Sage now offers Embedded Services in Germany and other European countries

Sage, a leading provider of tailored solutions for SMEs in accounting, finance, ERP, HR, and payroll, is now offering its Embedded Services in Germany. Initially launched in the UK, Sage is now expanding these services to North America and Europe.

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Sage Embedded Services allow banks, fintechs, and software providers to seamlessly integrate accounting, reporting, and compliance functions into their own products. This enables them to offer small business customers tools to save time, stay compliant, and make smarter business decisions. Platform partners benefit from Embedded Services by being able to offer accounting functionality without facing the complexity or cost of developing their own solutions.

Solution to deepening customer engagement

Embedded Services aim to equip platform partners with features that deepen customer engagement, foster loyalty, and enable sustainable growth through improved user experiences. By launching these services in various European countries, Sage is responding to growing demand from small businesses for simplified management features embedded directly into the ecosystem of applications they use daily. This ensures access to essential financial tools—such as accounting, reporting, and compliance—without requiring businesses to switch platforms or drastically alter their existing workflows.

“Today, small businesses demand integrated all-in-one solutions that streamline daily operations and manage finances in real-time within their familiar digital environment,” says Gordon Stuart, SVP Operations Fintech & Embedded Services at Sage. “By launching Embedded Services in multiple European countries, Sage is meeting the needs of banks and platforms that want to offer accounting features within the apps small businesses already use every day.”

Benefits for platform partners

Embedded Services offer banks, fintechs, and software providers a powerful way to differentiate their offerings by embedding accounting, reporting, and compliance tools directly into their own products. This enables them to meet more of their customers’ everyday financial needs while delivering a unified, seamless experience.

With Sage Embedded Services, partners gain the opportunity to:

• Reduce time to market and lower the technical barriers of creating and maintaining new offerings through Sage’s “headless APIs”;
• Deliver tailored solutions with modular accounting features customized to specific customer needs;
• Increase customer retention by making their apps more useful, engaging, and integrated into the customer’s daily workflows;
• Unlock new revenue streams through value-added, monetizable features.

For small businesses and the platform partner ecosystem

Sage Embedded Services are designed for organizations developing digital products used by freelancers and small businesses, such as online banks, fintech providers, and vertical-specific software companies. The services are modular, allowing platform partners to integrate them directly:

• Multi-dimensional general ledger
• Real-time financial reporting
• Customizable insights and analytics

Depending on the region, additional features like carbon footprint accounting, collaboration with external accountants, and more may be available. All features are modular and designed as white-label solutions, allowing partners to determine how they are designed and delivered, while leveraging Sage’s expertise.

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