Topic
  • Trends

Advanced automation for WhatsApp responses in e-commerce

WhatsApp has revolutionized e-commerce communication with its 98% open rate, personalized interactions, and AI-driven automation. Tools like Spoki empower businesses to leverage WhatsApp’s potential for bulk messaging, CRM integration, and seamless payment options, driving sales, customer satisfaction, and long-term loyalty. (Ad)

  • Trends

Mastering multichannel operations: Strategies for SMEs in 2025

In 2025, SMEs in the DACH region are thriving with a multichannel strategy, balancing the agility of online sales and the reliability of offline operations. This dual-channel approach is driving growth, resilience, and adaptability in an ever-evolving business landscape. (Ad)

  • Trends

From ROAS to profits: Make PMax work for your bottom line

Google’s Performance Max (PMax) campaigns offer powerful automation to optimize ads across channels, but without strategic inputs, they risk chasing inefficiencies. By leveraging multi-dimensional data, custom ROAS targets, and dynamic budget allocation, businesses can transform PMax into a growth engine that aligns with their unique goals. (Ad)

  • Trends

Organic positioning of listings: The secrets of relevance and content on the eMAG marketplace

Discover the secrets to boosting your eMAG listings with optimized titles, compelling descriptions, and high-impact visuals. Learn how following eMAG’s guidelines can enhance your product’s visibility, improve conversion rates, and give you a competitive edge in the marketplace. (Ad)

  • News

What you need to know about last mile in e-commerce

What are the critical aspects of last mile delivery in e-commerce? Gain knowledge on strategies to improve efficiency and meet customer expectations.

  • Trends

Evolving payment security and compliance standards: What businesses need to know in 2025

Stay ahead in 2024 by mastering evolving payment security and compliance standards! Discover how businesses can combat rising cyber threats, embrace advanced technologies, and prepare for game-changing regulations like the Digital Operational Resilience Act (DORA) to build trust and resilience in the digital economy. (Ad)

  • Interviews

Mastering data-driven marketing and cookieless future: Insights from Marc Feiertag of Smarketer on the EGN Podcast

In this episode of the EGN Podcast, our host Efe von Thenen explores the evolving landscape of data-driven marketing and online advertising with Marc Feiertag, Chief Revenue Officer at Smarketer, one of the leading Google Ads agencies in the DACH region.

  • Trends

How TEMU is helping sellers to go global

Discover how Temu is transforming global e-commerce by empowering sellers to connect directly with a worldwide audience. With its innovative direct-from-factory model, unmatched affordability, and seamless user experience, Temu is revolutionizing shopping habits while helping small businesses thrive in over 80 markets globally—find out how you can be part of this success story! (Ad)

Top loyalty programs for online customers in Germany
  • Top lists

Top loyalty programs for online customers in Germany

Uncover the leading loyalty programs for online shoppers in Germany. Learn how to earn more rewards and enjoy a superior shopping experience today.

  • Trends

Shop smart, shop mobile: How shopping apps are redefining retail

Mobile shopping apps are transforming retail, becoming the go-to choice for shoppers. With higher engagement, bigger order values, and gamification features, apps drive loyalty and sales like never before. Discover how embracing mobile-first strategies can boost your business and create unforgettable shopping experiences! (Ad)

  • Trends

The internationalisation of e-commerce 

Expand your e-commerce business beyond borders with ease! Learn how online marketplaces simplify international sales, offering access to new markets, customer bases, and cutting-edge tools. Discover the benefits of platforms like Kaufland Global Marketplace to drive cross-border growth efficiently and profitably! (Ad)

  • Trends

Why default Google Shopping Ads strategies cost e-commerce businesses big money

Are default Google Shopping Ads draining your e-commerce budget? Learn why over 80% of ad spend often goes to products that don’t sell and how smarter strategies can unlock higher ROI. Discover actionable tips to optimize your ad budget and outpace rising CPC trends—don’t miss this essential guide! (Ad)

  • Trends

CMC Genesys Compact: A revolution in e-commerce packaging automation

Unlock the secrets to smarter e-commerce packaging with insights into right-sized packaging, cost efficiency, sustainability, and enhancing customer satisfaction. Learn how innovative solutions like the CMC Genesys Compactcan transform your operations. (Ad)

  • Expo and Awards

Shape the future of e-commerce: EGA public voting is now open!

Our contest known as E-commerce Germany Awards honors innovations that enhance the efficiency and effectiveness of e-commerce. Public voting offers you the opportunity to recognize and support these remarkable achievements. Vote now and help shape the future of the industry!

  • Trends

How e-commerce businesses can optimize warehouse operations to stay competitive in 2025

Unlock the future of e-commerce success with cutting-edge automation! Learn how innovative intralogistics solutions can streamline warehouse operations, improve efficiency, and meet the ever-growing demand for faster deliveries in 2025. Read on to stay competitive! (Ad)

  • Trends

Unleashing the power of data to scale your e-commerce in 2025: The secret to smarter growth

Discover how cutting-edge data analytics is transforming e-commerce in 2025. In “Unleashing the Power of Data to Scale Your E-commerce in 2025: The Secret to Smarter Growth,” uncover actionable insights and proven strategies to optimize your campaigns, maximize ROI, and stay ahead in the competitive landscape. (Ad)

  • Trends

Why German e-commerce businesses choose Poland as a fulfillment center location?

Discover why Poland is becoming the top choice for German e-commerce businesses seeking efficient logistics solutions. From cost savings and modern infrastructure to unmatched flexibility and strategic market access, explore how Polish fulfillment centers are reshaping cross-border e-commerce dynamics. (Ad)

  • Trends

What to consider for international deliveries in 2025?

Discover the key strategies for successful international deliveries in 2025! From navigating customs and taxes to meeting customer demands for speed, transparency, and sustainability, this article is your ultimate guide to thriving in global e-commerce markets. Dive in to unlock practical tips for optimizing your shipping process and delighting your customers worldwide. (Ad)

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