At the recent E-commerce Germany Awards 2025, one company stood out impressively in the category of Best IT Infrastructure & Cloud Solution: maxcluster. We had the pleasure of speaking directly with the team behind this winning solution to delve into their innovation, goals, and the inspiration behind their Managed e-commerce hosting solution.
maxcluster specializes in designing and managing scalable, fail-safe, and high-performance web clusters tailored specifically for online stores and e-commerce applications. Their approach simplifies complex technologies such as Varnish, Redis, Solr, Elasticsearch, and Sphinx, ensuring optimal load times and security, making these sophisticated tools accessible and straightforward for ambitious agencies and store operators.
Managed e-commerce hosting
The solution maxcluster submitted for the E-commerce Germany Awards contest – Managed e-commerce hosting – was born out of the firm conviction that online trade will dominate both B2C and B2B markets. “We want to define the future of online shops,” they explained, emphasizing how their open-source hosting solution empowers SMEs and agencies to gain more flexibility, security, quality, and data sovereignty, ultimately creating a competitive edge.
Benefits for e-commerce businesses
According to the company, the top three competitive advantages of their solution are:
- Maximum performance: High-quality, scalable hardware with 99.99% annual availability.
- 24/7 support: Reliable, experienced, personal support and proactive monitoring.
- Ease of administration: Preconfigured yet customizable best practice settings.
Focused exclusively on high-demand e-commerce applications, maxcluster’s solution ensures maximum performance, even during peak traffic periods, providing unmatched reliability and stability to online businesses.
Continuous evolution and future plans
Innovation remains central to maxcluster’s ethos. Their team consistently explores new technologies, with particular attention to the rising influence of AI, aiming always to enhance their products based on evolving customer needs and industry trends.
While their primary focus remains e-commerce hosting, maxcluster also collaborates with partners, offering a broader platform of services to enhance the overall e-commerce ecosystem. But they know what is the most important:
“Our goal has always been to make our customers more successful,” the representatives of maxcluster firmly stated, underscoring customer success as their highest priority.
Participating in the E-commerce Germany Awards 2025
Interestingly, maxcluster had been hesitant to enter industry awards despite their long-standing presence. However, the E-commerce Germany Awards provided a valuable platform for highlighting essential but often overlooked infrastructure solutions, prompting their enthusiastic participation.
When we asked about their favourite moment beyond winning, maxcluster’s team emphasized that they deeply valued the vigorous community support during the pre-voting stage.
Their advice to future participants? “Have courage, trust your community, and most importantly, believe in your product.”
While currently enjoying their victory, maxcluster already hints at potentially returning next year, eager perhaps to share further innovations.
What about you? Are you interested in E-commerce Germany Awards?
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