What began as a specialized platform for Amazon sellers has grown alongside the demands of the industry. Online retail is now more diverse than ever: In addition to the marketplace giant Amazon, alternative platforms and AI-driven business models are becoming increasingly important. What they all share is the desire for legal security and clarity in the ever-expanding requirements of e-commerce. This is precisely where Händlerbund places its focus.

More stages, more perspectives

Even with its new orientation, Amazon remains a central topic. On additional stages, Händlerbund SellerDay will highlight strategies, trends, and best practices related to international marketplace leaders. At the same time, alternative marketplaces, D2C models, platform diversification, and current AI applications will take center stage.

From automation in day-to-day operations and data-driven decision-making to innovative marketing strategies, the program addresses the topics that concern online retailers today and in the future.

Workshops for peer-level exchange

A new addition to the expanded concept is extra workshop spaces designed to facilitate intensive exchange and practical discussions. In smaller groups, participants can explore specific issues in greater depth and benefit from the expertise of experienced industry professionals.

Topics range from small business challenges and affiliate marketing strategies to tax-related issues in internationalization. The aim is to provide concrete solutions and strengthen knowledge transfer within the community.

A platform for the entire e-commerce community

With its new direction, Händlerbund underlines its ambition to serve as a central hub for the entire online retail sector. Händlerbund SellerDay thus becomes a platform for everyone who sells products or services online – regardless of sales channel or business model.

In addition to expert presentations and workshops, the event offers extensive networking opportunities as well as direct exchange with industry experts and solution partners. Participants will gain inspiration for growth, legal security, and sustainable business models in an increasingly dynamic market environment.

Event highlights at a glance

Date: Thursday, October 29, 2026
Location: Congress Center Leipzig, Seehausener Allee 1, 04356 Leipzig
Highlights: Pre-event bowling evening, networking, all-inclusive catering, and after-show party

More information and tickets under: https://www.haendlerbund.de/de/termine/haendlerbund-sellerday 

Contact/Press Inquiries: Ricarda Eichler / events@haendlerbund.de

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