AI in Germany is viewed more positively than in many Western countries, according to a YouGov survey, despite ongoing concerns about jobs, democracy, and media.

This edition’s AI, Data & Automation zone features an impressive lineup of exhibitors who solve some of the industry’s toughest challenges: from data quality and analytics to dynamic pricing, UX optimization, and privacy-first data tools. See who’ll you meet at E-commerce Berlin Expo 2026!

New shopping research in ChatGPT delivers personalized product guides using smart questions, deep research, and real-time refinement across reliable sources.

What will retail look like in the age of AI? Dara Kossok-Spieß joins Behind the Click to discuss Europe’s digital transformation, the future of shopping, and how retailers can prepare for the coming wave of AI agents.

Learn how European retailers can use AI to personalize shopping experiences while staying compliant with the EU AI Act in 2026. Practical, simple guidance.

Discover how DooFinder’s new AI Assistant is transforming eCommerce with conversational shopping, real-time product guidance, and intelligent visual tagging – creating more human, seamless, and personalized online experiences. (Ad)

Shopify reports massive growth driven by AI-powered shopping agents, with AI traffic up 7x and AI-driven orders surging 11x.

Google’s AI Mode has officially launched in Germany, transforming the search experience. Learn what this means for advertisers, publishers, and SEO strategies, and how businesses can adapt to the new AI-driven search landscape.

Discover how OTTO is transforming model photography with generative AI.

See how well-known brands are personalizing their online shopping experience in 2025.

Curious about the AI landscape in Germany? Check out our list of the top companies to watch in 2026 and see who’s leading the charge in innovation!

Discover how AI is moving far beyond chatbots to reshape e-commerce — from real-time pricing to predictive personalization. Learn how leading retailers are already using it to redefine customer experience and gain a competitive edge.

Check out the key takeaways from the Darktrace report on AI cybersecurity. Stay ahead of threats and learn how AI is shaping the future of security.

Discover the most popular Gen AI tools in DACH for 2025. See how startups and small businesses in Germany, Austria, and Switzerland use generative AI to move faster, stay lean, and get more done.

ChatGPT shopping is now available in Germany, offering ad-free, AI-powered product search with personalized recommendations across electronics, fashion, home, and beauty.

ODOSCOPE is transforming how online shops deliver hyper-personalized experiences — no cookies, no pixels, just pure relevance. Discover how their award-winning AI solution helped them clinch the top spot at the E-commerce Germany Awards 2025.

Discover how AI transforms the U.S. Explore trends, innovations, and the future of artificial intelligence in everyday life.

Uncover DHL’s E-Commerce Trends Report 2025: AI, social commerce, delivery, and sustainability are transforming the future of online retail worldwide.