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Mobile shopping apps are no longer just an extra feature for online stores—they’re becoming the main way people shop. Data from BeyondCart shows that shoppers are turning to apps more than ever, and businesses using apps are seeing incredible results.
Mobile apps are catching up to web stores
Mobile apps now account for a huge chunk of sales in industries like fashion, beauty, and food. For example:
- Fashion apps generate 45% of sales.
- Beauty and cosmetics apps bring in nearly 50%.
- Even for food and beverages, mobile apps are neck-and-neck with web stores.
People love using apps
Here’s why mobile apps are winning:
- They’re convenient: Shopping through an app is faster and easier.
- They keep shoppers engaged: Features like push notifications remind users of sales, discounts, or new products.
- They lead to bigger orders: On average, app users spend more than web shoppers. For example, during Holiday season, app orders were 15% higher in value than web orders.
Holiday season: A mobile shopping peak
Last Holiday season, apps managed by BeyondCart saw a huge boost:
- Shoppers spent a combined total of over 3,229 hours in the apps—up from 2,300 hours during a regular week.
- Apps recorded 2.2 million page views and 365,087 product views.
- Over 91,000 items were added to carts, resulting in $1.72 million in sales.
Gamification keeps customers coming back
Gamification is also making apps more fun and rewarding. Features like spinning wheels and prize codes encouraged over 20,000 users to participate, and many placed orders right after receiving their rewards. This not only keeps shoppers engaged but also boosts loyalty.
The future is mobile
Mobile apps are here to stay. They’re not just about shopping—they’re about creating an experience that customers love. Businesses that adopt apps with features like gamification, push notifications, and seamless checkout are setting themselves up for long-term success.
If you’re not thinking mobile-first, you might be missing out. BeyondCart is helping brands get ahead with apps that drive sales, increase engagement, and keep customers coming back for more.
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