The company aims to become the world’s most sought-after fashion lingerie brand.
German fashion startup saint sass has secured $5 million in fresh funding to accelerate its expansion into the US market and broaden its product range. The third financing round saw participation from Infinitas Capital led by Robin Laube, with additional participation from real estate entrepreneur and business angel Daniel Bronk.
Founded in 2021 by Vivien Wysocki and Larissa Schmid, saint sass began with bold statement tights and quickly evolved into a cult fashion brand known for its unapologetic messaging and celebrity traction. High-profile fans such as Madonna, Paris Hilton, and Kendall Jenner have helped push the Berlin-based label into the international spotlight, especially in the United States – now its fastest-growing market.
“The special thing about this round is we found people who immediately understood our vision” said co-founder Larissa Schmid on LinkedIn.
With the new capital, saint sass plans to:
- scale internationally, with a core focus on the US market
- further evolve from tights to a full fashion-lingerie offering,
- launch brand activations in the US.
The founders’ ability to build both cultural relevance and commercial traction hasn’t gone unnoticed. Earlier this year, Vivien Wysocki and Larissa Schmid were both named to the Forbes 30 Under 30 Europe list for their work in fashion and e-commerce.
What started as a niche direct-to-consumer (DTC) label has grown into a mission-driven fashion movement – built on a high-retention business model, loyal customer base, and powerful brand storytelling. The company is on track to hit $10 million in revenue by the end of 2025.
Reflecting on the journey, Vivien Wysocki shared: “I still remember the first day in our office, our first launch in 2021, the first tears, the first problems – and how we packed every single pair of tights by hand. A lot has changed since then, but one thing has stayed the same and only grown stronger: saint sass is not just about looking good. It’s about feeling free”. She adds: “Our vision is to become the most sought-after fashion lingerie brand of the new generation – worldwide.”
As saint sass prepares for its next chapter, its message is clear: boldness sells, and values matter.
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