Mastering cross-border e-Commerce: insights from Kathrin Hösl on the EGN Podcast

In the latest episode of the EGN Podcast, hosted by Efe von Thenen, Kathrin Hösl, the Chief Commercial Officer at exporto, shares her expertise on navigating the complex world of cross-border e-commerce. With over a decade of experience in the industry, Kathrin offers valuable insights into the challenges and opportunities that come with expanding into international markets.

Kathrin Hösl began by highlighting the significant hurdles that smaller companies face when entering the cross-border e-commerce arena. Increased paperwork and regulatory demands, particularly post-Brexit, have pushed many smaller players out of the market. She discussed how companies like exporto are stepping in to fill the gap, providing innovative solutions that streamline international trade processes, making them more accessible and efficient for businesses of all sizes.

The State of German E-Commerce

Our guest offered a candid assessment of the current state of the German e-commerce market, describing it as somewhat stagnant compared to other European markets. She noted a certain caution among German businesses, contrasting this with the more dynamic approaches seen in countries like Switzerland and the Nordics. In these markets, companies are quicker to adapt and experiment with new strategies, reflecting a more proactive mindset that Kathrin believes could benefit German businesses as well.

Sustainability and the Future of E-Commerce

Sustainability is a crucial topic in e-commerce, and in our talk Kathrin emphasized the importance of logistics and packaging innovations in reducing environmental impact. She also explained how exporto is working to make cross-border logistics not only more efficient but also more sustainable, addressing the growing consumer demand for eco-friendly practices.

Practical Advice for Brands Looking to Expand Internationally

Additionally Kathrin provided practical advice for brands aiming to expand their reach beyond the EU. From handling customs and taxes to ensuring smooth delivery and returns, she stressed the importance of being proactive and bold in navigating the complexities of cross-border trade. According to Kathrin, those who embrace new opportunities and are willing to experiment are the ones most likely to succeed in the competitive global market.

Want to hear more from Kathrin? Watch the full episode below:

Can’t watch? No problem. It is also available on Spotify and Apple Podcast.

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